Press Releases

Press Releases: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Most and Least Important PR and Corporate Communications Tactics and TrendsAyaz Nanji
  Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most over the next year, according to recent research from Sword and the ...
  Content Marketing, Corporate Communications, Press Releases, Public Relations, Research Summaries
• The Modern Press Release: Two Don'ts and Three Do'sJay Hickman
  The potential power of the press release is sometimes misunderstood by marketers who aren't studied PR practitioners. Acting on those false beliefs, however, can be fraught with problems, so here ...
  Content, Press Releases, Public Relations, Publishing, Writing
• The Best Times and Approaches for Pitching JournalistsAyaz Nanji
  Most journalists say they like to be pitched story ideas early in the week and in the morning, according to recent research from Business Wire.
  Press Kits, Press Releases, Public Relations, Research Summaries, Survey Data
• Do Publishers Value PR Pitches?Ayaz Nanji
  Do online content publishers find story pitches from public relations professionals valuable? How often do writers and editors read these pitches?
  Content, Press Releases, Public Relations, Research Summaries, Survey Data
• The Future of PR: Tech-Driven Media Intelligence [Infographic]Vahe Habeshian
  If PR is to retain its importance, PR professionals and firms will need to be able to demonstrate results; and, for that, they will need to have ready access to ...
  Measurement, Metrics, Press Releases, Public Relations, ROI, Technology
• What Do Journalists Like to See in PR Email Subject Lines?Ayaz Nanji
  Journalists say they respond best to email subject lines that are tailored to their beats, according to recent research from Fractl.
  Email, Email Subject Lines, Press Releases, Public Relations, Research Summaries, Survey Data
• Journalists' Advice on How to Write Press Releases They'll Actually ReadNeil Hayes
  Use these tips—straight from the mouths of journalists—to help your press release stand out from the ineffective and soon-to-be-deleted competition in your target journalist's inbox.
  Content, Newspapers, Press Releases, Public Relations, Writing
• Three Steps for Using Your Competitors' Media Coverage to Boost Your Own VisibilityMatt Walker
  Does it frustrate you when your TV screen fills with your competitor's face as he relates pertinent industry insights studded with self-deprecating chuckles? Don't get mad, get even.
  Brand Awareness, Business Intelligence, Career Management, Local Marketing, Press Releases, Public Relations, Social Media, Thought Leadership
• The Top-Rated Services for Distributing Press ReleasesAyaz Nanji
  Which press release distribution services are most used and liked by businesses? To find out, G2 Crowd recently examined PR professionals' and marketers' written evaluations of press release services.
  Press Releases, Public Relations, Research Summaries, Survey Data, Technology
• The Revolution Will Be Curated: Here's What That Means for PRBob Geller
  These days, PR is not just about getting immediate coverage: It is also about the secondary (i.e., curated) coverage that can make all the difference in winning the attention of ...
  Content, Press Releases, Public Relations, Social Media, Web Content, Writing