Newspapers

Newspapers: How-to articles covering the latest marketing tactics, tips, and strategies.

• Newspaper Readership Trends by Platform and AgeAyaz Nanji
  Newspapers reach 169 million adults in the United States each month via print and digital, according to recent research from Nielsen Scarborough.
  Advertising, Content, Customer Behavior, Newspapers, Research Summaries
• Journalists' Advice on How to Write Press Releases They'll Actually ReadNeil Hayes
  Use these tips—straight from the mouths of journalists—to help your press release stand out from the ineffective and soon-to-be-deleted competition in your target journalist's inbox.
  Content, Newspapers, Press Releases, Public Relations, Writing
• Ad Spend Forecast: Mobile to Overtake Print, Radio, and Outdoor by 2017Ayaz Nanji
  Mobile ad spend will leapfrog radio, magazine, outdoor, and newspaper spend by 2017, making mobile the world’s third-largest medium after television and desktop, according to recent projections from ZenithOptimedia.
  Advertising, Mobile Marketing, Newspapers, Research Summaries, Sales and Advertising, TV
• How Marketers Find and Consume InformationAyaz Nanji
  Just over half of marketers (51%) first turn to online media sites to find news/information, according to a recent report from PAN Communications.
  Content, Customer Behavior, Newspapers, Research Summaries, Smartphones, Survey Data, Twitter
• How People Discover New BrandsAyaz Nanji
  The most effective method for brand discovery remains articles published in mainstream media outlets, according to a recent report by GlobalWebIndex.
  Brand Awareness, Brand Management, Branding, Newspapers, Research Summaries, Survey Data
• Global Ad Trends: Mobile Takes Off, Internet Set to Surpass PrintAyaz Nanji
  After several false starts, mobile advertising has now truly taken off and is forecast to account for 37% of all growth in global ad expenditure this year, and 31% in ...
  Advertising, Digital Marketing, Interactive Marketing, Mobile Marketing, Newspapers, Research Summaries
• 7 in 10 Adults Access Content From Newspaper Media Each WeekAyaz Nanji
  Most US adults—164 million (69%)—read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month, according to a recent ...
  Advertising, Content, Customer Behavior, Demographics, Mobile Marketing, New Media, Newspapers, Research Summaries