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Newspapers: How-to articles covering the latest marketing tactics, tips, and strategies.
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Newspaper Readership Trends by Platform and AgeAyaz NanjiNewspapers reach 169 million adults in the United States each month via print and digital, according to recent research from Nielsen Scarborough.
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Journalists' Advice on How to Write Press Releases They'll Actually ReadNeil HayesUse these tips—straight from the mouths of journalists—to help your press release stand out from the ineffective and soon-to-be-deleted competition in your target journalist's inbox.
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Ad Spend Forecast: Mobile to Overtake Print, Radio, and Outdoor by 2017Ayaz NanjiMobile ad spend will leapfrog radio, magazine, outdoor, and newspaper spend by 2017, making mobile the world’s third-largest medium after television and desktop, according to recent projections from ZenithOptimedia.
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How Marketers Find and Consume InformationAyaz NanjiJust over half of marketers (51%) first turn to online media sites to find news/information, according to a recent report from PAN Communications.
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How People Discover New BrandsAyaz NanjiThe most effective method for brand discovery remains articles published in mainstream media outlets, according to a recent report by GlobalWebIndex.
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Global Ad Trends: Mobile Takes Off, Internet Set to Surpass PrintAyaz NanjiAfter several false starts, mobile advertising has now truly taken off and is forecast to account for 37% of all growth in global ad expenditure this year, and 31% in ...
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7 in 10 Adults Access Content From Newspaper Media Each WeekAyaz NanjiMost US adults—164 million (69%)—read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month, according to a recent ...
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