SMBs

SMBs: How-to articles covering the latest marketing tactics, tips, and strategies.

• How to Launch a New Brand: Five Tips for an Unforgettable DebutStewart Hodgson
  Follow these five steps to create a memorable and effective brand that will help your company stand out from the competition.
  Brand Management, Brand Positioning, Branding, Small Business, SMBs
• How Small Business Owners Got Their StartAyaz Nanji
  Most small business owners worked a full-time job while starting their own firm, according to recent research from Paychex.
  Research Summaries, Small Business, SMBs
• How SMBs Are Using Social Media: Platform, Posting, and Content TrendsAyaz Nanji
  Most small-to-midsize businesses in the United States are now using social media for marketing purposes, according to recent research from Clutch.
  Facebook, Research Summaries, Small Business, SMBs, Social Media, Social Networking
• Small Business Digital Marketing Trends for 2018 [Infographic]Ayaz Nanji
  Most small business owners expect to use social media content to acquire new customers in 2018, according to recent research from Infusionsoft.
  Digital Marketing, Marketing Strategy, Small Business, SMBs, Social Media, Social Networking
• The Top Hopes and Fears of Would-Be Small Business OwnersAyaz Nanji
  Gaining greater independence is the top reason people say they would start a small business, according to recent research from Paychex.
  Research Summaries, Small Business, SMBs, Survey Data
• The Current Economic and Hiring Climate for Small BusinessesAyaz Nanji
  Small business owners are optimistic about their current business situation as well as the outlook for the next 12 months, according to recent research from Gallup and Wells Fargo.
  Career Management, Research Summaries, Small Business, SMBs, Survey Data
• The Digital Marketing Channels Small Businesses Use MostAyaz Nanji
  Websites and social media are the digital marketing channels that small businesses use most, according to recent research from Drip.
  Digital Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Small Business, SMBs, Survey Data
• The Biggest Mistakes Small Businesses Make With Their WebsitesAyaz Nanji
  Consumers say the biggest mistake a small business can make with its website is to include outdated contact information, according to recent research from Vistaprint Digital.
  Content, Research Summaries, Small Business, SMBs, Survey Data, Websites
• Which Digital Marketing Channels Are Small Businesses Investing In?Ayaz Nanji
  Most small businesses are putting more marketing budget toward social media and websites this year, according to recent research from Clutch.
  Digital Marketing, Marketing Budgets, Research Summaries, Small Business, SMBs, Survey Data
• Four Pros and Cons of Outsourcing Your MarketingRoy Rasmussen
  You don't have time to do marketing yourself, but you know you need to if your business is going to succeed. Hiring an outside firm can be an option, but ...
  Hiring Outside Resources, Marketing Strategy, SMBs