Chief Technology Officer

Chief Technology Officer: How-to articles covering the latest marketing tactics, tips, and strategies.

• The Business and Industry Content Preferences of C-Suite ExecutivesAyaz Nanji
  Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.
  Chief Marketing Officer, Chief Technology Officer, Content, Content Marketing, Research Summaries
• Nine Critical Issues to Consider Before You Buy Marketing SoftwareChris Gomersall
  Today's marketing software landscape is flooded with thousands of solutions offering myriad features and benefits. It can be nearly impossible to find the right software for you. But fear not, ...
  Chief Marketing Officer, Chief Technology Officer, Marketing Automation, Marketing Strategy, ROI, Technology
• The Growth of the Chief Growth Officer: Is a CGO Right for Your Company? [Infographic]Laura Forer
  Is a chief growth officer right for your company? Check out this infographic to see how companies of all sizes are handling this role, and learn more about what a ...
  Chief Marketing Officer, Chief Technology Officer, Job Search, Management, Marketing Challenges
• Bringing Adtech In-House: Success or Stress for Brand Marketers?Merrily McGugan
  A growing number of marketers believe that bringing adtech and martech solutions in-house is the way to go for improved cost-effectiveness, transparency, and access to data. But does it make ...
  Advertising, Chief Marketing Officer, Chief Technology Officer, Hiring Outside Resources, Marketing Automation, Marketing Strategy, Technology
• How to Make Progress on Your Marketing Excellence Journey [Infographic]Laura Patterson, Jerry Rackley
  What do best-in-class marketers do better and differently in their pursuit of marketing excellence? Find out in this infographic, packed with data from our annual benchmark study.
  Career Management, Chief Marketing Officer, Chief Technology Officer, Digital Marketing, Marketing Analytics, Marketing Operations, Marketing Strategy, Measurement, Thought Leadership
• Common Challenges of Marketing-IT Collaborations [Infographic]Verónica Jarski
  Today's marketing and IT teams are collaborating on projects more frequently. Working together, however, can be very challenging.
  Chief Marketing Officer, Chief Technology Officer, Collaboration, Digital Marketing, Management, Marketing Challenges
• When the Suites Went Sour: The Rise of the Marketing StackYoav Schwartz
  A single software suite won't cut it in today's business environment. What marketers need and want now is the marketing stack—an open, integrated ecosystem of marketing technology.
  Chief Technology Officer, Digital Marketing, High-Tech Marketing, Management, Marketing Strategy, Technology
• Four Practical Tips for Resolving the CMO-CIO DisconnectKyle Metcalf
  If CMOs and CIOs had to make their relationship status public, most would have to check "It's complicated." But if they can't cooperate, they can't create consistent, relevant customer experiences.
  Career Management, Chief Marketing Officer, Chief Technology Officer, Collaboration, Management, Marketing Strategy, Technology
• Safeguard Marketing's Value: Build a Marketing Technology EcosystemLaura Patterson
  The vast number of available marketing technology options is proof that marketing is evolving into a technology-powered discipline. To ensure your tech investments truly help your organization thrive, make sure ...
  Chief Marketing Officer, Chief Technology Officer, Digital Theory, Marketing Automation, Marketing Operations, Marketing Strategy, Technology