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Blog Monitoring: How-to articles covering the latest marketing tactics, tips, and strategies.
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How Do You Compare With Serious Business Bloggers? [Infographic]Barry FeldmanRecent research reveals the biggest trends in blogging. Check out the findings in the following infographic.
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How Marketers and Bloggers Are Working TogetherAyaz NanjiHow are marketers finding bloggers to work with? Which metrics are being used to measure the success of partnerships? Whom do bloggers like to partner with?
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Three Ways Social Media Tools Are Failing YouKristin MuhlnerSocial tools that have been around as long as Twitter and Facebook are not delivering the results that marketers need. Here's a look at three reasons why those tools aren't ...
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Marketing Megatrends: Observations From Arianna Huffington at Vocus's Demand Success ConferenceKerry O'Shea GorgoneDemand Success conference keynote speaker Arianna Huffington gave attendees her take on marketing today, as well as on how the workplace needs to change to sustain the wellbeing of employees.
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Managing Online Reputation: What to Listen for, and WhereWilson RajThe cost of managing an online crisis or reputation issue can seem limitless. Worse, bad news travels online at turbo-charged speeds: A negative tweet or nasty video can end up ...
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Social Media Marketing Disclosure Rules: Five Ways to Steer Clear of Trouble [Slide Show]Malcolm FauldsWhen you're driving along a cliff at 100 MPH, it's nice to have guardrails. So for those in the fast lane of social media marketing, here's some advice on how ...
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A Brand Is a Terrible Thing to Waste: How to Manage Your Company's Online ImageBob DeStefanoToday, customers can share their rants and raves instantly with a worldwide audience. In such a wired world, your online image is everything! Here's how to track and enhance that ...
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Social Media Users ProfiledMarketers continue to grapple with effectively allocating media in a changing consumer-controlled marketplace in which social media is a growing force. But who are these consumers using social media, what ...
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Take off Your Twitter Goggles: Why Marketers Still Need a Blogging StrategyClay McDanielTwitter may be the all the rage, but it's not yet time to pull the plug on your corporate blog and stop monitoring all the blogs where people talk about ...
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Brainstorm Like a RainmakerBrainstorming a steady stream of ideas for your blog can be a challenge—especially when you're short on time and have already covered obvious topics. If you're facing writer's block, Michael ...
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How-to Articles
- Beyond Event Attendance Metrics: Capture Buying Signals With a ... by Peter Micciche
- How Brands Can Responsibly Roll Out AI as Government Regulations ... by Eric Yaverbaum
- The Hidden Saboteur: How Dirty Data Undermines Your B2B ... by Kevin D'Arcy
- Turn Content Syndication Into a Lead- and Revenue-Generating ... by Keith Turco
- For Marketers, AI Has Changed the Game: Be Positionless or Be ... by Pini Yakuel