Relationship Marketing

Relationship Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.

• What Relationship Marketers Can Learn From the Mittelstand EthosNick Worth
  Relationship marketers at big companies can learn a lot from successful small and midsize German companies that take a leaner approach to work, saving time and money in the process.
  Customer Relationships, Management, Marketing Budgets, Marketing Plans, Relationship Marketing, Thought Leadership, Time Management
• Three Ways Niche Players Can Connect With the C-SuiteTom Whatley
  We all have dream clients—company logos we'd love to place on our homepage. The only way to get there, in most cases, is by engaging with senior decision-makers over time—starting ...
  B2B Marketing, Customer Acquisition, Customer Relationships, Lead Generation, Lead Nurturing, Networking, Positioning, Relationship Marketing, Sales, Value Propositions
• How to Build an Instagram Influencer Campaign in Six StepsRyan Stewart
  Discover how to identify, contact, and work with influential Instagram users for your own marketing campaigns.
  Brand Awareness, Community, Content, Content Marketing, Digital Marketing, Inbound Marketing, Instagram, Online Marketing, Public Relations, Relationship Marketing
• Marketers' Perceptions of Real-Time Marketing [Infographic]Verónica Jarski
  Some 88% of marketers say real-time marketing is important in 2014, according to a recent survey. So, why is it important? And how are marketers using real-time marketing?
  Customer Relationships, Email, Marketing Strategy, Relationship Marketing, Social Media
• How to Develop Rapport With Influencers via Social MediaVibhu Satpaul
  The influencers in your niche are probably receiving hundreds of friendly requests a day. The trick behind successful outreach is to stand out and catch the intended party's attention—and maintain ...
  Blogging, Career Management, Customer Relationships, Networking, Public Relations, Relationship Marketing, Social Media, Social Networking
• Small Data Can Help Businesses Be More HumanJamie Tedford
  By using small data, businesses can build mutually beneficial relationships with their consumers.
  Big Data, Customer Engagement, Customer Relationships, Data, High-Tech Marketing, Relationship Marketing
• Email Open and Click-Through Rates: Benchmarks by VerticalAyaz Nanji
  Education, retail, and computer hardware/electronics are the best-performing verticals in email marketing, according to a new study that benchmarked open rates, click-through rates, and churn metrics across 14 industries.
  Customer Behavior, Email, Email Campaigns, Email Marketing, Newsletters, Relationship Marketing, Research Summaries
• Omnichannel Loyalty: The New Customer Connection [Infographic]Verónica Jarski
  With omnichannel loyalty, companies engage customers with personalized messages at each touchpoint across various channels; businesses also offer rewards for customers' loyalty, which often results in lifelong brand loyalty.
  Brand Loyalty, Brand Management, Customer Experience, Customer Loyalty, Customer Relationships, Relationship Marketing, Sales, Social Media
• The Liquor Store Model for Social Media Marketing SuccessBecky McCray
  I run a liquor store in a small town, and I've always dealt with instant communication among customers. An unhappy customer, can go down to the coffee shop and spread ...
  Community, Customer Behavior, Customer Experience, Customer Relationships, Local Marketing, Marketing Tips, Relationship Marketing, Small Business, Social Business, Social Media
• Humanizing the Web With Personalization 2.0: Three Tips to Get StartedJohn Kottcamp
  We're not talking "Welcome back John" and certainly not "Dear Valued Customer." Real personalization goes much deeper than that today. Call it Personalization 2.0: it means the delivering the right ...
  Brand Loyalty, Content, Customer-Centric, Customer Experience, Customer Loyalty, Customer Relationships, Digital Theory, Marketing Strategy, Relationship Marketing, Web Content