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• Animated GIFs in Email: Three Great Examples and Five Quick TipsEmily Konouchi
  Thoughtful, eye-catching animation in email has the ability to compliment a marketing message rather than distract from it. Here are three ways Emma customers have used animated GIFs to make ...
  Content, Creativity, Email, Email Campaigns, Email Marketing, Engagement, Humor
• 11 Quick-Hit Tips for Getting Started With Google+ Hangouts on AirGrant Tilus
  If you're interested in getting your brand in front of a larger audience, one way to do so is to create high-quality, engaging, and informative video content for your target ...
  Content, Content Marketing, Content Strategy, Customer Acquisition, Google+, Inbound Marketing, Lead Generation, Publishing, Social Media, Video Blogs, Web Content, Webinars, YouTube
• Get to Know All About Your 'Multidimensional Consumers'Ederick Lokpez
  At least one spouse of 21% of married couples in the US is foreign-born. Even as those people adopt US behaviors, they retain their native customs. Are you reaching out ...
  Content, Hispanic Marketing
• Get Rid of Your Lousy 'About' Page Once and for AllSonja Jobson
  Your "About" page is one of the most popular destinations on your website. Leaving your "About" page in sub-par condition is costing you more than you think. So why have ...
  Brand Positioning, Content, Customer Acquisition, Lead Generation, Social Media, Web Content, Web Copy, Websites, Writing
• Three Ways to Create Trust-Building ContentKathryn Gillett
  There is plenty of proof out there that trust is not just good for one-on-one relationships, it's also good for business. Building trust can reap higher response rates, loyalty, and ...
  Content, Content Marketing, Customer Communications, Customer Loyalty, Customer Relationships
• How to Make Your Content Show Up in Google's 'In-Depth Articles' Search ResultsAlesia Krush
  Google has introduced a search results section dubbed "in-depth articles," which present some great new opportunities to content marketers. Here's the nitty-gritty on how to take advantage of those opportunities.
  Blogging, Content, Content Marketing, Google, Google+, Keywords, Search Engine Marketing, Search Engines, SEO, Web Content
• B2B Buyers Prefer Short Content; Rely Heavily on Google SearchesAyaz Nanji
  Almost three quarters (72%) of buyers planning to purchase a B2B product begin their research with a Google search, according to a recent report by Pardot.
  B2B Marketing, Content, Content Marketing, Customer Behavior, Google, Research Summaries, Sales, Search Engine Marketing, Search Engines
• Four Steps to Building Your Content Marketing Dream TeamKevin Cain
  Whether you are new to content marketing or you are looking to re-evaluate your current resources, keeping these four steps in mind will help you assemble your dream team.
  Career Management, Content, Content Marketing, Inbound Marketing, Marketing Operations, Marketing Strategy, Social Media, Web Content, Writing
• #SocialSkim: Social Media This Week: Typhoon Aid, Twitter Custom Timelines, Instagram AdsAngela Natividad
  It was a rough week for the Philippines, but also a period of immense generosity on social networks. Find out how people supported typhoon aid. You'll also see feedback from ...
  Advertising, Content, Content Marketing, Customer Behavior, Digital Marketing, Digital Theory, Instagram, Pinterest, Social Business, Social Media, SocialSkim, Twitter
• Marketing the Professions 'Hors d'Oeuvre' Style (Article 2 of 3)Nicholas A. Kosar
  Two characteristics are a mark of successful digital marketing: keeping your outreach in bite-size portions, and marketing with a personal touch.
  Content, Content Marketing, Customer Acquisition, Customer Communications, Digital Marketing, Inbound Marketing, Online Marketing, Services Marketing, Social Media, Writing
• Native Advertising Trends: Brands See Value, Publishers Like Sponsored PostsAyaz Nanji
  The majority (62%) of digital content publishers now offer native advertising opportunities, such as sponsored blog posts, and 41% of brands have already run native advertising campaigns, according to a ...
  Advertising, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Direct Marketing, Interactive Marketing, Research Summaries, Survey Data, Surveys
• Vote: The Most Maddening Social Media Behavior
  We set out to identify the most annoying online social behavior, and based on the results of a poll we conducted on Facebook, we devised this voting bracket to crown ...
  Content, Customer Behavior, Social Media, Social Networking
• Improve Sales: Change Your Marketing Approach, Not Just Your ToolsMegan Myers
  New accountability expectations across sales and marketing departments, coupled with increased demand for online content, are changing the playing field for sales teams. How you connect with your prospects can ...
  B2B Marketing, Content, Customer Acquisition, Customer Relationships, Lead Generation, Sales, Thought Leadership
• #SocialSkim: Social Media This Week: G+ Changes, Facebook News, RecruitingAngela Natividad
  Get a load of Internet Explorer... as an anime character. Also learn the latest on G+, how users consume Facebook news, and why people don't like companies that use socnets ...
  B2B Marketing, B2C, Career Management, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Google, Google+, LinkedIn, Retail Marketing, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• Unlock the Potential of Real-Time MarketingJenn Deering Davis
  Real-time marketing isn't necessarily new, but marketers are now scrambling to understand how they can integrate it into their marketing mix. Here are a few tips to get started.
  Content, Customer-Centric, Data, Digital Theory, Market Research, Marketing Strategy, Measurement, Social Media
• How to Enhance Mobile Marketing With PersonalizationKane Russell
  Mobile is personal, with every feature, sound, and function customizable. To capture mobile's potential, marketers must personalize the mobile experience for customers. Here are easy-to-implement tactics to do just that.
  Content, Customer Communications, Digital Marketing, E-Commerce, Location-Based Marketing, Mobile Marketing, Personalization, Retail Marketing, SMS
• Five Ways to Develop a Cross-Channel Brand StoryDiana Udel
  Stories have always been vehicles via which we communicate and perceive truth. So, for growth-minded retailers and consumer brands, omni-channel success hinges on the ability to deliver cross-channel brand stories ...
  B2C, Channel Marketing, Content, Content Marketing, Integrated Marketing, Marketing Strategy, Metrics, Mobile Marketing, Retail Marketing, Social Media
• Video in Marketing Emails: Trends and Benchmarks [Infographic]Ayaz Nanji
  Only a quarter of marketers include videos in their email campaigns, though that proportion is likely to change in the near future, according to a recent study by Email Monks.
  Content, Content Marketing, Content Strategy, Digital Marketing, Email, Email Marketing, Interactive Marketing, Research Summaries, Videos
• Confidence Boost: Marketers Get More Savvy With Content Marketing [Infographic]
  Business-to-business (B2B) marketers are growing more confident in their content marketing, according to a recent report published by MarketingProfs and the Content Marketing Institute.
  B2B Marketing, Blogging, Content, Content Marketing, Marketing Challenges, Marketing Strategy, Strategy
• Three 'Light Bulb Moments' to Illuminate Social Marketing SuccessMarko Muellner
  Though social media may feel as if it has been around for a while, it's important to remember that it's just picking up steam and there will be continued growth ...
  Advertising, Branding, Content, Content Marketing, Customer Engagement, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Pinterest, Social Media, Twitter