Social Media

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• Mobile Advertising: Which Industries Are Taking the Lead?Lenna Garibian
  In 2012, the government services industry (i.e., political advertisers during the election) recorded the biggest year-over-year growth in mobile advertising spend on Millennial Media's platform, up some 860%; still, retailers ...
  Advertising, E-Commerce, Mobile Marketing, Research Summaries, Social Media, Videos
• Affluents Upbeat About Economy (and 2 in 3 Multitask Regularly)Lenna Garibian
  Buoyed by stock market gains as well as improvements in the housing and job markets, optimism among affluent Americans (who, BTW, apparently ascribe their own productivity to multitasking regularly) has ...
  Customer Behavior, Mobile Marketing, Research Summaries, Smartphones, Social Media, Technology, TV
• Hey, B2B: Grow Up and Get a Social Media Strategy, Will You?Philip Paranicas
  Many B2B marketers are still avoiding social media. They wonder whether it works and how in the world they can tell whether it's working. Let's put that excuse to rest ...
  Content, Content Marketing, Customer Acquisition, Lead Generation, LinkedIn, Marketing Strategy, Sales, Social Business, Social Media, Strategy, Tradeshows/Events
• Small Business Marketing: Top Tools for Finding and Keeping CustomersLenna Garibian
  Small businesses say tools such as online surveys and loyalty tracking systems are most effective at engaging existing customers, whereas daily deals and Internet ads seem more effective at attracting ...
  Advertising, Blogging, Customer Retention, Email, Lead Generation, Marketing Strategy, Mobile Marketing, Research, Research Summaries, Small Business, Social Media
• Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 1 of 3)Tommy Walker
  "Content marketing strategy" is a phrase that gets thrown around quite a bit, but how well do we really understand it? Not well at all, which is why content marketers ...
  Blog Comments, Blogging, Content, Content Marketing, Direct Marketing, Inbound Marketing, Lead Generation, Marketing Strategy, Sales, SEO, Social Media, Strategy, Web Content, Web Copy, Writing
• Social Media and Recruiting: Top Channels and Trends for 2013Lenna Garibian
  Among recruiting and staffing professionals, increased access to passive job candidates via social media presents the biggest opportunity for recruiting in 2013, according to a survey from Bullhorn. Among those ...
  Career Management, Facebook, Google+, Job Search, LinkedIn, Networking, Research Summaries, Social Media, Social Networking, Twitter
• Facebook's News Feed, SXSW, LinkedIn, Prollie, Hashtag How-To... Week in Social Media #SocialSkimAngela Natividad
  Facebook's new News Feed, SXSW tips, tools for managing LinkedIn leads and gathering Twitter data, how-tos for hashtags and social branding, a study on social business, women and teens demographics, ...
  Advertising, B2B Marketing, B2C, Branding, Demographics, Digital Marketing, Digital Theory, Facebook, Google+, LinkedIn, Social Business, Social Media, Social Networking, SocialSkim, Twitter, YouTube
• Increase the Value of Your Facebook CommunityJeff Herzog
  Facebook presents a robust opportunity for your to reach potential and current customers. If used correctly, it increases brand awareness and advocacy, lowers service costs, and drives loyalty and incremental ...
  Ad Copy, Advertising, B2C, Brand Awareness, Community, Content, Content Marketing, Customer Engagement, Digital Marketing, Facebook, Nonprofits, Social Media, Social Networking
• Social Media Week [Infographic]Verónica Jarski
  Recently, the online world celebrated Social Media Week for the fifth year in a row. Find out which countries participated and who the top influencers were on Twitter that week.
  Community, Social Media, Social Networking, Twitter, Word-of-Mouth
• Google Glass, Pealk, Vimeo's Looks, LinkedIn Stats, GIFs... The Week in Social Media #SocialSkimAngela Natividad
  The week was image-hot and real-time ready. Get the skinny on brands' use of Oscar time on social, Google Glass's user-generated content extravaganza, data on Instagram and Pinterest, why images ...
  Digital Marketing, Digital Theory, Facebook, Google, LinkedIn, Pinterest, Social Business, Social Media, Social Networking, SocialSkim, Videos, YouTube
• The Social Oscar Goes to... [Slide Show]Verónica Jarski
  During the Oscars ceremony, the Academy of Motion Picture Arts and Sciences honored the movie industry's best, but folks on social media networks declared their own winners. Here's an infographic ...
  Community, Data, Facebook, Social Media, Social Networking, Twitter
• Social and Mobile Gaming Ads Outperform Standard Online FormatsLenna Garibian
  Social and mobile gaming ads are outperforming standard online ads, generating both higher average click-through rates and engagement levels than many online formats, according to a report released today by ...
  Advertising, Customer Behavior, Mobile Marketing, Research Summaries, Smartphones, Social Media
• Join the LinkedIn Party: Five Tips for Using LinkedIn Groups EffectivelyMatt Haskell
  If you are on LinkedIn to really connect with people, LinkedIn Groups is where the party is. But to get the most out of LinkedIn Groups, you need to learn ...
  B2B Marketing, Community, Customer Acquisition, Customer Engagement, Feedback, Lead Generation, LinkedIn, Market Research, Research, Sales, Social Media, Social Networking
• Instagram and Top Brands: Engagement Up as Audiences GrowLenna Garibian
  Among the Interbrand Top 100 brands, nearly 6 in 10 (59%) now use Instagram, up 9% from the 54% that did so in November 2012, according to a new report ...
  Customer Behavior, Customer Engagement, Facebook, Instagram, Mobile Marketing, Research Summaries, Social Media, Twitter
• The Oscars, Social Media Buzz, and Advertising [Infographics]Vahe Habeshian
  With the Oscars all but here, audiences have been taking to social media in the past month or two to cast their "votes" for their choices of award winners.These two ...
  Advertising, Brand Awareness, Campaign Management, Measurement, Social Media, Television, Word-of-Mouth
• Social Media Tools Galore, a Vine Resume, the Burger King Hack... The Week in Social Media #SocialSkimAngela Natividad
  This week was replete with value. Learn the "science of the Harlem Shake," see the first-ever Vine résumé, and score the story—and insights—on the Burger King Twitter hack. Also, we've ...
  Career Management, Digital Marketing, Digital Theory, Facebook, Google, Instagram, Measurement, Mobile Marketing, Pinterest, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• Social Network Demographics: Twitter, Pinterest, Instagram, FacebookLenna Garibian
  Young adults are more likely than older adults to use major social media sites, and women, African-Americans, and Latinos are most likely to use Twitter, Instagram, and Pinterest, according to ...
  Facebook, Instagram, Pinterest, Research Summaries, Social Media, Social Networking, Twitter
• The Benefits of Byline Authorship, and How to Do It RightCathy Caldeira
  Get this content marketing and PR tactic right, and you'll gain authority in your market, you'll improve your search engine optimization (SEO), and you'll spark conversations that can generate leads. ...
  Content, Content Marketing, Customer Engagement, Public Relations, Search Engine Marketing, SEO, Social Media, Writing
• Five Tips for Post-Penguin Link-BuildingAnna Moseva
  Much has been said and done regarding post-Penguin link-building. Here are some foolproof tips to not only secure improvements in your rankings but also survive the Penguin update successfully.
  Blogging, Content, Content Marketing, Inbound Marketing, Search Engine Marketing, SEO, Social Media, Websites
• National Brands Lack Tools to Execute Local Campaigns EffectivelyLenna Garibian
  Though 59% of national brand marketers say local marketing is essential to their business growth and profitability, only 7% say they have highly evolved campaigns in place—complete with measurements and ...
  Brand Management, Digital Marketing, Email Marketing, Local Marketing, Marketing Automation, Marketing Dashboards, Measurement, Research Summaries, Social Media, Websites