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• Which Type of Online Content Most Influences Consumers?Ayaz Nanji
  Expert reviews are the most powerful digital content type for influencing consumers' purchasing decisions, according to a recent Nielsen report commissioned by inPowered.
  Content, Content Marketing, Customer Behavior, Digital Marketing, Research Summaries, Sales, Sales and Advertising, Survey Data
• Are Marketers Seeing the Whole Picture? The Rise of Augmented RealityEric Vidal
  Augmented reality is transforming how companies and consumers interact with one another. Find out more about AR and how companies are using it to further brand awareness.
  Advertising, Augmented Reality, B2B Marketing, Brand Ambassadors, Brand Management, Branding, Content, Customer Engagement, Customer Experience, Customer Relationships, Digital Marketing, High-Tech Marketing, Interactive Marketing, Marketing Strategy, Mobile Marketing, Sales and Advertising
• Five Important Lessons: How Social Media Is Like a GardenJim Belosic
  To cultivate a flourishing social media presence, here are five things you need to do.
  B2C, Content, Customer Engagement, Facebook, Promotions, Social Media
• How B2B Buyers Consume Vendor ContentAyaz Nanji
  Nearly all B2B organizations (94%) tend to curate and circulate relevant vendor-related content internally before purchasing products and services, according to a recent report from The CMO Council and NetLine.
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Behavior, Research Summaries, Sales, Sales and Advertising, Survey Data, Web Content
• 10 Email Marketing Best-Practices [Infographic]Verónica Jarski
  Nearly 123 billion emails are sent every hour, so marketers must master the art of getting their email seen in a crowded inbox. Here are some tips for making your ...
  B2B Marketing, Content, Creativity, Customer Engagement, Customer Insight, Digital Marketing, Email, Email Marketing, Email Subject Lines, Engagement, High-Tech Marketing, Marketing Strategy, Marketing Tips, Writing
• Four Reasons We Need a New Presentations MediumNancy Duarte
  Presenters have been packing more info into their slides then distributing them as documents or directly presenting them. That leads to audience boredom. I suggest presenters use a new medium: ...
  Content, Content Marketing, Creativity, Customer Engagement, Marketing Tips, PowerPoint, Presentations, Public Speaking, Writing
• Content Management Essentials: Strategy and ReuseFord Kanzler
  Content development has many facets. Two that are often ignored are content strategy and the reuse of content.
  Content, Content Marketing, Inbound Marketing, Marketing Strategy, Thought Leadership, Web Content
• #SocialSkim: Facebook and Oculus, Twitter Photo Tagging and Collages, The Office Time MachineAngela Natividad
  Facebook buys Oculus, and the crowd cheers (or does it?)! Twitter enables photo collaging and tagging. And one powerful project takes you back in time... via The Office. It's all ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Instagram, Marketing Strategy, Mobile Marketing, Social Media, SocialSkim, Television, TV, Twitter
• Eight Secrets of Agile MarketingMatthew Stibbe
  What on Earth can marketers learn from programmers? At first glance, the answer might seem to be "nothing," but my experience tells me otherwise.
  Collaboration, Content, Management, Marketing Operations, Project Management, Writing
• Unleash the Superpowers of Employee Advocates [Infographic]Verónica Jarski
  Want to double your employees' productivity, generate higher customer satisfaction, and get more engagement on content? Activate your employees to become employee advocates.
  Brand Ambassadors, Brand Awareness, Brand Management, Branding, Content, Customer Engagement, Customer Insight, Customer Satisfaction, Digital Marketing, High-Tech Marketing, Marketing Strategy, ROI, Sales and Advertising, Social Media, Social Networking, Twitter
• #SocialSkim: Facebook's Mobile TED Coup, a Smart LinkedIn Collaboration, More!Angela Natividad
  Extra! Extra! Learn all about Facebook's mobile TED coup, Samsung's smart LinkedIn collabo, and what campaigns and videos roused the crowd this week. (Because if you watch nothing else today, ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing, Online Marketing, Pinterest, Social Media, Social Networking, SocialSkim, Twitter
• Content Marketing for the Customer-Focused MarketerDonna Pahel
  Most marketers know that the right marketing mix is crucial to success. But many fail to keep adapting the mix and focusing on their customers want and when they want ...
  Content, Content Marketing, Customer-Centric, Customer Relationships, Digital Marketing, Marketing Strategy
• How Marketers Find and Consume InformationAyaz Nanji
  Just over half of marketers (51%) first turn to online media sites to find news/information, according to a recent report from PAN Communications.
  Content, Customer Behavior, Newspapers, Research Summaries, Smartphones, Survey Data, Twitter
• SXSW Interactive 2014: Five Takeaways for MarketersKerry O'Shea Gorgone
  Didn't make it to SXSW Interactive 2014? Don't worry; I took notes. Here are some session takeaways and brand lessons for marketers.
  Content, Content Marketing, Content Strategy, Customer Engagement, Customer Experience, High-Tech Marketing, Marketing Tips, TV
• How to Create a Great Mobile App [Infographic]Verónica Jarski
  As the business world grows increasingly mobile, more companies are using apps to engaging their customers. Are you? If not, check out these questions regarding whether (and how) to create ...
  Consumer Electronics, Content, Content Strategy, Customer Engagement, Digital Marketing, High-Tech Marketing, Marketing Strategy, Mobile Marketing, Sales, Smartphones, Technology
• Stop Focusing on Automation and Take a Look at Content: Seven Steps to Get You StartedPeter Baron
  To reap the proclaimed benefits of marketing automation, marketers have to shift their focus from technology to the creation of personalized, segmented, and customized content matched to customers' needs.
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Personas, Sales
• Does Your Company Need Audio Branding?Colleen Fahey
  You've decided on your company's writing style and visual branding. But what about audio branding? Here are some questions to ask yourself about audio branding and whether your company needs ...
  Advertising, Brand Awareness, Brand Management, Brand Positioning, Branding, Content, Customer Engagement, Customer Experience, Digital Marketing, Marketing Tips, Sales and Advertising, Websites
• Which Brand Really Won the Super Bowl Ad War? [Infographic]Verónica Jarski
  The most successful Super Bowl ads not only generated buzz but also increased their brand advocacy. Find out which brands best did both and how you can, too.
  Advertising, Brand Awareness, Brand Management, Content, Customer Behavior, Customer Engagement, Digital Marketing, Social Media
• Three Traits of Shareworthy Content
  To get people to share your content online, you need to do more than just ask them to do so. Your content has to be shareable.
  Advertising, Content, Content Marketing, Customer Engagement, Customer Relationships, Humor, Marketing Tips, Social Media, Twitter, Videos, Writing, YouTube
• #SocialSkim: SXSW, Facebook's Disappearing Reach, WWW at 25, Twitter-Powered OreoAngela Natividad
  Get the scoop on SXSW, which social brands people love most, why Facebook organic reach may vanish, and Twitter-powered Oreo cookies. And the Web turns 25. That's just surface-scratching. Skim ...
  Advertising, Conferences, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Social Media, Social Networking, SocialSkim, Twitter, Vine