Direct Marketing

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• Five Tips to Enhance Your Call to ActionStephanie Thompson
  A good call to action is a lot more than just a link. Rarely will you get someone to follow your CTA simply by asking them. So use these lessons ...
  Content, Copywriting, Direct Marketing, Personalization, Print Collateral, Promotions, Web Content
• The Art and Science of Growing Your Email List: Determining Subscriber Acquisition CostKaren Talavera
  So how can you go about determining the value of new subscribers—as well as the limits of what you’d be willing to pay to get one?
  Customer Acquisition, Direct Marketing, Email, Email Lists, Lead Generation, Metrics, Newsletters
• Print's Not Dead: Print Marketing Will Thrive in 2014 and BeyondVladimir Gendelman
  Even as technology evolves and online marketing grows, print is (and will remain) an effective tool for delivering your marketing messages to your audience.
  Direct Marketing, Marketing Strategy, Mobile Marketing, Print Collateral, Social Media, Social Networking, Technology
• Eight Steps to Setting Up a Successful Email Marketing Welcome SeriesBen Liau
  Remarketing emails aren't a new thing, and marketers have been doing it for years. But many companies still don't have a proper welcome series set up to welcome new subscribers ...
  Digital Marketing, Direct Marketing, Email, Email Campaigns, Email Marketing, Email Service Providers
• Email Subject Lines: Words and Tactics That Boost Open RatesAyaz Nanji
  Email subject lines that convey a sense of urgency, such as those that contain "urgent" or "important," have open rates that are much higher than normal, according to a recent ...
  Customer Behavior, Direct Marketing, Email, Email Campaigns, Email Marketing, Email Subject Lines, Interactive Marketing, Research Summaries
• Effective Direct Response Marketing: One-Shot vs. CampaignMichael Zipursky
  You can go about direct response in two common ways: An extremely targeted one-shot approach that goes for the sale right away, or a campaign approach that has a distinct, ...
  Campaign Management, Direct Marketing, Email, Sales
• The Most Effective Retailers on Social MediaAyaz Nanji
  AutoZone is the most effective US retailer on social media, followed by BJ's Wholesale Club, Wal-Mart, Costco, and Walgreens, according to a recent analysis by Blueocean Market Intelligence.
  Direct Marketing, Facebook, Interactive Marketing, Research Summaries, Retail Marketing, Social Media, Social Networking, Twitter
• Native Advertising Trends: Brands See Value, Publishers Like Sponsored PostsAyaz Nanji
  The majority (62%) of digital content publishers now offer native advertising opportunities, such as sponsored blog posts, and 41% of brands have already run native advertising campaigns, according to a ...
  Advertising, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Direct Marketing, Interactive Marketing, Research Summaries, Survey Data, Surveys
• Social Media Strategies: How Top Brands Staff, Budget, and MeasureAyaz Nanji
  Marketers at large brands are increasingly devoting a significant number of staff positions to social media: 46.5% of companies with revenues of more than $1 billion now have 50 or ...
  Direct Marketing, Interactive Marketing, Marketing Strategy, Metrics, Research Summaries, Social Media, Social Networking
• Agencies Intrigued, and Confused, by Video Ads on Social NetworksAyaz Nanji
  Nearly one-third (32%) of agency executives think they are already advertising on Facebook with video ads, something not yet possible on the platform, according to a recent report by Mixpo.
  Advertising, Direct Marketing, Interactive Marketing, Research Summaries, Social Media, Social Networking, Survey Data, Surveys, Videos, Vine, YouTube
• Tiffany vs. Wal-Mart: Does Quality or Quantity Win on Facebook?Ayaz Nanji
  Retail brands that publish a small number of highly effective Facebook posts create nearly as much engagement as brands relying on a quantity-driven approach, according to a recent report by ...
  Direct Marketing, E-Commerce, Facebook, Research Summaries, Retail Marketing, Social Media, Social Networking
• Five Ways to Minimize Email List UnsubscribesKaren Talavera
  A classic email conundrum: How do I prevent or minimize unsubscribes from my email list? First, accept them as a fact of life and don't take them personally. Then, take ...
  Customer Behavior, Customer Communications, Customer Retention, Direct Marketing, E-Commerce, Email, Email Lists, Email Marketing, Permission Email Marketing
• Six Common Print Marketing Myths DebunkedVladimir Gendelman
  Inaccurate myths surround the print industry, leaving many with the wrong impression. That misinformation can lead to missed opportunities and a weaker marketing presence for your brand.
  Customer Communications, Direct Marketing, Marketing Strategy, Personalization, Print Collateral
• How to Use QR Codes in Your Print MarketingNick LeRoy
  We certainly are moving toward a digital world, and QR codes are part of that evolution. But QR codes do not replace print; they can, nevertheless, supplement it in new, ...
  Direct Marketing, Mobile Marketing, Print Collateral
• Direct Mail Marketing, Direct Profit? [Infographic]Verónica Jarski
  Despite the persistent rumors that print is dead, mailboxes everywhere continue to get stuffed with direct mail marketing pieces. But how successful is direct mail marketing really?
  Advertising, Customer Behavior, Direct Marketing, Email, Sales and Advertising, Search Engines
• What's the Value of Being the Top Google Search Result?Ayaz Nanji
  A website with the first position in Google results receives 33% of the traffic for a keyword or phrase, compared with 18% for the second position, according to a recent ...
  Direct Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines
• Three Powerful Ways to Measure the Impact of Your Email MarketingKaren Talavera
  Though email campaign process metrics such as delivery, open, and click-through rates have their place, if you don't look beyond them... the true impact of your email marketing—and opportunities for ...
  Customer Behavior, Customer Engagement, Direct Marketing, Email, Email Marketing, Inbound Marketing, Measurement, Metrics, ROI, Segmentation
• From Broadcast to Unicast: Quick, Easy Steps to Engage Your Customers via SocialKerry Reilly
  Moving from one-size-fits-all broadcasting to highly targeted communications that are personalized and timely, and in the consumers' preferred channel... that's the proven path to marketing success in today's world.
  Brand Loyalty, Customer Communications, Customer Engagement, Customer Loyalty, Customer Relationships, Digital Theory, Direct Marketing, Integrated Marketing, Social Media
• Is Your Email Subject Line Creative... or Deceptive?DJ Waldow
  So where does the line get drawn between a creative, compelling email subject line and one that is deceptive (and, therefore, illegal)?
  Content, Content Marketing, Copywriting, Direct Marketing, Email, Email Marketing, Email Subject Lines, Humor, Obama, Writing
• Mobile Innovation (Part 1): Welcome to Your Innovation Moment, MarketersChristina "CK" Kerley
  Mobile devices are the first thing people reach for in the morning, and the last thing they look at before going to bed. Mobile is at the center of your ...
  Consumer Electronics, Content, Customer Behavior, Customer Communications, Customer Engagement, Customer Relationships, Digital Marketing, Digital Theory, Direct Marketing, E-Commerce, Integrated Marketing, Interactive Marketing, Mobile Marketing