B2B Marketing

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• The Future of B2B Marketing: Predictions From 31 Pros [Slide Show]Ann Handley
  Where is B2B marketing heading? A whopping 31 B2B bigwigs offer their predictions!
  B2B Marketing, Marketing Inspiration, Tradeshows/Events, Virtual Events
• Why and When to Re-Evaluate Your B2B Brand StrategyBob Domenz
  Building and maintaining a strong brand require constant monitoring and nurturing. And, on occasion, brand strategy needs to be refined, rejuvenated, or entirely reset. In any event, standing still is ...
  B2B Marketing, Brand Management, Branding, Marketing Strategy
• B2B Email Newsletter Advertising: Benchmarks and TrendsAyaz Nanji
  Nearly one-third (31%) of companies that advertise in B2B email newsletters buy only email advertising, eschewing print and other digital buys, according to a recent report from MediaRadar.
  Advertising, B2B Marketing, Email, Email Marketing, Newsletters, Research Summaries
• How to Overcome the 'No Time to Create Content' ChallengeJoe Chernov
  How can you maximize content output in the minimum amount of time? The answer, it turns out, isn't particularly complex: Spend time only on content that works. The trick, of ...
  B2B Marketing, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Sales, Web Content
• 2014 B2B Content Marketing BenchmarksAyaz Nanji
  Nearly two-thirds (63%) of B2B marketers plan to allocate a greater portion of their marketing budgets to content marketing over the next 12 months, according to a recent report from ...
  B2B Marketing, Benchmarking, Content, Content Marketing, Research Summaries, Survey Data
• Five Ways to Maintain Credibility in Your Content MarketingPetr Palas
  Most people tend to trust non-salesy content that businesses post on their corporate, social, and other sites to educate prospects and customers. People may start out believing what you have ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Insight, Inbound Marketing, Social Media, Web Content, Writing
• B2B Inbound Marketing Snapshot: Top Goals, Tactics, and ChallengesAyaz Nanji
  B2B inbound marketers say their top objectives for the year ahead are to boost conversion rates and improve the quality of leads, according to a recent poll conducted by Ascend2.
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Marketing Strategy, Research Summaries, Survey Data
• Introducing the Finalists for MarketingProfs' Second Annual Bright Bulb B2B AwardsJo Roberts
  The MarketingProfs Bright Bulb B2B Awards celebrate the excellence, innovation, and brilliance of today's B2B marketers, agencies, brands, and marketing campaigns. Here's a look at our 2014 finalists.
  Advertising, B2B Marketing, Content Marketing, Creativity, Digital Marketing, Marketing Inspiration, Marketing Strategy, Thought Leadership
• How SMB B2B Marketers Can Improve Lead Turnover by Using Big Company TacticsMimi Miles
  These tips provide a framework for scaling lead generation strategies as overall business objectives evolve. They also constitute a coordinated, measurable effort that can result in a dramatic pipeline uplift.
  B2B Marketing, Customer Acquisition, Customer Relationships, Data, Lead Generation, Lead Nurturing, Lead Scoring, Sales, Small Business, SMBs
• In the Content Marketing Kingdom, Third-Party Experts RulePhilip Paranicas
  The implied endorsement of third-party experts holds much more weight than anything a company can say about itself. Learn where to find those experts, how to woo them, and how ...
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Public Relations, Social Media, Testimonials, Thought Leadership, User-Generated Content
• To Meet Tomorrow's Marketing Challenges, You Need These People on Your Team TodayPreeti Upadhyaya
  How marketing and creative content is consumed is changing on a daily basis. To succeed, the marketing teams of the future will have to keep up with trends shaping how ...
  B2B Marketing, Career Management, Content Marketing, Digital Marketing, Marketing Operations, Marketing Strategy, Mobile Marketing, SEO, Technology, Web Content, Web Copy, Website Design, Writing
• Why B2B Sales Leads Don't Convert (and Who Is to Blame)Ayaz Nanji
  Most B2B marketing and sales professionals (60%) say price is the top reason Sales doesn't close qualified leads, according to a recent report from Demand Metric and Showpad.
  B2B Marketing, Research Summaries, Sales, Sales and Advertising, Survey Data
• How to Build New Revenue in Your Account BaseDan Ziman
  Marketers often miss revenue opportunities hiding in plain sight in their customer base. Here's how to take advantage of them.
  B2B Marketing, Customer Relationships, Customer Retention, Marketing Strategy, Sales
• Automation: How Marketing Can Sync With SalesYou Mon Tsang
  Here's how marketing automation (along with an old-school method) can sync Marketing and Sales to drive revenues.
  B2B Marketing, Conferences, Content, Content Marketing, Customer Acquisition, Customer Relationships, Digital Marketing, Inbound Marketing, Lead Generation, Lead Scoring, Marketing Automation, Marketing Strategy, Sales, Thought Leadership, White Papers
• Four Tips to Accelerate Sales Through the B2B Content FunnelPaul Gustafson
  Does your content do most of the selling for your company? It should. But if it doesn't, your problem may be rooted in not having a content strategy that mirrors ...
  B2B Marketing, Content, Content Marketing, Inbound Marketing, Sales, Social Media, Thought Leadership
• The State of B2B Search MarketingAyaz Nanji
  Marketers are steadily moving away from many traditional search tactics, and they are becoming increasingly content-focused, according to a recent report from Regalix.
  B2B Marketing, Digital Marketing, Keywords, Research Summaries, Search Engine Marketing
• The Science of B2B Online Marketing [Infographic]Verónica Jarski
  Want to ensure your B2B online marketing is effective? The following infographic outlines six essential elements of a successful B2B online marketing program.
  B2B Marketing, Blogging, Content, Content Marketing, Content Strategy, Customer Insight, Email Marketing, Lead Generation, Lead Nurturing, Marketing Strategy, Personas, Search Engine Marketing, SEO, Social Media, White Papers, Writing
• The Skinny on PR and How to Make It Work for YouWendy Marx
  To help you navigate the world of PR in today's world, here’s a road map to understanding its contours and features—along with tips on how to get some of that ...
  B2B Marketing, Content, Content Marketing, Public Relations
• The High Cost of 'Free': Four Types of Free Offers and How to Calculate Their Cost to MarketersHeidi Cohen
  "Free" for customers is never free for marketers. There are always expenses to be paid for free offers or giveaways. And those costs are often higher than marketers anticipate.
  B2B Marketing, B2C, Content, Customer Acquisition, Customer Insight, Demand Generation, Direct Marketing, E-Commerce, Forecasts, Lead Generation, Metrics, Product Marketing, Promotions, ROI, Value Propositions, White Papers
• Twerk Your Content: Drive Viral Distribution of Your B2B Content Using Advocates and InfluencersMark Organ
  Conventional wisdom has it that B2B content is workman-like: stolid, dependable, and certainly not as sexy as its B2C counterpart. So is it nevertheless possible to make B2B content twerk, ...
  B2B Marketing, Content, Content Marketing, Customer Evangelists, Customer Relationships, Inbound Marketing, Lead Generation, Social Media, Social Networking, Word-of-Mouth