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Virtual Events: How-to articles covering the latest marketing tactics, tips, and strategies.
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10 Ways to Make Facebook Your Most Powerful Event-Promotion ToolCourtney DanyelPeople often use Facebook Events to connect and meet up in the real world. So why not marketers? Facebook can help promote your in-person events—which are among the most effective ...
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10 Ways Online Training Can Help Organizations Save BigSameer BhatiaThinking about making the switch from in-person training to online training? Then consider the following 10 ways online training saves you money.
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The Future of B2B Marketing: Predictions From 31 Pros [Slide Show]Ann HandleyWhere is B2B marketing heading? A whopping 31 B2B bigwigs offer their predictions!
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The Anatomy of a Perfect Event [Infographic]Verónica JarskiWant to put on an event that keeps attendees engaged from start to finish? The steps outlined in this infographic can help you make your event a success.
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Five Video Conference Horror Stories and How to Avoid Them YourselfEric VidalA video conference is an excellent way to communicate information to clients and colleagues—as quickly and efficiently as possible. But people sometimes forget they’re professional events... leading to embarrassing and ...
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Webinar Benchmarks, Trends, and Best-PracticesAyaz NanjiAlthough most webinar registrants sign up within a week of the scheduled date, starting promotions more than seven days before the event can still increase audience size up to 36%, ...
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How-to Articles
- AI's Impact on Product-Content Orchestration in B2B Marketing by TJ Waldorf
- 2025 Is a Make-or-Break Year for B2B Personalization: Marketers ... by Keith Turco
- Five Ways to Unleash the Power of AI in B2B Email Marketing by Maria Fintanidou
- How Marketing Data Validation Is the Key to Successful Campaigns by April Boswell
- Email Marketing Developments in 2024 and Their Ripple Effects in ... by Chad S. White