Research Summaries

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• College Millennials Get Frugal [Infographic]Ayaz Nanji
  More than three quarters (80%) of US college students describe themselves as more cost-conscious this year than a year ago, according to a recent survey by Fluent.
  Customer Behavior, Demographics, Millennials, Research Summaries, Survey Data, Surveys
• Online Shopping Cart Abandonment Rates [Infographic]Ayaz Nanji
  Shopping cart abandonment remains a major challenge for businesses online, with abandonment rates in the second quarter of 2013 averaging 75%, according to a recent report by SaleCycle.
  Customer Behavior, Email, Email Marketing, Online Marketing, Research Summaries, Retail Marketing, Sales
• Email Open and Click Behavior by Gender and IncomeAyaz Nanji
  Men are likely to open emails throughout the day, whereas women are more likely to have limited windows of time to check their inboxes, according to a recent report by ...
  Customer Behavior, Demographics, Digital Marketing, Email, Email Marketing, Research Summaries, Segmentation
• Tiffany vs. Wal-Mart: Does Quality or Quantity Win on Facebook?Ayaz Nanji
  Retail brands that publish a small number of highly effective Facebook posts create nearly as much engagement as brands relying on a quantity-driven approach, according to a recent report by ...
  Direct Marketing, E-Commerce, Facebook, Research Summaries, Retail Marketing, Social Media, Social Networking
• Email Newsletter Benchmarks: Open Rates, CTRs, Subject LinesAyaz Nanji
  Email newsletters with short subject lines (4-15 characters) had the highest average open rate (15.8%) in 2012, according to MailerMailer's annual Email Marketing Metrics Report.
  Digital Marketing, Email, Email Campaigns, Email Marketing, Email Subject Lines, Newsletters, Research Summaries
• Top Back-to-School Paid Search KeywordsAyaz Nanji
  "Textbooks" was the top back-to-school paid search keyword last summer for both spend ($829,857) and impressions (18,866,205), according to a recent analysis by AdGooroo.
  Google, Keywords, Research Summaries, Search Engine Marketing, Search Engines
• What B2B Sales Winners Do DifferentlyAyaz Nanji
  The No. 1 factor that separates B2B sales winners from their challengers is that they educate buyers with new ideas and perspectives, according to a recent report.
  B2B Marketing, Lead Nurturing, Research Summaries, Sales, Sales and Advertising
• The Impact of Gmail's New Tabs Feature on Email Read RatesAyaz Nanji
  The rollout of Gmail’s new Tabs feature, which organizes inbound messages by category, has not significantly affected how many marketing emails most consumers read, according to a recent study.
  Digital Marketing, Email, Email Marketing, Google, Interactive Marketing, Research Summaries
• Webinar Benchmarks, Trends, and Best-PracticesAyaz Nanji
  Although most webinar registrants sign up within a week of the scheduled date, starting promotions more than seven days before the event can still increase audience size up to 36%, ...
  Content, Content Marketing, Digital Marketing, Research Summaries, Virtual Events, Webinars
• Top B2B Content Marketing Trends in 2013Ayaz Nanji
  The popularity of whitepapers as a B2B content marketing format is declining in relation to more interactive, easily digestible formats such as video, according to a recent survey.
  B2B Marketing, Content, Content Marketing, LinkedIn, Research Summaries, Technology
• What's the Secret to Success on Kickstarter? [Infographic]Ayaz Nanji
  Projects on Kickstarter that have videos are 85% more likely to achieve their funding goals, according to a recent report by MWP.
  Research Summaries, Social Media, Videos
• Successful Brands on YouTube: Best-Practices and MetricsAyaz Nanji
  Top-performing brands on YouTube understand that consistent and frequent content production leads to increased views, according to recent report by Pixability.
  Digital Marketing, Research Summaries, Social Media, Social Networking, Videos, YouTube
• Marketers Struggling With Social and Relationship DataAyaz Nanji
  Less than a quarter of marketers say that they have an excellent understanding of relationship data, including customers' level of participation in social media (20%), channel preference (21%), and household ...
  B2C, Big Data, Email Marketing, Marketing Strategy, Research Summaries, Segmentation, Survey Data
• Digital Marketers on Twitter: What They Share, Whom They RetweetAyaz Nanji
  Almost half (45%) of tweets from digital marketers that include links to outside content lead to mainstream media websites. The next most popular sources of content are industry media (35%), ...
  Digital Marketing, Interactive Marketing, Research Summaries, Social Media, Twitter
• 22% of Opt-in Emails Not Reaching InboxesAyaz Nanji
  Nearly a quarter (22%) of opt-in marketing emails never made it consumers' inboxes in the first half of 2013, according to a recent study by Return Path.
  Digital Marketing, Email, Email Deliverability, Email Marketing, Research Summaries
• SMB Leaders' Views on Work, Tech, and MediaAyaz Nanji
  Some 41% of small and midsize business leaders vacation less than twice a year, yet 79% still want the ability to work remotely while out of the office, according to ...
  B2B Marketing, Customer Behavior, Research Summaries, Small Business, SMBs, Survey Data
• How Brands Use Facebook: Hashtags, Content Types, and User EngagementAyaz Nanji
  Facebook brand posts containing hashtags are not yet driving additional engagement, instead performing at the same level as posts without hashtags, according to a recent report by Simply Measured.
  Digital Marketing, Facebook, Research Summaries, Social Media
• Global Shopping Trends: Indians Like Brands, Greeks Go for GiftsAyaz Nanji
  Consumers with Internet access in growth markets have become voracious shoppers, often exceeding the global average in early adoption of products, affinity for aspirational brands, researching, and deal sensitivity, according ...
  Customer Behavior, International Marketing, Nielsen Charts, Nielsen Data, Research Summaries, Survey Data
• The State of Digital Copywriting: Top Challenges and TrendsAyaz Nanji
  The majority (60%) of marketers and content creators say one of their biggest digital copywriting challenges is that "people just don't get what good copy is," according to a recent ...
  Content, Content Marketing, Copywriting, Digital Marketing, Research Summaries, Web Content, Web Copy, Writing
• Marketers Struggling With Real-Time PersonalizationAyaz Nanji
  Most marketers say they struggle to personalize content in real-time, even though 77% say real-time marketing is highly important to their organization, according to a recent report.
  Big Data, Digital Marketing, Email, Email Marketing, Marketing Strategy, Personalization, Research Summaries