Research Summaries

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• Top 10 Video Sites, YouTube Networks, and Ad PlatformsAyaz Nanji
  Americans viewed a record 20 billion video ads in June 2013, and Google Sites, driven by video viewing at YouTube.com, ranked as the top online video content property for the ...
  Advertising, Content, Digital Marketing, Google, Research Summaries, Videos, YouTube
• How Marketers Expect Social Spend to Increase [Infographic]Ayaz Nanji
  The majority (62%) of advertising and marketing executives expect companies to increase their spending on Facebook marketing in the next 12 months, according to a recent report.
  Digital Marketing, Facebook, Google+, LinkedIn, Research Summaries, Social Media, YouTube
• Women in 2013: Life, Career, and Shopping Satisfaction TrendsAyaz Nanji
  More than half of US women are very satisfied with their relationships with their children (79%), home life (63%), mental/emotional health (59%), and relationships with friends (57%) and romantic partners ...
  Customer Behavior, Demographics, Research Summaries, Survey Data, Surveys
• The Most Effective B2B Lead Generation MethodsAyaz Nanji
  The most effective methods for generating B2B sales leads are outbound marketing, event marketing, and online marketing, according to a recent report.
  B2B Marketing, Lead Generation, Research Summaries, Sales, Social Media
• The Most (and Least) Effective Keywords in Email Subject LinesAyaz Nanji
  Emails with the word "alert" in their subject lines have a higher than average open rate, whereas those with "report” have a lower average lower open rate, according to a ...
  Content Marketing, Copywriting, Customer Behavior, Digital Marketing, Email, Email Marketing, Email Subject Lines, Research Summaries
• Fortune 500 Bullish on Social Media and Corporate BloggingAyaz Nanji
  Fortune 500 companies are increasingly using corporate social media accounts, with 77% now on Twitter, 70% on Facebook, and 69% on YouTube, according to a recent report.
  Corporate Blogging, Digital Marketing, Facebook, Google+, Instagram, Research Summaries, Twitter, YouTube
• How Baby Boomers Use the Web, Social Networks, and MobileAyaz Nanji
  On average, seniors and Baby Boomers spend 19 hours a week online, but they spend 16 hours a week watching television. Their online usage also far outpaces time spent listening ...
  Customer Behavior, Demographics, Mobile Marketing, Research Summaries, Social Media, Websites
• Marketers Embracing Multichannel and Behavioral StrategiesAyaz Nanji
  Multichannel marketing has become mainstream, with 25% of B2B and B2C marketers assessing themselves as mature practitioners. Moreover, only 7% of marketers have no plans to implement mutichannel strategies, according ...
  Behavioral Marketing, Marketing Strategy, Multichannel Marketing, Research Summaries, Survey Data
• How Marketers Are Approaching Mobile in 2013Ayaz Nanji
  Over 60% of marketers integrate mobile into their marketing mix, and nearly half (47.8%) plan to run specific campaigns directed to mobile users in 2013, according to a recent report.
  Marketing Strategy, Mobile Marketing, Research Summaries, Survey Data
• Email and Search Deliver More Customers Than Social MediaAyaz Nanji
  Organic search still leads as the largest channel for online e-commerce customer acquisition, and email as a channel has explode in growth over the past four years, according to a ...
  Customer Acquisition, Digital Marketing, E-Commerce, Email, Email Marketing, Facebook, Research Summaries, Search Engine Marketing, Twitter
• Holiday Email Campaigns: Global Trends and BenchmarksAyaz Nanji
  The most popular types of email sent by marketers during the holiday season (October to December) are "percentage off" and "dollar amount off" offers, yet consumers often do not differentiate ...
  Benchmarking, Digital Marketing, Email, Email Campaigns, Email Marketing, Experian Hitwise Data, Research Summaries
• How Consumers Use Local Search on Their Mobile PhonesAyaz Nanji
  The top two local categories that consumers search for on their phones are shopping and food/beverage, and the least searched for category is construction, renovations, and repair, according to a ...
  Digital Marketing, Local Marketing, Mobile Marketing, Research Summaries, Search Engine Marketing, Search Engines
• How Facebook, Twitter, and Pinterest Sharing Affects SalesAyaz Nanji
  Pinterest is the social network most likely to drive spontaneous purchasing, whereas Twitter and Facebook users are more likely to make social media-related purchases of products they were already considering, ...
  Digital Marketing, Facebook, Pinterest, Research Summaries, Sales, Social Media, Twitter
• Summer Forecast for Millennials: More Work, Less Fun [Infographic]Ayaz Nanji
  Asked how they expect this summer to compare with last year's, nearly 40% of US college students surveyed characterized summer 2013 as "real-world: more work and less fun," according to ...
  Customer Behavior, Demographics, Millennials, Research Summaries
• What's the Value of Being the Top Google Search Result?Ayaz Nanji
  A website with the first position in Google results receives 33% of the traffic for a keyword or phrase, compared with 18% for the second position, according to a recent ...
  Direct Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines
• Which Emails Get Rescued From Spam FoldersAyaz Nanji
  Emails from banks, job sites, and dating sites are among those most likely to be rescued by consumers from their email spam folders, according to a recent study by Return ...
  Customer Behavior, Digital Marketing, Email, Email Deliverability, Email Marketing, Interactive Marketing, Research Summaries
• How Much Bloggers Charge to Publish Sponsored ContentAyaz Nanji
  Fully two-thirds (67%) of bloggers say paid sponsored/branded content is their most profitable revenue generator, according to a recent report from Zig Marketing. Moreover, though 90% of bloggers say they ...
  Blogging, Blogging Strategy, Content, Content Marketing, Pricing, Research Summaries, Web Content
• What Top Marketers Do DifferentlyAyaz Nanji
  Top marketers are outpacing their peers in using technology across multiple channels, applying advanced analytics to determine media spends, and tracking their customers' lifetime value, according to a recent report.
  Chief Marketing Officer, Integrated Marketing, Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data
• Community Managers: Salaries, Skill-Sets, and Experience LevelsAyaz Nanji
  Community managers are less technical and more seasoned than is often portrayed, with an average of eight years of work experience and three years of community management experience, according to ...
  Community, Community Management, Marketing Operations, Research Summaries
• The Rich Are Different: How Affluent Shoppers Behave OnlineAyaz Nanji
  Affluent shoppers were 47% more likely than shoppers earning less than $100K annually to make an online purchase in the first quarter of 2013, and on average they spent 41% ...
  Customer Behavior, Customer Insight, E-Commerce, Research Summaries