Experian Hitwise Data

Experian Hitwise Data: How-to articles covering the latest marketing tactics, tips, and strategies.

• Email Design and Platform TrendsAyaz Nanji
  Emails are becoming more active, with the use of animation, scrolling, and video more than doubling from 2012 to 2013, according to a recent report from Experian Marketing Services.
  Digital Marketing, Email, Email Marketing, Experian Hitwise Data, Research Summaries
• Email Marketing Tactics: What Worked (and What Didn't) in 2013Ayaz Nanji
  Personalized promotional emails sent during 2013 had 29% higher unique open rates and 41% higher unique click rates than non-personalized mailings, according to a recent report from Experian Marketing Services.
  Digital Marketing, Email, Email Marketing, Experian Hitwise Data, Research Summaries
• Holiday Email Campaigns: Global Trends and BenchmarksAyaz Nanji
  The most popular types of email sent by marketers during the holiday season (October to December) are "percentage off" and "dollar amount off" offers, yet consumers often do not differentiate ...
  Benchmarking, Digital Marketing, Email, Email Campaigns, Email Marketing, Experian Hitwise Data, Research Summaries
• Social Media for Beautiful Things: Pinterest Soars
  Visits to the invitation-only social networking site Pinterest skyrocketed in the second half of 2011, reaching 11.0 million as of December 17, up nearly 40 times the level recorded six ...
  Customer Behavior, Experian Hitwise Data, Pinterest, Research Summaries, Social Networking
• Facebook Top Search Term and Top Website of 2011
  Facebook was the most popular search term and the most popular website in the US in 2011, according to an Experian Hitwise analysis of the top 1,000 search terms for ...
  Experian Hitwise Data, Facebook, Keywords, Research Summaries, Search Engine Marketing, Websites
• Americans Spending More Time on Twitter
  The amount of time online Americans spent tweeting and reading tweets on Twitter grew an estimated 18.9% in 2010, while the number of US online adults paying a monthly visit ...
  Customer Behavior, Demographics, Experian Hitwise Data, Research Summaries, Twitter
• Facebook Top Search Term in 2010 (and Top Website, Too)
  Facebook was the top-searched term overall in 2010—as it was in 2009—accounting for 2.11% of all searches, according to an Experian Hitwise analysis of the top 1,000 search terms for ...
  Experian Hitwise Data, Facebook, Keywords, Research Summaries
• Groupon Leading Pack in Social Deal-Making
  Fast-growing Groupon is enjoying prominence in the social deal-making market, accounting for 79% of US Internet traffic to group coupon sites for the week ended November 27, 2010, while second-ranked ...
  E-Commerce, Experian Hitwise Data, Research Summaries, Social Media
• Facebook Nabs One in Four Pageviews in US
  Visits to Facebook accounted for 10.28% of US Internet traffic in the week ended November 13, 2010, up 63.5% from the same period a year earlier, according to according to ...
  Customer Behavior, Experian Hitwise Data, Facebook, Research Summaries
• Google's Share of Searches Holds Steady in July
  Google continued to dominate search in July, accounting for 71.43% of all US searches conducted in the four weeks ended August 1, 2010, while Ask's share of searches reached 2.32%, ...
  Experian Hitwise Data, Google, Research Summaries, Search Engines