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• Keyword Methodology: How to Jumpstart Your SEO StrategyAaliyah Madadi
  You know the importance of SEO, but building a program can be overwhelming. If the thought of SEO makes your head hurt, here's a tried and tested guide on how ...
  Blogging, Content, Google, Keywords, Search Engine Marketing, SEO, Web Content
• The State of B2B Content Marketing [Infographic]Verónica Jarski
  All the talk about the importance of content marketing isn't just talk. Some 91% of B2B marketers use content marketing, and more than two-thirds of CMOs plan to increase their ...
  Brand Awareness, Content, Content Marketing, Digital Marketing, Lead Generation, Social Media
• 13 'Secrets' to Engaging Your Blog Site VisitorsMichelle Rebecca
  You want return visitors who are engaged by your blog content, because they are the folks most likely to convert to customers. The following "secrets" will help you turn casual ...
  Blogging, Content, Content Marketing, Customer Acquisition, Customer Engagement, Writing
• Top Five Tips for Making Content Work for Your BrandNeil Mody
  Timely, pithy, and unique content is critical to establishing awareness and trust with your audience. The need for you to produce content is not going away. So how do you ...
  Blogging, Blogging Strategy, Content, Content Marketing, Copywriting, Marketing Strategy, Marketing Tips, Writing
• Tips for Improving the B2B E-Commerce ExperienceBob Barr
  If you're like most B2B sellers, you've seen the features and functions available in the consumer e-commerce marketplace and realized that your company's website is woefully inadequate for delivering similar ...
  B2B Marketing, B2C, Content, Content Marketing, Creativity, Digital Marketing, Measurement, Mobile Marketing, Personalization, Search Engines, Social Media
• How B2B Content Impacts Buying Decisions [Infographic]Ayaz Nanji
  Some 87% of B2B buyers say online content has a major or moderate impact on vendor preference and selection, according to a recent report by the CMO Council.
  Content, Content Marketing, Digital Marketing, Research Summaries, Writing Whitepapers
• How to Use Content to Build Customer Loyalty and RetentionCraig Fitzgerald, C.C. Chapman
  Many marketing professionals are having serious challenges in executing a content marketing program at a very basic level. How can you address those challenges and implement a successful content marketing ...
  Brand Positioning, Content, Content Marketing, Corporate Blogging, Marketing Strategy, Marketing Tips, Social Media, Writing
• Content Marketing: Beyond GutenbergDoug Kessler
  Gutenberg's invention has had a fantastic run. But it's time for content marketers to cut the ink-stained umbilical cord and become digital content marketers.
  Ad Copy, Blogging, Content, Copywriting, Corporate Blogging, Creativity, Digital Marketing, High-Tech Marketing, Writing
• Four Steps for Using Images in Your Brand's Social StrategyStephen Shepherd
  As a marketer, how can you effectively use brand images in social marketing? What are some proven tips and tricks to incorporate images into your social content mix? Here are ...
  Brand Awareness, Brand Management, Brand Positioning, Branding, Content, Content Marketing, Creativity, Customer Engagement, Customer Loyalty, Facebook, Instagram, Pinterest, Social Media, Twitter
• Five Tips to Emotionally Connect Readers to Your WritingChris Nosal
  Most bloggers don't know how to emotionally connect with readers and get them sucked into their blog posts and articles. Here, I want to give you five easy tactics to ...
  Ad Copy, Blogging, Content, Content Marketing, Copywriting, Creativity, Web Content, Web Copy, Writing
• How to Gauge the Power and Value of Your Content MarketingAaron Dun
  Larger companies may be less concerned about the direct correlation between content marketing efforts and deals. But, for the rest of us, it's critical. So, how do you gauge the ...
  Brand Awareness, Content, Content Marketing, Inbound Marketing, Lead Generation, Measurement, Metrics, Sales
• The Nitty-Gritty of Brand Story PowerCatherine Sherlock
  Understanding the power of stories is one thing; knowing how to craft them is another. So, let's delve into some practical applications of story. I'll use case studies, annual reports, ...
  Content, Content Marketing, Inbound Marketing, Marketing Strategy, Videos, Writing
• The State of Digital Content [Infographic]Verónica Jarski
  In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February ...
  Content, Content Marketing, Customer Insight, Customer Relationships, Digital Marketing, Email, Facebook, Mobile Marketing, Pinterest, Smartphones, Social Media
• Wherefore Art Thou, J. Peterman? The Quest for Social EngagementDilip Venkatachari
  J. Peterman is a brand with far more personality than most. However, somehow, it got lost along the winding road to the social Web, and it's a tragedy that's costing ...
  Brand Awareness, Brand Management, Brand Positioning, Branding, Content, Content Marketing, Copywriting, Creativity, Customer Retention, Facebook, Instagram, Social Media, Twitter, User-Generated Content, Websites
• #SocialSkim: A Real Kitchen (and Social Media) Nightmare, Facebook Fan Value, Pinterest StressAngela Natividad
  This week, a Scottsdale bakery made social headlines. Find out why. And get to know the (new) value of a Facebook Like, how brands can use SnapChat, how to set ...
  Brand Awareness, Brand Management, Brand Positioning, Content, Content Marketing, Creativity, Customer Relationships, Facebook, Google+, Humor, Pinterest, Social Media, SocialSkim, Videos
• The Frugal Content Marketer’s Secret Weapon: FiverrJason Miller
  Marketers on a tight content-creation budget should check out the Fiverr website. It's where people offer an insanely wide variety of services for only five US dollars.
  Content
• A New Don: How the Sales Profession Has Evolved Since the Mad Men Era [Infographic]Verónica Jarski
  How has the sales profession changed since the martini-soaked Mad Men era? In the following infographic, Lead360 explores how fundamental sales strategies have evolved in the world of sales since ...
  Advertising, Consumer Electronics, Content, Customer Communications, Customer Engagement, Customer Relationships, Email, Facebook, Sales and Advertising, Social Media
• Seven Online Marketing Activities You Can Start TodaySonja Jobson
  Want to market your small business online? Doing so isn't difficult. Just make sure to produce quality content and authentic messages. Here are seven ways to get started with your ...
  Blogging, Blogging Strategy, Content, Content Marketing, Corporate Blogging, LinkedIn, Social Media, Twitter, Video Blogs, Web Content, Websites
• 7 in 10 Adults Access Content From Newspaper Media Each WeekAyaz Nanji
  Most US adults—164 million (69%)—read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month, according to a recent ...
  Advertising, Content, Customer Behavior, Demographics, Mobile Marketing, New Media, Newspapers, Research Summaries
• Seven Steps You Can Take to Capitalize on the Mobile Video Viewing ShiftFrank Sinton
  Through apps or the mobile Web, on a phone or tablet, consumers are watching more and more video on mobile, and now you have some figuring out to do lest ...
  Content, Content Marketing, Digital Marketing, High-Tech Marketing, Marketing Strategy, Mobile Marketing, Smartphones, Videos, YouTube