Social Media

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• #SocialSkim: Social Media This Week, Including Salesforce and ExactTarget, Great Branded ContentAngela Natividad
  What does Salesforce’s ExactTarget buy mean for social sales? What does great branded content look like? How do you pick the right Twitter name, or tweak pictures for maximum Pinnability? ...
  Advertising, Career Management, Customer Behavior, Digital Theory, Marketing Strategy, Social Media, Social Networking, SocialSkim, Twitter, Women
• Marketing Students Say Facebook Is Most Important Social ToolAyaz Nanji
  Some 77% of European marketing students say Facebook is the most important social media tool a brand can use to communicate to their generation, according to a recent survey.
  Advertising, Career Management, Content Marketing, Facebook, Interactive Marketing, Millennials, Research Summaries, Social Media
• What Women Want: Good News, Phone Calls, and SleepAyaz Nanji
  On social media, women are happy to see family pictures and hear good news but are much less interested in emotional status updates and location check-ins, according to a recent ...
  Customer Behavior, Demographics, Research Summaries, Social Media, Women
• Tips for Improving the B2B E-Commerce ExperienceBob Barr
  If you're like most B2B sellers, you've seen the features and functions available in the consumer e-commerce marketplace and realized that your company's website is woefully inadequate for delivering similar ...
  B2B Marketing, B2C, Content, Content Marketing, Creativity, Digital Marketing, Measurement, Mobile Marketing, Personalization, Search Engines, Social Media
• Who Is Winning the Talent War in Social Media? [Infographic]Verónica Jarski
  Online-savvy job recruiters are turning to social networks to find new talent for their companies. But the competition for talent is fierce online. So, which companies are doing the best? ...
  Career Management, Facebook, Google, Job Search, Management, Social Media, Social Networking, Twitter
• Social Media Lags Search, Email in E-commerce ConversionsAyaz Nanji
  Social media is lagging as a traffic source to e-commerce websites and as a driver of online purchases, despite increased brand investment, according to a recent report.
  Benchmarking, E-Commerce, Lead Generation, Pinterest, Research Summaries, Social Media
• Ensure That Strategy, not Tactics, Drives Your Social MediaRachel DiCaro Metscher
  Before you can use a new channel, you must create a strategy around it. But many marketers struggle to create strategies. So, how can you begin to chart a successful ...
  Blogging Strategy, Brand Positioning, Customer Engagement, Customer Relationships, Marketing Strategy, Marketing Tips, Measurement, Social Media
• #SocialSkim: Sephora Scores Pinners, Social CTAs, Nutella Day, Storytelling Like Pixar, and MoreAngela Natividad
  See how Sephora scores Pinners, what social CTA works best, how Jell-O hijacked #FML, what’s new on Instagram, and the latest Gmail update. You’ll also learn how to conduct a ...
  Brand Management, Google, Instagram, Pinterest, Search Engine Marketing, Social Media, SocialSkim, Twitter
• How Senior Marketers Are Using TwitterAyaz Nanji
  Links to mainstream media sites are the most commonly shared type of content by senior marketers on Twitter, according to a recent study by Leadtail.
  Research Summaries, Social Media, Twitter
• How to Use Content to Build Customer Loyalty and RetentionCraig Fitzgerald, C.C. Chapman
  Many marketing professionals are having serious challenges in executing a content marketing program at a very basic level. How can you address those challenges and implement a successful content marketing ...
  Brand Positioning, Content, Content Marketing, Corporate Blogging, Marketing Strategy, Marketing Tips, Social Media, Writing
• From Nine to Known (Part 1): Nine Nine-Minute Tips for Building Your BrandWilliam Arruda
  Being visible and available is something you must do every day so you can attract ideal opportunities and advance your career. Here are nine activities you can easily slot into ...
  Brand Management, Brand Positioning, Branding, Career Management, Facebook, Reputation Management, Social Media, Social Networking
• 62% of Shoppers Use a Mobile Device in Stores to Check PricesAyaz Nanji
  The majority of shoppers (62%) use a mobile device at a brand’s physical location to compare products and prices, according to a recent survey of global consumers conducted by SDL.
  Digital Marketing, E-Commerce, Mobile Marketing, Pricing, Research Summaries, Social Media
• Small Businesses Find ROI in Social Media [Infographic]Verónica Jarski
  A new study from Manta provides insight from more than 1,200 small-business owners regarding their top concerns, such as social media and ROI. Manta then created the following infographic from ...
  Customer Acquisition, Customer Relationships, Demographics, Facebook, Google+, Lead Generation, LinkedIn, Social Media, Twitter
• Four Steps for Using Images in Your Brand's Social StrategyStephen Shepherd
  As a marketer, how can you effectively use brand images in social marketing? What are some proven tips and tricks to incorporate images into your social content mix? Here are ...
  Brand Awareness, Brand Management, Brand Positioning, Branding, Content, Content Marketing, Creativity, Customer Engagement, Customer Loyalty, Facebook, Instagram, Pinterest, Social Media, Twitter
• #SocialSkim: Tweets for TV Ads, Twitter Amplify, Yahoo's Tumblr Purchase, Sponsored Pins, and MoreAngela Natividad
  Get the breakdown on Twitter's new TV ad product, Twitter Amplify, Yahoo’s Tumblr purchase and flickr makeover, and Pinterest’s new sponsored Pins. We’ve also got a new cross-platform responsive ad ...
  Advertising, Brand Management, Pinterest, Social Media, SocialSkim, TV, Twitter, Videos, Vine, YouTube
• Effectiveness of Social Media Cues in Ads [Infographic]Ayaz Nanji
  Digital ads and television ads are the most effective at driving interaction with a brand’s social platforms such as Facebook, Twitter and Instagram, according to a recent survey.
  Advertising, Digital Marketing, Facebook, Interactive Marketing, Research Summaries, Social Media, Survey Data
• Facebook, LinkedIn Are Top Social Platforms for MarketersAyaz Nanji
  If forced to only select only one social media platform to market on, 49% of marketers would pick Facebook, followed by 16% for LinkedIn, according to a recent survey by ...
  Digital Marketing, Facebook, LinkedIn, Podcasting, Research Summaries, Social Media, YouTube
• The Hyperconnected Life [Infographic]Verónica Jarski
  Life before the internet? What's that? Today's teens and young adults only know about the digitally connected world. Here's a look at their hyperconnectivity and its effects.
  Customer Behavior, Customer Insight, Demographics, Digital Marketing, Facebook, Millennials, Segmentation, Social Media, Twitter
• Social Media Delivers Highest-Quality Users in Ad CampaignsAyaz Nanji
  Social media delivered the highest-quality users in ad campaigns during the first quarter of 2013, performing 65% better than the industry overall and 33% better than the next best channel, ...
  Advertising, Research Summaries, Social Media
• The State of Digital Content [Infographic]Verónica Jarski
  In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February ...
  Content, Content Marketing, Customer Insight, Customer Relationships, Digital Marketing, Email, Facebook, Mobile Marketing, Pinterest, Smartphones, Social Media