Social Media

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• #SocialSkim: Social Media This Week, Including Facebook's TV-Like AdsAngela Natividad
  We’ve got a handy tip on producing better Tweets, a how-to for LinkedIn’s Sponsored Updates, and lots of exciting Facebook news, including its upcoming TV-like ads, embeddable Facebook posts, and ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Google, LinkedIn, Pinterest, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• Four Agri-Marketing Campaigns Any Marketer Can Learn FromDoug Austin
  Innovative marketing campaigns may not be the first thing that comes to mind when you think of the agricultural industry, but these four campaigns have something to share with ...
  Advertising, Digital Marketing, Social Media, YouTube
• How Brands Use Facebook: Hashtags, Content Types, and User EngagementAyaz Nanji
  Facebook brand posts containing hashtags are not yet driving additional engagement, instead performing at the same level as posts without hashtags, according to a recent report by Simply Measured.
  Digital Marketing, Facebook, Research Summaries, Social Media
• Social Media and the GovernmentNicole Rose Dion
  We all knew that one day the government would catch up with this thing called "social media." It was only a matter of time. But it's somewhat surprising that the ...
  Advertising, Corporate Blogging, Digital Theory, Retail Marketing, Social Business, Social Media
• #SocialSkim: Social Media This Week, Including Social Analytics and Improved MeetingsAngela Natividad
  It's gonna be a long summer. To tide you over, we've got a cat with a British accent, some branded coattail-riding on the royal baby, updates to Tumblr and Adobe ...
  Advertising, Branding, Customer Service, Facebook, Google, High-Tech Marketing, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos, Vine, Web Analytics
• How Marketers Expect Social Spend to Increase [Infographic]Ayaz Nanji
  The majority (62%) of advertising and marketing executives expect companies to increase their spending on Facebook marketing in the next 12 months, according to a recent report.
  Digital Marketing, Facebook, Google+, LinkedIn, Research Summaries, Social Media, YouTube
• The Most Effective B2B Lead Generation MethodsAyaz Nanji
  The most effective methods for generating B2B sales leads are outbound marketing, event marketing, and online marketing, according to a recent report.
  B2B Marketing, Lead Generation, Research Summaries, Sales, Social Media
• #SocialSkim: Social Media This Week, Including Social as Riot Control, A/B TestingAngela Natividad
  You'll look forward to the next "hump day" after this week's top viral video. We'll also look at how social affects—maybe even calms—riled-up crowds. Learn how to embed Instagram pics ...
  Advertising, Content, Facebook, Instagram, LinkedIn, Marketing Strategy, Measurement, Metrics, Retail Marketing, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• How Baby Boomers Use the Web, Social Networks, and MobileAyaz Nanji
  On average, seniors and Baby Boomers spend 19 hours a week online, but they spend 16 hours a week watching television. Their online usage also far outpaces time spent listening ...
  Customer Behavior, Demographics, Mobile Marketing, Research Summaries, Social Media, Websites
• Meet the World's Greatest Social Media MarketerBarry Feldman
  You can master many tasks as a social media marketer, yet remain amazingly mediocre. That's because the world's best social media marketers possess more meaningful skills, including these 10 traits.
  Career Management, Content, Customer Engagement, Integrated Marketing, Social Media, Writing
• Cats and Bacon: Why They Continue to Go Viral Online [Infographic]Verónica Jarski
  Why are cats and bacon so absurdly popular on the Internet? Why aren't, say, puppies and ham as popular? Check out the following infographic to find out more about the ...
  Branding, Content, Customer Behavior, Data, Google, Social Media
• #SocialSkim: Social Media This Week, Including Twitter's Media Blog and IKEAAngela Natividad
  Social moves so fast, you won't believe how it's changed this week. Check out Twitter's new media blog, dedicated to innovative social promotions in real time. See why an IKEA ...
  B2C, Branding, Content, Digital Theory, Pinterest, Retail Marketing, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos, Word-of-Mouth
• Four Marketing Rules We've Learned From ZombiesKelly Gregorio
  Zombie takeovers are the monster event of the moment. And they hold lessons for us marketers. In addition to learning to never get bitten, and to sever heads off completely, ...
  Blogging, Customer Behavior, Customer Relationships, Marketing Tips, Social Media, Videos
• How Facebook, Twitter, and Pinterest Sharing Affects SalesAyaz Nanji
  Pinterest is the social network most likely to drive spontaneous purchasing, whereas Twitter and Facebook users are more likely to make social media-related purchases of products they were already considering, ...
  Digital Marketing, Facebook, Pinterest, Research Summaries, Sales, Social Media, Twitter
• Poll: Choose Your Social Network
  Marketing is full of choices, so let's have some fun with the social platforms of choice: What social media outpost works best your brand? And which do you love to ...
  Facebook, Google+, Instagram, LinkedIn, Pinterest, Social Media, Social Networking, Twitter
• Seven Things Marketers Need to Know About iOS7Tobin Dalrymple
  Apple just unveiled iOS7—a radical transformation of the world's most popular smartphone and tablet operating system. Apple is preparing for a rapidly evolving mobile world, and so should marketers. Here's ...
  B2C, Content, Content Marketing, Customer Behavior, Customer Engagement, Local Marketing, Marketing Strategy, Mobile Marketing, Smartphones, Social Media, Web Browsers, Web Content
• The Google Graveyard: A Resting Place for Great Ideas [Infographic]Verónica Jarski
  Recently, Google Reader became the latest product laid to rest in the Google graveyard. Though beloved by its (relatively small) fan base, Google Reader just wasn't popular enough to merit ...
  Blogging, Collaboration, Customer Relationships, Google, Google+, Search Engines, Social Media, Websites
• #SocialSkim: Social Media This Week, Including the Usual Suspects (AKA, New Tricks and Tools)Angela Natividad
  Happy post-Independence Day! Fireworks may still be exploding in our ears, but as usual we've got a bunch of new tricks and tools for you this week. Read about Vine's ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Measurement, Metrics, Mobile Marketing, PowerPoint, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Videos, Vine
• Seven Tools to Monitor and Promote Your Personal BrandWill Mitchell
  Good personal branding is all about presenting yourself as both personable and professional. In this article you'll find seven tools and services to help you automate the growth of your ...
  Branding, Career Management, Personal Branding, Public Relations, Reputation Management, Social Media, Twitter
• Five Ways to Boost Attendee Engagement at EventsPatrick Cava
  Events used to be about getting bodies in the door, then delivering a message to a captive audience and hoping it sticks. But today's busy professionals—attendees and event organizers alike—don't ...
  Community, Conferences, Customer Engagement, Customer Relationships, Mobile Marketing, Personalization, Social Media