Research Summaries

Topics » Articles » Research Summaries

• The Impact of Contests on Email Leads [Infographic]Ayaz Nanji
  Landing pages running $500 giveaway contests generate 700% more email subscribers than landing pages not running contests, according to a recent study by Incentivibe.
  Email, Email Marketing, Lead Generation, Research Summaries
• 62% of Shoppers Use a Mobile Device in Stores to Check PricesAyaz Nanji
  The majority of shoppers (62%) use a mobile device at a brand’s physical location to compare products and prices, according to a recent survey of global consumers conducted by SDL.
  Digital Marketing, E-Commerce, Mobile Marketing, Pricing, Research Summaries, Social Media
• Consumer Price Sensitivity and Deal Seeking Up in 2013Ayaz Nanji
  Nearly 3 in 4 shoppers (74%) are more sensitive to price in 2013 compared with 2012, according to a recent survey of US consumers by Parago.
  Customer Behavior, Pricing, Research Summaries
• Effectiveness of Social Media Cues in Ads [Infographic]Ayaz Nanji
  Digital ads and television ads are the most effective at driving interaction with a brand’s social platforms such as Facebook, Twitter and Instagram, according to a recent survey.
  Advertising, Digital Marketing, Facebook, Interactive Marketing, Research Summaries, Social Media, Survey Data
• Facebook, LinkedIn Are Top Social Platforms for MarketersAyaz Nanji
  If forced to only select only one social media platform to market on, 49% of marketers would pick Facebook, followed by 16% for LinkedIn, according to a recent survey by ...
  Digital Marketing, Facebook, LinkedIn, Podcasting, Research Summaries, Social Media, YouTube
• Instagram More Effective Than Pinterest for Top BrandsAyaz Nanji
  Some 67% of top brands are now using Instagram, reaching more than 100 million active monthly users on the network—a 500% increase in users since last year—according to a recent ...
  Customer Communications, Digital Marketing, Facebook, Instagram, Interactive Marketing, Pinterest, Research Summaries
• Social Media Delivers Highest-Quality Users in Ad CampaignsAyaz Nanji
  Social media delivered the highest-quality users in ad campaigns during the first quarter of 2013, performing 65% better than the industry overall and 33% better than the next best channel, ...
  Advertising, Research Summaries, Social Media
• How Small-Business Owners Are Using Mobile TechnologyAyaz Nanji
  Some 66% of small-business owners are using mobile devices and/or mobile solutions as part of their operations, according to a recent report.
  Digital Marketing, Mobile Marketing, Research Summaries, Small Business
• 50% of Moms Would Engage With Brands on Facebook If RewardedAyaz Nanji
  Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if ...
  Brand Loyalty, Customer Engagement, Customer Loyalty, Digital Marketing, Email Marketing, Facebook, Gamification, Interactive Marketing, Marketing Strategy, Research Summaries, Social Media
• 4 in 10 CMOs Feel Unprepared for Challenges Ahead [Infographic]Ayaz Nanji
  Nearly four in 10 chief marketing officerssay they do not have the right people, tools, and resources to meet their marketing objectives, according to a recent report.
  Chief Marketing Officer, Digital Marketing, Marketing Budgets, Marketing Challenges, Marketing Operations, Research Summaries
• Average Value of a Facebook Brand Fan Increases 28%Ayaz Nanji
  The average value of a brand fan on Facebook in key consumer categories increased to $174 in 2012, from $136 in 2010, according to a new report.
  B2C, Brand Loyalty, Customer Acquisition, Digital Marketing, Facebook, Interactive Marketing, Research Summaries, Retail Marketing, Social Media
• Email Open and Click-Through Rates: Benchmarks by VerticalAyaz Nanji
  Education, retail, and computer hardware/electronics are the best-performing verticals in email marketing, according to a new study that benchmarked open rates, click-through rates, and churn metrics across 14 industries.
  Customer Behavior, Email, Email Campaigns, Email Marketing, Newsletters, Relationship Marketing, Research Summaries
• 7 in 10 Adults Access Content From Newspaper Media Each WeekAyaz Nanji
  Most US adults—164 million (69%)—read newspaper media content in print or online in a typical week, or access it on mobile devices in a typical month, according to a recent ...
  Advertising, Content, Customer Behavior, Demographics, Mobile Marketing, New Media, Newspapers, Research Summaries
• Internet Ad Revenue Breaks Record, Mobile Achieves 111% YOY GrowthAyaz Nanji
  Internet advertising revenues in the United States totaled a record $10.31 billion in the fourth quarter of 2012, an increase of 12% from the third quarter of 2012 and up ...
  Advertising, Research Summaries, Retail Marketing
• Eye-Tracking Study: Native Ads Outperform Banner Ads [Infographic]Ayaz Nanji
  Consumers visually engage with native ads 52% more frequently than traditional banner ads and in an equivalent way to editorial content, according to a new study.
  Ad Copy, Advertising, Content, Customer Behavior, Eye Tracking, Research Summaries
• Pinterest Brand Engagement: Best Days and Times to PinAyaz Nanji
  Unlike Twitter and Facebook, where brands drive engagement with their content through official accounts and pages, 70% of brand engagement on Pinterest is generated by the community itself, according to ...
  Customer Engagement, Pinterest, Research Summaries, Retail Marketing, Social Media, Social Networking, Technology
• Moms More Likely to Use Social Media and Mobile, and to Shop OnlineAyaz Nanji
  Moms are 20% more likely than the general population to use social media, and 91% now use social media regularly—a 20% increase since 2010. Moms are also more likely to ...
  Demographics, E-Commerce, Google+, Instagram, Mobile Marketing, Pinterest, Research Summaries, Retail Marketing, Smartphones, Social Media, Social Networking, Twitter, YouTube
• One-Third of Americans Regularly Listen to Online RadioAyaz Nanji
  One in three Americans age 12 and older, or an estimated 86 million people, now listen to online radio on a weekly basis, and weekly audience size of traditional AM/FM ...
  Advertising, Customer Behavior, Demographics, Digital Theory, Marketing Strategy, Mobile Marketing, Research Summaries, Smartphones, Social Networking
• Broadcasters' Live Online Video Outpaces On-DemandAyaz Nanji
  People viewing online content from broadcast and entertainment TV networks watch live video 2.5 times longer than they do video-on-demand (VOD) content, according to a recent report released by Ooyala.
  Advertising, Content Marketing, Customer Behavior, Mobile Marketing, Research Summaries, Television, TV, Videos
• SMBs Embracing Mobile DevicesAyaz Nanji
  Four out of five leaders at small and midsize businesses (SMBs) say the use of mobile devices by employees has a positive effect on productivity. Only 2% say remote technology ...
  Consumer Electronics, Management, Mobile Marketing, Research Summaries, Small Business, SMBs, Technology