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• 10 Marketing Buzzwords to Stop Using Right NowVerónica Jarski
  After we published the first buzzwords slide show, 15 Marketing Buzzwords to Stop Using Now, we received illustration-worthy comments from readers. Who could resist doodling a sequel to the anti-buzzwords ...
  Content, Writing
• Three Gaffes to Avoid in Marketing Content and Public SpeakingErnest Nicastro
  The typical business communications mistakes I read and hear rarely reach the level of farce or slapstick. They're more missteps that detract from your message. Here are three of them ...
  Career Management, Conferences, Content, Content Marketing, Corporate Communications, Writing
• Seven Things Marketers Need to Know About iOS7Tobin Dalrymple
  Apple just unveiled iOS7—a radical transformation of the world's most popular smartphone and tablet operating system. Apple is preparing for a rapidly evolving mobile world, and so should marketers. Here's ...
  B2C, Content, Content Marketing, Customer Behavior, Customer Engagement, Local Marketing, Marketing Strategy, Mobile Marketing, Smartphones, Social Media, Web Browsers, Web Content
• What's New With the New Rules of Marketing and PR?Ann Handley
  If there's a bible for this new media world in which we do business, it's David Meerman Scott's The New Rules of Marketing and PR. A revised and updated edition ...
  Content, Content Marketing, Inbound Marketing, Marketing Strategy, Public Relations, Social Media
• How Much Bloggers Charge to Publish Sponsored ContentAyaz Nanji
  Fully two-thirds (67%) of bloggers say paid sponsored/branded content is their most profitable revenue generator, according to a recent report from Zig Marketing. Moreover, though 90% of bloggers say they ...
  Blogging, Blogging Strategy, Content, Content Marketing, Pricing, Research Summaries, Web Content
• A Guide to Marketing Genius: Content Marketing [Infographic]Verónica Jarski
  Some 91% of B2B marketers use content marketing, and 86% of B2C marketers do. And no wonder: Customers and clients, and potential customers and clients, respond more favorably to content ...
  Brand Management, Content, Content Marketing, Customer Behavior, Customer Relationships, Digital Marketing, Social Media
• Three Steps to a More Effective Converged Media StrategySam Decker
  The new world order of media and advertising demands that brands find new ways to drive consumer engagement. They must now look for ways to optimize paid, owned, and earned ...
  Advertising, Content, Digital Theory, Integrated Marketing, Marketing Strategy, Product Marketing, Social Media
• Why Asking Sales What They Want Is NOT Sales EnablementJennifer Robinson
  If you're a B2B marketer, you've likely felt the frustration of trying to give Sales the materials it needs. You even ask what they want and follow their direction to ...
  Collaboration, Content, Marketing Challenges, Print Collateral, Sales
• Tablet and Mobile Video Viewership Jumps 19%Ayaz Nanji
  Taken together, the total share of global online video viewership on tablet and mobile devices grew 19% in 1Q13, and now accounts for more than 10% of all online video ...
  Content, Customer Behavior, Mobile Marketing, Research Summaries
• On Pinterest, the Eyes Have It [Infographic]Verónica Jarski
  Are your company's Pinterest boards getting attention? If your company's images aren't being liked or repinned, you may be at a loss at what viewers really want when they go ...
  Content, Customer Behavior, Customer Engagement, Digital Marketing, Pinterest, Social Media
• Marketing Megatrends: Observations From Arianna Huffington at Vocus's Demand Success ConferenceKerry O'Shea Gorgone
  Demand Success conference keynote speaker Arianna Huffington gave attendees her take on marketing today, as well as on how the workplace needs to change to sustain the wellbeing of employees.
  Blog Comments, Blog Monitoring, Content, Content Marketing, Marketing Conferences, Marketing Inspiration, Marketing Strategy, Public Relations, Social Media, Women
• Dealing With Trolls, Jerks, and Other Online Bullies [Slideshow]Verónica Jarski
  Kerry O'Shea Gorgone recently talked to Andrea Weckerle, author of Civility in the Digital Age in a recent Marketing Smarts podcast. As I listened, I took sketchnotes, which I'm sharing ...
  Content
• Four Tips to Improve Your Video ContentRocky Walls
  Although online video might not be the easiest marketing technique to take on, more businesses are carving out time and resources to ensure it's on their list. Why? Because its ...
  Content, Content Marketing, Customer Engagement, Email, Videos
• Brand Reputation Management: Your Seven-Point Game PlanLorna Walkden
  Despite its current popularity, brand reputation management is not a new concept, but today it's about actively managing the references, conversations, and feedback that typically occur online. Here are seven ...
  Brand Management, Content, Customer Service, Public Relations, Referrals, Reputation Management, Search Engine Marketing, Social Media, Testimonials
• Is Your Content in Great Shape? Give It a WorkoutPawan Deshpande
  As summer approaches, some of us will hit the gym in hopes of being swimsuit-ready. The more we exercise, the easier it becomes. That's because we're building up our endurance ...
  Blogging, Content, Content Marketing, Inbound Marketing, Social Media, Web Content, White Papers, Writing
• Five Steps to Successful Experience-Driven CommerceLoni Stark
  Competing on price is not a sustainable strategy for most businesses. So, instead of asking "how low can I go?" ask "how high can I set the bar to deliver ...
  B2C, Community, Content, Customer Acquisition, Customer Experience, Customer Relationships, E-Commerce, Integrated Marketing, Mobile Marketing, Retail Marketing, Social Media, Social Networking
• Marketing Automation: The Need for a Behavior-Based ProgramEllen Valentine
  Now, more than ever, buyers have more control over the sales cycle. Marketers must therefore evolve with the buying cycle and find new ways to own the early part of ...
  Content, Customer Acquisition, Customer Behavior, Email, Marketing Automation, Personalization, Sales
• Make Content Marketing Authentic: The Case of Customer StoriesJay Pinkert
  Many see content marketing as just that—marketing. But smart marketers know that what they're delivering is a great story—so long as it's a true story, even if it's not perfect...
  Content, Content Marketing, Customer Acquisition, Customer Evangelists, Small Business, Testimonials
• Social Media’s Unique Asset: The Self-Selecting CustomerPhilip Paranicas
  Self-selecting customers are prospects and customers who have chosen to follow your social media initiatives. They selected to be part of your life. So, aside from Likes and views, what's ...
  Content
• Content Marketing Sweetens the Mix [Infographic]Verónica Jarski
  How popular has branded content marketing become this year? According to recent research, brands and agencies continue to increase their spending for branded content marketing. Check out the following infographic ...
  Ad Copy, Advertising, Brand Management, Branding, Content, Content Marketing, Web Content