Research Summaries

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• How Marketers Measure the Effectiveness of Sponsorship and Event InitiativesAyaz Nanji
  Some 23% of marketers say they are not very satisfied with their ability to measure the ROI of sponsorship and event marketing initiatives, and 15% percent say they are not ...
  Metrics, Research Summaries, ROI, Sponsorship, Survey Data, Tradeshows/Events
• B2B Buyers Prefer Short Content; Rely Heavily on Google SearchesAyaz Nanji
  Almost three quarters (72%) of buyers planning to purchase a B2B product begin their research with a Google search, according to a recent report by Pardot.
  B2B Marketing, Content, Content Marketing, Customer Behavior, Google, Research Summaries, Sales, Search Engine Marketing, Search Engines
• The Most Effective Tactics for Acquiring Facebook Fans and Twitter FollowersAyaz Nanji
  Digital marketers do not believe that the most commonly used tactics for acquiring Facebook fans and Twitter followers are very effective in delivering quality community and audience members, according to ...
  Customer Acquisition, Digital Marketing, Facebook, Interactive Marketing, Research Summaries, Social Media, Social Networking, Twitter
• Holiday Online Shopping Data: Eight Lucrative Dates Besides Cyber Monday and Black FridayAyaz Nanji
  Two periods in early and mid December are even more lucrative for online retailers than Cyber Monday and Black Friday, and less competitive for consumers' attention, according to a recent ...
  Customer Behavior, Customer Insight, Data, Digital Marketing, E-Commerce, Interactive Marketing, Research Summaries
• How Shoppers Use Mobile Phones in StoresAyaz Nanji
  Just under one-third (30%) of US shoppers and 40% of UK shoppers use their smartphones when shopping in brick-and-mortar stores, according to recent study by Usablenet.
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Survey Data, Surveys
• Native Advertising Trends: Brands See Value, Publishers Like Sponsored PostsAyaz Nanji
  The majority (62%) of digital content publishers now offer native advertising opportunities, such as sponsored blog posts, and 41% of brands have already run native advertising campaigns, according to a ...
  Advertising, Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Direct Marketing, Interactive Marketing, Research Summaries, Survey Data, Surveys
• The Most Effective Tactics for Acquiring Email SubscribersAyaz Nanji
  Some of the most popular tactics for acquiring email subscribers aren't viewed by marketers as especially effective, but they are widely used because they are easy to implement, according to ...
  Customer Acquisition, Digital Marketing, Email, Email Lists, Email Marketing, Interactive Marketing, Lead Generation, Research Summaries, Survey Data, Surveys
• 75% of American Children Under 8 Have Access to a Smartphone or TabletAyaz Nanji
  Three-quarters of US children 8 and under now have access to some type of "smart" mobile device at home (such as a smartphone or tablet), a jump from 52% just ...
  Demographics, Mobile Marketing, Research Summaries, Survey Data, Surveys
• Holiday Season 2013: How and When Consumers Plan to Shop [Infographic]Ayaz Nanji
  One in seven shoppers (14.3%) have already started buying presents for the holidays, and another 11.8% plan to start before Thanksgiving, according to a recent report by Burst Media.
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Survey Data, Surveys
• Social Media Strategies: How Top Brands Staff, Budget, and MeasureAyaz Nanji
  Marketers at large brands are increasingly devoting a significant number of staff positions to social media: 46.5% of companies with revenues of more than $1 billion now have 50 or ...
  Direct Marketing, Interactive Marketing, Marketing Strategy, Metrics, Research Summaries, Social Media, Social Networking
• State of the Sales Rep: 33% Can't Find Materials, 20% Prep in the Shower [Infographic]Ayaz Nanji
  One-third of sales representatives are "often" or "always (on a daily basis)" frustrated by their inability to quickly locate sales materials, according to a recent survey by Brainshark.
  Lead Generation, Lead Nurturing, Research Summaries, Sales, Sales and Advertising
• Video in Marketing Emails: Trends and Benchmarks [Infographic]Ayaz Nanji
  Only a quarter of marketers include videos in their email campaigns, though that proportion is likely to change in the near future, according to a recent study by Email Monks.
  Content, Content Marketing, Content Strategy, Digital Marketing, Email, Email Marketing, Interactive Marketing, Research Summaries, Videos
• Which States Have Had the Biggest Increases in Small Biz Activity Since 2008?Ayaz Nanji
  The states hardest hit by the US housing bubble—Arizona, Nevada, Florida, and California—have registered the biggest rebound in small business marketing and sales activity since 2008, according to a recent ...
  Demographics, Research Summaries, Small Business, SMBs
• Facebook Top Social Login Choice on Websites, Google GainingAyaz Nanji
  Among social login options for websites requiring registration/login, Facebook is the top choice with US consumers, according to a recent report by Janrain.
  Facebook, Google, Google+, LinkedIn, Research Summaries, Social Media, Social Networking, Websites
• What Are the 'Simplest' Brands in the World?Ayaz Nanji
  Global consumers rank European-based discount supermarket retailer ALDI as the "simplest" brand in the world—meaning its products and pricing are seen as straightforward and it is viewed as very trustworthy/easy ...
  Brand Equity, Brand Management, Brand Positioning, Branding, Research Summaries, Survey Data, Surveys
• Most Global Marketers Lack Multilingual Content StrategyAyaz Nanji
  More than half (60%) of companies that market globally have no overarching multilingual content marketing strategy, accord to a recent report by Cloudwords.
  Content, Content Strategy, Marketing Strategy, Research Summaries, Web Content, Web Copy
• What Works When Selling to Marketers [Infographic]Ayaz Nanji
  Marketers are 25% more receptive to lead generation efforts than most professionals, according to a recent report by LeadJen.
  Customer Behavior, Lead Generation, Research Summaries, Sales, Sales and Advertising
• AOL Served More Video Ads Than Google in SeptemberAyaz Nanji
  AOL, following its acquisition of Adap.tv, served more than 3.7 billion ads in September. Google Sites came in second with 3.2 billion ads, followed by the BrightRoll Platform with 2.8 ...
  Advertising, Digital Marketing, Google, Research Summaries, Sales and Advertising, Videos, YouTube
• Agencies Intrigued, and Confused, by Video Ads on Social NetworksAyaz Nanji
  Nearly one-third (32%) of agency executives think they are already advertising on Facebook with video ads, something not yet possible on the platform, according to a recent report by Mixpo.
  Advertising, Direct Marketing, Interactive Marketing, Research Summaries, Social Media, Social Networking, Survey Data, Surveys, Videos, Vine, YouTube
• The Best Days and Times for Promotional Email ConversionsAyaz Nanji
  Most promotional email recipients (65%) engage with email in the afternoons and evenings, yet marketers tend to send emails first thing in the morning, according to a recent report by ...
  Digital Marketing, E-Commerce, Email, Email Campaigns, Email Marketing, Interactive Marketing, Research Summaries