Research Summaries

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• Tablet and Mobile Video Viewership Jumps 19%Ayaz Nanji
  Taken together, the total share of global online video viewership on tablet and mobile devices grew 19% in 1Q13, and now accounts for more than 10% of all online video ...
  Content, Customer Behavior, Mobile Marketing, Research Summaries
• The 2013 Hiring Outlook for Creative Marketing TalentAyaz Nanji
  Most marketing departments and advertising agencies plan to maintain current full-time creative staff levels in the second half of 2013, according to a recent report by The Creative Group.
  Career Management, Job Search, Marketing Budgets, Marketing Operations, Research Summaries, Survey Data
• How Social Tools Are Used in the Workplace [Infographic]Ayaz Nanji
  Some 46% of global information workers say using social tools has increased their productivity, while 9% say such tools have reduced productivity, according to a recent report by Ipsos Public ...
  Email, Research Summaries, Social Business, Social Media, Social Networking, Survey Data, Surveys
• On Twitter, Vine Engagement Rate Catching Up to YouTube'sAyaz Nanji
  In the six months since video app Vine was introduced, it has almost caught up to YouTube videos—in terms of engagement on Twitter—according to a recent report by SocialBakers.
  Research Summaries, Social Media, Twitter, Vine, YouTube
• Web Traffic From Mobile Devices Up 78% Year Over YearAyaz Nanji
  Nearly one-fourth (24%) of total website traffic came from mobile devices in the first quarter of 2013—up 78% from the same time in 2012 and 109% since 2011, according to ...
  Mobile Marketing, Research Summaries, Smartphones, Web Analytics
• How Running a Small Business Has Changed [Infographic]Ayaz Nanji
  Some 59% of decision-makers at small businesses say it’s harder to run a business today than it was five years ago, and more than half cite the economy as a ...
  Research Summaries, Small Business, Survey Data, Surveys
• B2B Suppliers Unprepared for Generation Y Buyer PreferencesAyaz Nanji
  B2B buyers under the age of 35 are 131% more likely to make corporate purchases online than those over 35, but suppliers’ websites aren’t fully capable of handling their evolving ...
  B2B Marketing, Customer Behavior, Digital Marketing, Research Summaries, Sales, Websites
• Days and Times With Highest Online Ad Click-Through RatesAyaz Nanji
  Online advertisement click-through rates (CTRs) are highest on Fridays, and the peak time for clicks occurs between 11 AM and 2 PM every day, according to a recent report from ...
  Advertising, Customer Behavior, Data, Digital Marketing, Research Summaries
• Consumers Prefer Brands Associated With Good CausesAyaz Nanji
  If offered comparable price and quality, 91% of consumers worldwide would switch brands to one associated with a good cause, according to a recent study by Cone Communications and Echo.
  Customer Behavior, Research Summaries, Social Media, Surveys
• How iPhone and Android Ownership Varies by DemographicAyaz Nanji
  Cellphone owners across a broad range of educational and income levels have similar levels of Android adoption, but those from the upper end of the income and education spectrum are ...
  Demographics, Mobile Marketing, Research Summaries, Surveys
• Marketers Undervalue Email, Overvalue PersonalizationAyaz Nanji
  Gaps exist in digital marketers’ perceptions of how consumers want to engage with brands, what influences their purchase decisions, and how they view privacy, according to a recent report ...
  Customer Behavior, Digital Marketing, Email, Email Marketing, Personalization, Research Summaries
• Should Senior Marketers Be the 'Voice of the Customer'?Ayaz Nanji
  Nearly one-quarter of chief marketing officers want a chief customer officer to take primary responsibility for understanding and interacting with the customer, whereas another quarter see the responsibility as their ...
  Customer-Centric, Customer Insight, Customer Relationships, Marketing Challenges, Marketing Strategy, Research Summaries
• Email Volume and Open Rates Up: Benchmark ReportAyaz Nanji
  Email volume increased 11.6% in the first quarter of 2013 compared with the first quarter of 2012, and unique open rates increased 9.7%, according to a recent benchmark report by ...
  Benchmarking, Digital Marketing, Email, Email Campaigns, Email Marketing, Research Summaries
• Online Shoppers Want More Delivery and Return OptionsAyaz Nanji
  More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences, but satisfaction drops below 50% when shoppers are asked about flexibility to choose delivery dates ...
  Customer Behavior, E-Commerce, Mail Order, Research Summaries
• Marketing Students Say Facebook Is Most Important Social ToolAyaz Nanji
  Some 77% of European marketing students say Facebook is the most important social media tool a brand can use to communicate to their generation, according to a recent survey.
  Advertising, Career Management, Content Marketing, Facebook, Interactive Marketing, Millennials, Research Summaries, Social Media
• What Women Want: Good News, Phone Calls, and SleepAyaz Nanji
  On social media, women are happy to see family pictures and hear good news but are much less interested in emotional status updates and location check-ins, according to a recent ...
  Customer Behavior, Demographics, Research Summaries, Social Media, Women
• How B2B Content Impacts Buying Decisions [Infographic]Ayaz Nanji
  Some 87% of B2B buyers say online content has a major or moderate impact on vendor preference and selection, according to a recent report by the CMO Council.
  Content, Content Marketing, Digital Marketing, Research Summaries, Writing Whitepapers
• Social Media Lags Search, Email in E-commerce ConversionsAyaz Nanji
  Social media is lagging as a traffic source to e-commerce websites and as a driver of online purchases, despite increased brand investment, according to a recent report.
  Benchmarking, E-Commerce, Lead Generation, Pinterest, Research Summaries, Social Media
• How Senior Marketers Are Using TwitterAyaz Nanji
  Links to mainstream media sites are the most commonly shared type of content by senior marketers on Twitter, according to a recent study by Leadtail.
  Research Summaries, Social Media, Twitter
• Companies Unaware of Slow Sales Response Times to Online LeadsAyaz Nanji
  Companies have very optimistic views as to how fast they deal with Web leads—with nearly 25% saying that they respond by phone to online leads within five minutes. However, in ...
  Customer Acquisition, Research Summaries, Sales, Sales and Advertising