Research Summaries

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• How Companies Use Twitter: Big Brands vs. Small BrandsAyaz Nanji
  Big brands tweet more often, share more links, and use more hashtags than smaller, publicly traded companies, according to a recent report by Simply Measured.
  Digital Marketing, Interactive Marketing, Research Summaries, Social Media, Social Networking, Twitter
• Eye-Tracking Study: How to Beat Display Ad BlindnessAyaz Nanji
  Advertisers looking to boost the effectiveness of their digital display ads should be focusing on in-content units, nontraditional placements, contextually relevant creative, and above-the-fold locations, according to recent data from ...
  Advertising, Customer Behavior, Digital Marketing, Eye Tracking, Interactive Marketing, Research Summaries
• The 10 Most Shared Super Bowl Ads of All TimeAyaz Nanji
  The number of times Super Bowl ads are shared on Twitter, Facebook, and blogs has grown by 30x in the last three years, according to a recent report by Unruly ...
  Advertising, Research Summaries, Social Media, Social Networking, Television, TV
• How Effective Are Marketing Agency Blogs?Ayaz Nanji
  Just over three-quarters of agencies (76%) have an external facing company blog, and 58% expect their blogging activity to increase in 2014.
  Blogging, Blogging Strategy, Content, Content Strategy, Marketing Strategy, Research Summaries
• How B2B IT Buyers Use Social NetworksAyaz Nanji
  The majority (57%) of B2B information technology buyers are using social networks as part their purchase decision process, according to a recent report from IDG Connect.
  B2B Marketing, Content Marketing, Customer Behavior, Research Summaries, Sales, Sales and Advertising, Social Media, Social Networking
• Marketing Report Card: Professionals Rate Their TeamsAyaz Nanji
  Business professionals say their marketing teams are strong in core areas, such as customer service and strategy, but weak in other areas, such as content marketing and lead generation, according ...
  Marketing Budgets, Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data
• 2014 Content Marketing Trends and TacticsAyaz Nanji
  Most marketers (71%) plan to increase their content marketing budgets in 2014, according to a recent report from Curata.
  Benchmarking, Content, Content Marketing, Digital Marketing, Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data
• How Tech Tastes Have Changed Since 2005Ayaz Nanji
  Fewer Americans today have desktop computers, VCRs, and basic cellphones compared with 2005, and more now own MP3 players, smartphones, and laptops, according to recent report by Gallup.
  Customer Behavior, Research Summaries, Survey Data, Technology
• Americans Watched Record Number of Online Videos in DecemberAyaz Nanji
  Americans watched 52.4 billion online content videos in December, exceeding the 50 billion monthly views mark for the first time, according to recent Video Metrix data from comScore.
  Advertising, Content, Google, Research Summaries, Videos, YouTube
• B2B Buyer Behavior: When Web Leads ConvertAyaz Nanji
  Conversion rates for B2B online leads are highest at the beginning of the year, in part because companies are renewing budgets and new funds are available, according to a recent ...
  B2B Marketing, Customer Behavior, Research Summaries, Sales, Sales and Advertising
• How to Get More RetweetsAyaz Nanji
  Want to get more retweets? Try tweeting on off hours/days, including images, being polite, spelling out the word "retweet," and using lots of exclamation marks.
  Digital Marketing, Research Summaries, Social Media, Social Networking, Twitter
• Holiday Email Trends: Mobile Opens Surge on Christmas, Cyber Monday DeliversAyaz Nanji
  Mobile finally claimed the No. 1 spot this holiday season among devices used by consumers to open and read emails, with just over half of all email opens occurring on ...
  Digital Marketing, Email, Email Marketing, Research Summaries
• Global Mobile Consumers Prefer Samsung to AppleAyaz Nanji
  Handsets made by Apple are not the mobile devices most sought after by consumers in four key global markets, according to a recent report by Upstream and YouGov.
  Customer Behavior, Mobile Marketing, Research Summaries, Survey Data
• Facebook News Feed and Mobile Ads Outperform Prior UnitsAyaz Nanji
  Since Facebook launched News Feed ads in late 2012, the units have been widely adopted by brands and have consistently outperformed the platform's original right-hand side ads, according to a ...
  Advertising, Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking
• The Top Digital Priorities for Marketers in 2014Ayaz Nanji
  Increasing conversion rates is a top digital priority for 47% of marketers in 2014, according to a recent report by ExactTarget.
  Digital Marketing, Email, Interactive Marketing, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data
• Social Network Data: Growth Trends, Engagement Levels, and Demographic ProfilesAyaz Nanji
  Facebook remains the dominant social network in the United States, but more and more users are diversifying to multiple platforms, according to a recent report from the Pew Internet and ...
  Demographics, Digital Marketing, Facebook, Instagram, LinkedIn, Pinterest, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• What Marketers Say About Content CurationAyaz Nanji
  Most marketers (57%) say they should share 10 or more pieces of content per day to properly engage with their customers, according to a recent report by Trapit.
  Content, Content Marketing, Content Strategy, Digital Marketing, Marketing Strategy, Research Summaries, Survey Data
• User Age Profiles of the Top Social NetworksAyaz Nanji
  The social platform with the youngest global user base is Tumblr, followed by Instagram and Pinterest, according to a recent report by GlobalWebIndex.
  Demographics, Facebook, Google+, Instagram, Pinterest, Research Summaries, Social Media, Social Networking, Survey Data
• SMBs' 2014 Marketing PrioritiesAyaz Nanji
  More than a quarter (28%) of small and medium-sized businesses say increasing their online presence (further developing websites/online stores) is their top marketing priority for 2014, according to a recent ...
  Marketing Strategy, Mobile Marketing, Research Summaries, Small Business, SMBs, Survey Data
• How Google's Ad Rank Changes Have Affected Ad PerformanceAyaz Nanji
  Search ads with "extensions" have generally benefited from Google's recent Ad Rank update, though overall paid search ad performance has declined, according to a recent analysis by The Search Agency.
  Digital Marketing, Google, Interactive Marketing, Research Summaries, Search Engine Marketing, Search Engines