Research Summaries

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• Facebook Has Most Potential for Businesses: Marketing and Ad ExecsAyaz Nanji
  Marketing and advertising executives say Facebook has the greatest potential for businesses among social media sites, according to a recent report by The Creative Group.
  Facebook, Google+, Instagram, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• CMOs Bullish on US Economy, Struggling With Social MeasurementAyaz Nanji
  Marketing executives' confidence in the economy of the United States is at a five-year high, according to recent data from the CMO Survey.
  Marketing Budgets, Marketing Challenges, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data
• How Buyers Evaluate Professional Services ProvidersAyaz Nanji
  Asked how they "check out" potential professional services providers (such as an accounting, marketing, legal, consulting, or tech firm), 81% of buyers say they head to the seller's website to ...
  B2B Marketing, Customer Behavior, Lead Nurturing, Research Summaries, Sales, Survey Data
• Tablet Usage by Time of DayAyaz Nanji
  North Americans use their tablets most in the late evening and least in the early hours of the morning, according to a recent report from Chitika.
  Customer Behavior, Digital Marketing, Interactive Marketing, Mobile Marketing, Research Summaries
• What Marketers Look for in Automation SoftwareAyaz Nanji
  The most commonly cited reason for evaluating marketing automation software is to improve lead management, with 40% buyers citing it as their company's primary motivation, according to a recent report ...
  Email, High-Tech Marketing, Marketing Automation, Marketing Strategy, Research Summaries, Survey Data, Technology
• How Often Are Marketers Creating Content?Ayaz Nanji
  Less than half of content marketers (42%) produce one or more content assets (not including blog posts) per week, according to a recent report from LookBookHQ and Oracle Eloqua.
  Blogging, Blogging Strategy, Content, Content Marketing, Research Summaries, Survey Data
• 4Q13 Email Trends and BenchmarksAyaz Nanji
  Email volume grew in 4Q13, but open and click rates declined, according to a recent report from Yesmail Interactive.
  Benchmarking, Digital Marketing, Email, Email Marketing, Interactive Marketing, Research Summaries
• What Info Do Consumers Value Most on Local Business Websites?Ayaz Nanji
  Consumers most value the "four Ps"—product, price, place, and phone number—on local business websites, according to a recent report from BrightLocal.
  Digital Marketing, Interactive Marketing, Local Marketing, Research Summaries, Survey Data, Website Design, Websites
• How Effective Are Super Bowl Ads?Ayaz Nanji
  The average Super Bowl XLVIII television commercial increased the likelihood that a viewer would purchase that brand's products or services 6.6%, according to a recent report from BrandAds.
  Advertising, Research Summaries, Survey Data, TV
• CMOs Are Struggling to Master Omni-Channel MarketingAyaz Nanji
  Some 85% of CMOs say their efforts at implementing an omni-channel marketing strategy are being thwarted by a lack of access to data and inadequate tools/technology, according to a recent ...
  Big Data, Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data
• Digital Marketing Trends: More Money Going to Proven ChannelsAyaz Nanji
  Marketers are planning to primarily increase spend on proven channels in 2014, with a smaller share going to unproven tactics, according to a recent report from Conversant.
  Digital Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Survey Data
• Email Marketing Tactics: What Worked (and What Didn't) in 2013Ayaz Nanji
  Personalized promotional emails sent during 2013 had 29% higher unique open rates and 41% higher unique click rates than non-personalized mailings, according to a recent report from Experian Marketing Services.
  Digital Marketing, Email, Email Marketing, Experian Hitwise Data, Research Summaries
• How (and Why) Millennials Interact With Brands on Social NetworksAyaz Nanji
  For online interaction with companies or brands, Facebook is the most popular platform among Millennials, followed by Twitter and Pinterest, according to recent research from the Center for Marketing Research ...
  Demographics, Direct Marketing, Facebook, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• Teens Remain Very Active on FacebookAyaz Nanji
  Despite reports over the past year that teens have fallen out of love with Facebook, the demographic remains highly active on the social network, according to a recent report from ...
  Content, Demographics, Facebook, Research Summaries, Social Media, Social Networking
• Marketers and Big Data: Barriers, Budgets, and OpportunitiesAyaz Nanji
  Half of marketers are enthusiastic about the role of Big Data in marketing, and 31% are cautiously optimistic, according to a recent report from Infogroup Targeting Solutions.
  Big Data, Marketing Analytics, Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data
• Which Devices Are B2C Marketing Emails Opened On?Ayaz Nanji
  Nearly two-thirds (65%) of B2C marketing emails were opened on either a smartphone or a tablet in 4Q13, up from 61% in 3Q13, according to recent data from Movable Ink.
  B2C, Digital Marketing, Email, Email Marketing, Interactive Marketing, Mobile Marketing, Research Summaries
• The Future of Online Video MarketingAyaz Nanji
  Advertisers, agencies, and media companies differ on the benefits of online video and exactly how the medium will evolve over the next few years, according to a recent report from ...
  Advertising, Content, Research Summaries, Survey Data
• Remote Working on the RiseAyaz Nanji
  Although some companies, such as Yahoo, have sought to curtail telecommuting in recent years, a growing number of creative professionals are working outside the office, according to a recent report ...
  Management, Research Summaries, Survey Data
• Paid Search Trends: CPCs Rise, Bing's Market Share Falls in Q4Ayaz Nanji
  The average cost per click (CPC) for paid search ads rose across all search engines in the fourth quarter of 2013, according to a recent report from The Search Agency.
  Digital Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines
• 2014 Marketing Agency OutlookAyaz Nanji
  Most marketing agencies (69%) expect business opportunities to increase in 2014, according to a recent report by RSW/US.
  Digital Marketing, Marketing Challenges, Marketing Planning, Marketing Strategy, Research Summaries