Research Summaries

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• Are Online Product Prices Lower Than In-Store Prices?Ayaz Nanji
  Most consumer products (69%) have the same price online and offline, according to a recent report from Anthem Marketing Solutions.
  Pricing, Research Summaries, Retail Marketing
• The Top-Rated Marketing Automation ProductsAyaz Nanji
  What are the top-rated marketing automation products for small businesses, mid-market companies, and large enterprises?
  Email Marketing, Integrated Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Marketing Strategy, Research Summaries, Small Business, Technology
• 34% of Marketers Did Not Have a Documented Plan Last YearAyaz Nanji
  Just over one-third of marketers did not have a documented marketing plan last year, according to a recent report from Marketo.
  Email, Email Marketing, Marketing Automation, Marketing Planning, Marketing Plans, Marketing Strategy, Research Summaries, Survey Data
• 1Q14 Paid Search Trends: Bing's Growth Outpaces Google'sAyaz Nanji
  Paid search spend on Bing grew at a far faster rate than on Google in the first quarter of 2014, allowing Bing to creep up slightly on overall spend share, ...
  Digital Marketing, Google, Research Summaries, Search Engine Marketing, Search Engines
• Photo Posts Spark the Most Engagement on FacebookAyaz Nanji
  Brands' Facebook posts that include photos on average garner the highest number of interactions of any post type, according to a recent report from Socialbakers.
  Digital Marketing, Facebook, Research Summaries, Social Media, Social Networking
• Retail: Digital Marketing Trends and ChallengesAyaz Nanji
  On average, 38% of retail marketing budgets are now devoted to digital channels, according to a recent report from Conversant.
  Digital Marketing, Interactive Marketing, Research Summaries, Retail Marketing, Survey Data
• 27% of SMBs Unaware of Marketing Tax DeductionAyaz Nanji
  More than a quarter of US small business owners are not aware that the IRS allows them to deduct certain marketing expenses from their taxes, according to a recent report ...
  Marketing Budgets, Research Summaries, SMBs, Survey Data
• The State of SEO in 2014Ayaz Nanji
  Most search engine-optimization (SEO) practitioners (71%) say understanding the link between social sharing and search rankings is more important in 2014 than it was last year, according to a recent ...
  Google, Research Summaries, Search Engine Marketing, Search Engines, SEO, Survey Data
• How Older Americans Are Using the Internet and Mobile DevicesAyaz Nanji
  Some 59% of Americans age 65 or older report they now go online, a six percentage point increase from 2012, according to a recent report from the Pew Internet and ...
  Customer Behavior, Demographics, Research Summaries, Survey Data, Technology
• Small Businesses Focused on Existing Customers in 2014Ayaz Nanji
  Most small businesses (62%) plan to spend the majority of their 2014 annual marketing budget on retaining existing customers rather than trying to acquire new ones, according to a recent report ...
  Customer Retention, Marketing Strategy, Research Summaries, SMBs, Survey Data
• What Managers Look for in Content Marketing HiresAyaz Nanji
  Most managers (94.5%) say writing and editing skills are one of the main qualities they look for in content marketing hires, according to a recent report from Kapost.
  Career Management, Content Marketing, Research Summaries, Survey Data
• Which Social Networks Deliver the Most Engaged Users?Ayaz Nanji
  YouTube, Google+, and LinkedIn drive the most engaged social referrals to websites, according to a recent report from Shareaholic.
  Customer Behavior, Digital Marketing, Facebook, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter, YouTube
• Digital Advertising Benchmarks: Performance Metrics by FormatAyaz Nanji
  Bigger is indeed sometimes better in digital advertising, according to a recent benchmarks report from PointRoll.
  Advertising, Benchmarking, Digital Marketing, Research Summaries, Sales and Advertising
• The State of Woman-Owned Small Businesses [Infographic]Ayaz Nanji
  Nine out of 10 women small business owners are optimistic about their company's economic outlook this year, up 8 percentage points from 2013, according to a recent report from the ...
  Research Summaries, SMBs, Survey Data, Women
• Mobile Sites of Most Top Web-Only Retailers Are Slow to LoadAyaz Nanji
  The most popular Web-only retailer sites take an average of 2.99 seconds to load on mobile devices, two seconds longer than Google's recommended load time, according to a recent report ...
  Mobile Marketing, Research Summaries, Retail Marketing, Website Design, Websites
• The 25 Most Powerful Corporate BrandsAyaz Nanji
  The Coca-Cola Company is the most "powerful" global corporate brand, according to a recent report from CoreBrand.
  Brand Awareness, Brand Equity, Brand Management, Branding, Research Summaries, Survey Data
• Which Type of Online Content Most Influences Consumers?Ayaz Nanji
  Expert reviews are the most powerful digital content type for influencing consumers' purchasing decisions, according to a recent Nielsen report commissioned by inPowered.
  Content, Content Marketing, Customer Behavior, Digital Marketing, Research Summaries, Sales, Sales and Advertising, Survey Data
• How B2B Buyers Consume Vendor ContentAyaz Nanji
  Nearly all B2B organizations (94%) tend to curate and circulate relevant vendor-related content internally before purchasing products and services, according to a recent report from The CMO Council and NetLine.
  B2B Marketing, Content, Content Marketing, Content Strategy, Customer Behavior, Research Summaries, Sales, Sales and Advertising, Survey Data, Web Content
• Most Marketing and Advertising Executives Work Some WeekendsAyaz Nanji
  Most marketing and advertising executives (62%) bring work home at least one weekend a month, according to a recent report from The Creative Group.
  Management, Research Summaries, Survey Data, Time Management
• Consumers Wary of In-Store Mobile Tracking by Retailers [Infographic]Ayaz Nanji
  Over three-quarters of consumers (77%) do not want to be tracked in retail stores via their cellphones without explicit consent, according to a recent report from OpinionLab.
  Customer Behavior, Mobile Marketing, Research Summaries, Retail Marketing, Survey Data