Research Summaries

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• 2013 B2B Content Marketing Benchmarks, Budgets, and Trends
  B2B marketers are spending more, using more tactics, and distributing their content on more social networks than they have in years past, according to the latest findings of a study ...
  B2B Marketing, Blogging, Content, Content Marketing, Customer Acquisition, Digital Theory, Facebook, Google+, Hiring Outside Resources, Inbound Marketing, Lead Generation, LinkedIn, Marketing Strategy, Research Summaries, Twitter, Videos, Writing
• Content Plays Critical Role Throughout Tech-Buying CycleLenna Garibian
  When making a major technology or security solution purchase, information technology decision-makers (ITDMs) download an average of nine content assets throughout the buying cycle, according to a report by IDG.
  B2B Marketing, Content Marketing, Email, Facebook, Google, LinkedIn, Mobile Marketing, Research Summaries, Services Marketing, Social Networking, Technology, Twitter, White Papers
• Tablets Driving Newspaper, Magazine Readership
  Nearly two in five US tablet owners read newspapers or magazines via their device in the three-month period ended August 2012, and among them one in ten read such publications ...
  Customer Behavior, Mobile Marketing, Research Summaries
• Tweets Influence Traffic to Political Donation Sites
  The first debate of the 2012 Presidential race between President Barack Obama and Governor Mitt Romney sparked some 10.3 million tweets on the evening of October 3 and became the ...
  Customer Behavior, Research Summaries, Twitter
• Social Marketing: Key Trends and Tools for B2Bs and B2Cs
  More than three-quarters (76%) of marketers say their brands are conducting social media marketing, and an additional 16% plan to begin doing so by the end of 2012, making for ...
  Advertising, B2B Marketing, Facebook, LinkedIn, Research Summaries, ROI, Social Networking, Twitter, YouTube
• 1 in 4 Google Search Queries Is Local
  About one-quarter (24.24%) of all search queries conducted via Google are for local goods and services, according to a study by Chitika Insights. However, Bing and Yahoo users are more ...
  Customer Behavior, Local Marketing, Mobile Marketing, Research Summaries, Search Engine Marketing, Search Engines
• Interactive Display Media Forecast: $28B by 2017
  Online display ad spending in the US is forecast to grow at a compound annual growth rate (CAGR) of 17% over the next five years, from an estimated $12.8 billion ...
  Advertising, Interactive Marketing, New Media, Research Summaries, Videos
• Dissecting Social Media Buzz on Controversial Topics
  Not all social media conversations, particular those related to controversial health topics, are legitimate or authentic, according to a study by KDPaine & Partners that explores the nature of viral ...
  Blog Comments, Blogging, Facebook, Research Summaries, Social Media, Twitter, User-Generated Content, Word-of-Mouth, YouTube
• Tech Marketing Budgets Under Pressure
  Tech companies are increasing their marketing budgets a paltry 1.7% in 2012, roughly one-half the 3.5% bump they reported in 2011, according to the "2012 CMO Tech Marketing Benchmark Study" ...
  Advertising, B2B Marketing, Email Marketing, Marketing Automation, Marketing Budgets, Marketing Strategy, Research Summaries, Social Media, Websites
• Photo-Sharing on Pinterest, Instagram, and Tumblr
  Nearly one-half (46%) of online adults post original photos and videos they themselves have created, and 41% curate photos and videos they find elsewhere on the Internet and post them ...
  Facebook, Instagram, Mobile Marketing, Pinterest, Research Summaries, Social Networking, User-Generated Content, Videos
• Most Valuable Global Brands: Coca-Cola, Apple, and IBM
  Coca-Cola, Apple, and IBM became the three most valuable brands in 2012, according to Interbrand's 13th annual Best Global Brands report. Coca-Cola retained its No. 1 position from the 2011 ...
  Brand Equity, Brand Management, Customer Satisfaction, Online Marketing, Research Summaries
• Instagram Surpasses Twitter in Daily Mobile Traffic
  Instagram, the popular photo-sharing platform, attracted an average of 7.3 million daily users in the US via mobile device in August 2012, surpassing the 6.9 million who visited Twitter via ...
  Instagram, Mobile Marketing, Research Summaries, Social Media, Social Networking, Twitter
• B2Bs Lack Collaborative Processes for Content Creation
  Two-thirds of B2B companies struggle to achieve a truly collaborative process for message development, according to a report from Corporate Visions: 33% of B2B sales and marketing professionals say their ...
  B2B Marketing, Content, Research Summaries, Sales
• Social Sharing Best-Practices for B2Bs and B2Cs
  As might be expected, the best day and time of day to share content via social media depends on your target audience (business or consumer) and the specific social platform ...
  B2B Marketing, Content, Customer Behavior, Facebook, LinkedIn, Research Summaries, Social Media, Social Networking, Twitter
• B2B Content Marketing: Trends and Benchmarks for 2012
  Content marketing is gaining in popularity: 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months, up from the 71% who ...
  B2B Marketing, Blogging, Brand Awareness, Case Studies, Content Marketing, Copywriting, E-Books, Lead Generation, LinkedIn, Research Summaries, Twitter, User-Generated Content, Writing, Writing Whitepapers
• Forrester Profiles Smartphone and Tablet App Users
  Mobile app users are an attractive audience for marketers, skewing younger and more affluent than other online adults in the US, according to research from Forrester.
  Customer Behavior, Mobile Marketing, Research Summaries
• Why Facebook Users 'Like' (and 'Unlike') Brands
  Nearly nine in ten Facebook users (87%) say they "like" brands on Facebook, and among them fully one-half (50%) say a brand's Facebook page is more useful than its website, ...
  Brand Management, Customer Behavior, Customer Relationships, Facebook, Research Summaries, Social Networking
• Shopping via Mobile: Spending Patterns, Demographic Profiles, and More
  Men are more likely than women to make purchases using their smartphone (45% vs. 34%), and they're even more more likely to buy certain types of products via mobile device, ...
  Consumer Electronics, Customer Behavior, Mobile Marketing, Research Summaries
• Digital, Direct Marketing Jobs Outlook Weakens in 4Q12
  The job prospects of direct and digital marketers have weakened for the fourth quarter of 2012, according to Bernhart Associates' Quarterly Employment Report: 46% of employers plan to add marketing ...
  Career Management, Research Summaries
• Key Online Tactics of High-Growth Professional Services Firms
  High-growth professional services firms tend to place more emphasis on blogging, SEO, and social networking—and they generate a higher proportion of their business leads via online sources—than do their peers, ...
  Blogging, Lead Generation, Online Marketing, Research Summaries, SEO, Social Media, Social Networking