Research Summaries

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• Inc. 500: LinkedIn Replaces Facebook as Top Social ToolLenna Garibian
  LinkedIn is now the most popular social media tool among the nation's fastest-growing private companies, surpassing Facebook: More than 8 in 10 companies listed on the 2012 Inc. 500 use ...
  Blogging, Facebook, Instagram, LinkedIn, Marketing Analytics, Marketing Strategy, Metrics, Pinterest, Research Summaries, Twitter, YouTube
• Five Websites Capturing 20% of all Search Result ClicksLenna Garibian
  Led by Facebook, five websites captured 20% of all search clicks from US search engines (Google, Bing, etc.) in the fourth quarter of 2012, and some 500 websites captured nearly ...
  Facebook, PPC Campaigns, Research Summaries, Search Engine Marketing, Search Engines
• Instagram and Top Brands: Engagement Up as Audiences GrowLenna Garibian
  Among the Interbrand Top 100 brands, nearly 6 in 10 (59%) now use Instagram, up 9% from the 54% that did so in November 2012, according to a new report ...
  Customer Behavior, Customer Engagement, Facebook, Instagram, Mobile Marketing, Research Summaries, Social Media, Twitter
• Video Viewing via Mobile Surging; Apple DominatesLenna Garibian
  Video viewing via mobile devices (smartphones, tablets, game consoles, etc.) rose dramatically in 2012, accounting for 12% of total video viewing in the fourth quarter, up 10 percentage points from ...
  Advertising, Customer Behavior, Mobile Marketing, Research Summaries, Videos
• Social Network Demographics: Twitter, Pinterest, Instagram, FacebookLenna Garibian
  Young adults are more likely than older adults to use major social media sites, and women, African-Americans, and Latinos are most likely to use Twitter, Instagram, and Pinterest, according to ...
  Facebook, Instagram, Pinterest, Research Summaries, Social Media, Social Networking, Twitter
• National Brands Lack Tools to Execute Local Campaigns EffectivelyLenna Garibian
  Though 59% of national brand marketers say local marketing is essential to their business growth and profitability, only 7% say they have highly evolved campaigns in place—complete with measurements and ...
  Brand Management, Digital Marketing, Email Marketing, Local Marketing, Marketing Automation, Marketing Dashboards, Measurement, Research Summaries, Social Media, Websites
• Google Forecast to Earn $5B in Tablet Search Ad RevenueLenna Garibian
  Ad clicks via tablet devices are projected to account for 20% of Google's paid-search revenues in the US by December 2013, up from 10.7% a year earlier, according to a ...
  Advertising, Google, Mobile Marketing, Research Summaries, Search Engine Marketing
• Women Business Owners Upbeat, Boosting Marketing SpendLenna Garibian
  Some 81% of women business owners (WBOs) say they're optimistic about their business performance in 2013 (66% of WBOs are more optimistic than they were last year), and 73% plan ...
  Email, Facebook, LinkedIn, Marketing Strategy, Mobile Marketing, Research Summaries, SEO, Social Media, Twitter, Website Design, Women
• US Trailing W. Europe and Canada in New Media AdoptionLenna Garibian
  Despite its wealth and stronger economic growth, the US is adopting new media technologies —smartphone, tablet, and IPTV (Internet protocol television)—at a slower pace than other countries. The US now ...
  Advertising, Customer Behavior, Marketing Strategy, Mobile Marketing, New Media, Research Summaries, TV
• Hershey's Hogs Social Media Buzz, but Ferrero Rocher Garners LoveLenna Garibian
  Can a piece of golden foil-wrapped chocolate be perfect? It can in the social media world, where the Valentine's Day treat Ferrero Rocher topped the Passion Intensity Index, generating the ...
  Customer Behavior, Research Summaries, Social Media, Twitter, User-Generated Content
• Ditch the Funnel: 'Purchase Loop' Echoes New Buyer BehaviorLenna Garibian
  With the advent of digital, social, and mobile media, the consumer buying process has become more complex than simply identifying a need, exploring options, and making a purchase, according to ...
  Content Marketing, Customer Behavior, E-Commerce, Lead Generation, Marketing Strategy, Research Summaries, Sales, Social Media, Videos, Websites
• Find Me Maybe: 61% Have Taken a Break From Facebook at Some PointLenna Garibian
  Two-thirds of online American adults use Facebook, making it the top social network in the US; but, among those users, 61% say they have at some point voluntarily taken a ...
  Customer Behavior, Facebook, Research Summaries, Social Media, Social Networking
• Twitter Delivering Real-Time Insights Into Flu PatternsLenna Garibian
  Some 400 million Tweets are posted on Twitter every day, and that vast flow of information is beginning to offer public health researchers new and timely insights into the patterns ...
  Research Summaries, Social Media, Twitter
• Most Frugal US Cities: Atlanta, Orlando, and TampaLenna Garibian
  Saving money has become second nature for many Americans, but the South and Midwest still have a leg up on the rest of the country, according to the 2012 Savings ...
  Customer Behavior, Mobile Marketing, Research Summaries
• PayPal Still Dominating Digital Wallet MarketplaceLenna Garibian
  Only 51% of US consumers are aware of digital wallet providers other than PayPal, even as electronic payment providers, mobile phone carriers, banks, and retailers themselves line up for a ...
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Technology
• B2B Benchmarks: Top Tactics for Driving Traffic and LeadsLenna Garibian
  Social media still accounts for less than 5% of total leads to B2B websites, according to Optify's 2012 B2B Marketing Benchmark Report. Among social media, Twitter is the primary driver ...
  B2B Marketing, Facebook, Google, Inbound Marketing, Lead Generation, LinkedIn, Marketing Strategy, Online Marketing, Research Summaries, Search Engine Marketing, Social Media, Twitter, Websites
• Socially Devoted: Brands Responding to More Fan QuestionsLenna Garibian
  Brands that use Facebook are responding to more inquiries from their fans, and they're doing it in record time, according to new data from Socialbakers. On average, brands answered 55% ...
  Brand Management, Facebook, Research Summaries, Social Media
• World Internet Stats: Websites, Email, Social Media, and MoreLenna Garibian
  In 2012, roughly 2.4 billion people worldwide used the Web, recording some 2.7 billion Facebook likes and 175 million tweets per day, according to a report by Pingdom, which compiled ...
  Blogging, Customer Behavior, Email, Facebook, Google+, LinkedIn, Research Summaries, Social Media, Social Networking, Technology, Twitter, Websites, YouTube
• Super Bowl Ads More Popular Than Game ActionLenna Garibian
  American adults prefer Super Bowl commercials over any other part of the event, including the game itself: 38.8% of those surveyed cite commercials as their favorite part of the Super ...
  Advertising, Customer Behavior, Email, Research Summaries, Social Media
• News Consumption: Digital, Mobile, and Social Media TrendsLenna Garibian
  Most digital news consumers find news information from Web-native sources such as The Huffington Post and Yahoo, but they rely on more traditional news outlets such as the New York ...
  Content, Customer Behavior, Facebook, Google+, Mobile Marketing, Research Summaries, Search Engines, Social Media, Word-of-Mouth