Copywriting

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• OK, but What's My Takeaway?
  Lots of B2B marketers focus on including a great call-to-action in their copy. But in a recent post at the Marketing Interactions blog, Ardath Albee reminds us that the CTA ...
  B2B Marketing, Copywriting, Creativity
• Make it Short and Sweet
  "If you thought saying something useful in 140 characters on Twitter was hard work," says Nick Usborne in an article at MarketingProfs, "good luck with the 95 characters you have ...
  Copywriting, Google, Keywords, Landing Pages, Small Business
• I Feel Your Pain—Here's an Aspirin
  "When your visitor arrives at your site," says Pete Caputa in a post at HubSpot, "they're most likely looking to solve a problem. In order to grab their attention and ...
  Copywriting, Lead Generation, Small Business, Web Content
• Take a Deep Breath. Do a Brief Test.
  "Do you know what attracts your readers? What headlines they respond to most? Do they respond to pictures? Do they know what your offer is?" asks Peter Da Vanzo in a recent SEObook.com ...
  Copywriting, Google, Keywords, Search Engine Marketing, Testing
• Getting Testy Again and Again
  "Testing can be a powerful tool to move your email marketing program forward," says Kelly Lorenz in a post at the Bronto blog. "Testing can also help you move from ...
  Copywriting, Email Marketing, Email Subject Lines, Testing
• I'm In With the In-Crowd
  "We all like the comfort of the crowd," says Mark Brownlow in a post at the Email Marketing Reports blog. "The knowledge that others went here before us tells us ...
  Copywriting, Email Marketing, Testimonials, Word-of-Mouth
• What's Your Hook?
  You've undoubtedly developed a great elevator pitch for your company, product or service—that informative-yet-concise summation designed for delivery in the time it takes to travel from the lobby to the ...
  Copywriting, Marketing Inspiration, Videos, Websites
• Seek and Ye Shall Find Our Event
  When you plan an event, you pull out all the stops. So, too, should it be with your event promotions. Apogee Search's Brian Combs suggests in a recent MarketingProfs article ...
  Copywriting, Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, Search Engines, Targeting
• You're Driving Me Crazy!
  Dylan Boyd, who blogs at The Email Wars, tells the story of an email with the subject line: "Limited time only: save up to 25%! Plus get free shipping." Within, ...
  Copywriting, Email Marketing
• Long Live the King
  As a busy blogger, Mark Brownlow of Email Marketing Reports often receives questions from his readers. And in a recent post at his blog, he lists a number of typical ...
  Copywriting, Customer Engagement, Email Marketing
• Some Extremely Bad Words
  In a post at Entrepreneur.com, Susan Gunelius identifies ten words marketers should avoid in the coming year. "I think her list will surprise you," says Drew McLellan at his Marketing ...
  Ad Copy, Copywriting, Small Business, Writing
• This Press Release Is Off the Record
  Most of us would agree that the entire point of a press release is getting media outlets to report on its contents. The more coverage, the better. So imagine David ...
  Copywriting, Marketing Inspiration, Press Releases, Writing
• Take a Page from Redbook
  In a guest post at the HubSpot blog, Paul Gillin argues that women's interest magazines like Redbook face the same basic challenge as your online properties: grabbing a distracted person's ...
  Copywriting, Customer Engagement, Small Business, Writing
• Too Much of a Good Thing
  A prospective customer does a search for a product your company carries, and your brand appears in the number one, three, five and seven spots. Terrific, right? Not necessarily. As Shari Thurow, ...
  Copywriting, Search Engine Marketing, Search Engines, SEO, Web Copy
• Who Wants Seconds?
  "One of the little secrets in email marketing is that it's not the same people opening your emails each time," says Mark Brownlow in a post at Email Marketing Reports. ...
  Copywriting, Email Marketing
• Check This Out
  "Do you ever get that nervous feeling when you click to launch your email marketing campaign?" asks Janine Popick in a recent post at the VerticalResponse blog. "You do it, ...
  Copywriting, Email Marketing
• We're Corporate! We're Capable!
  "To get a running start on 2009 projects, yesterday we googled-up some corporate capability brochures to get some ideas," writes Dave J. in a recent B2Blog post. "Immediately, I was ...
  B2B Marketing, Copywriting, Landing Pages
• You Want to Cut What??
  It’s no secret that when the economy goes south, the first cuts companies often make are from marketing. That could mean "bye-bye search budget" if you don’t take steps now ...
  Ad Copy, Copywriting, Economic Crisis, Search Engine Marketing, Web Analytics, Website Design
• This Email Doth Protest Too Much
  Marketers committed to a permission-based email strategy have an understandable urge to remind subscribers of the fact, especially when they're being unfairly flagged as spammers. In a post at the ...
  Copywriting, Email Marketing, Permission Email Marketing
• A Splash of Color for Your Whitepapers
  Have you ever fantasized about curling up by a roaring fire with a cup of cocoa and your favorite whitepaper? Probably not. Because, while we crave the information they contain, ...
  Copywriting, Small Business, Writing Whitepapers