Research Summaries

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• Do Tweets With Hashtags, Quotes, and Images Get More Retweets?Ayaz Nanji
  Tweets that contain one or more hashtags are 55% more likely to be retweeted than those that do not, according to a recent analysis Dan Zarrella of HubSpot.
  Digital Marketing, Instagram, Interactive Marketing, Research Summaries, Social Media, Social Networking, Twitter
• Paid Search Trends: CPCs on the Rise, Bing Gaining Spend ShareAyaz Nanji
  In the third quarter of 2013, paid search impressions, clicks, and advertiser spend increased for both Google and Bing (which includes the Yahoo search partnership), according to a recent report ...
  Advertising, Digital Marketing, Google, Interactive Marketing, PPC Campaigns, Research Summaries, Sales and Advertising, Search Engine Marketing, Search Engines
• 31% of Online Americans Post Videos, 11% Want to Be Viral StarsAyaz Nanji
  The proportion of American adult Internet users who upload or post videos online has more than doubled in four years, from 14% in 2009 to 31% today, according to a ...
  Content, Customer Behavior, Research Summaries, Survey Data, Surveys, Videos, YouTube
• Internet Ad Revenues Set Record in 1H13Ayaz Nanji
  Internet ad revenues surged to a landmark $20.1 billion in the first half of 2013, according to a recent report by the Interactive Advertising Bureau (IAB) and PwC US.
  Advertising, Google, Mobile Marketing, Research Summaries, Sales, Sales and Advertising, Search Engines
• Are Companies Getting a Positive ROI From Social Media?Ayaz Nanji
  Some 38% of large consumer companies report a positive return on their social media investments, more than double the number of companies with a negative ROI (18%), according to a ...
  Digital Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, ROI, Social Media, Social Networking
• Email Open Rates and Click Rates Fell in 2Q13Ayaz Nanji
  Email open rates decreased 8.3% in 2Q13 from 1Q13 levels, but increased 11.5% over the equivalent period in 2012, resulting in an overall average open rate of 28.5%, according to ...
  Benchmarking, Digital Marketing, Email, Email Lists, Email Marketing, Interactive Marketing, Research Summaries
• Mobile Sites of Most Top Brands Are Slow to Load, Not OptimizedAyaz Nanji
  Pages on the mobile websites of Fortune 100 companies take five seconds on average to load, much longer than Google's recommendation of one second or less, according to a recent ...
  Digital Marketing, Interactive Marketing, Mobile Marketing, Research Summaries, Website Design
• Social Media Spam Up 355%Ayaz Nanji
  During the first half of 2013, there was a 355% growth of social spam on the typical social media account, according to a recent study by Nexgate.
  Facebook, Research Summaries, Social Media, Social Networking, Spam, Twitter, YouTube
• Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement LackingAyaz Nanji
  Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey.
  Blogging, Content, Content Marketing, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data, Surveys, Videos
• How B2B Marketers Use Twitter: Top Content Sources, Most Retweeted HandlesAyaz Nanji
  Industry media sites are the most common source of content shared by B2B marketers on Twitter, accounting for 62% of all content shares, according to a recent analysis by Leadtail.
  B2B Marketing, Content, Content Marketing, Digital Marketing, Interactive Marketing, Research Summaries, Social Media, Social Networking, Twitter
• Inside the C-Suite's Mind: Top Challenges and OpportunitiesAyaz Nanji
  C-suite leaders say changes in technology are dramatically affecting their operations and forcing them to overhaul every aspect of their business, according to a new report by IBM.
  Data, Digital Marketing, Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data, Surveys
• 15% of American Adults Don't Use the Internet or EmailAyaz Nanji
  As of May 2013, 15% of American adults age 18 and older do not use the Internet or email, according to a recent report by the Pew Internet and American ...
  Customer Behavior, Demographics, Digital Marketing, Email, Interactive Marketing, Research Summaries, Survey Data, Surveys
• Global Ad Trends: Mobile Takes Off, Internet Set to Surpass PrintAyaz Nanji
  After several false starts, mobile advertising has now truly taken off and is forecast to account for 37% of all growth in global ad expenditure this year, and 31% in ...
  Advertising, Digital Marketing, Interactive Marketing, Mobile Marketing, Newspapers, Research Summaries
• Most Valuable Global Brands: Apple, Google, and Coca-ColaAyaz Nanji
  For the first time in the history of Interbrand’s 100 Best Global Brands report, there is a new No. 1 brand: Apple.
  Brand Equity, Brand Loyalty, Brand Management, Brand Positioning, Branding, Customer Satisfaction, Research Summaries
• 2014 B2B Content Marketing Benchmarks, Budgets, and Trends
  B2B marketers' confidence in content marketing continues to grow; content marketing usage rates are up from last year; and, not surprisingly, marketers with a documented content strategy are having the ...
  Content, Content Marketing, Facebook, Inbound Marketing, Instagram, LinkedIn, Marketing Budgets, Marketing Strategy, Research Summaries, Social Media, Social Networking, Twitter
• What Are the Best Days and Times to Post on Instagram?Ayaz Nanji
  Instagram engagement stays fairly consistent throughout the week, though there is a slight spike on Mondays and a slight dip on Sundays, according to a recent report by TrackMaven.
  Digital Marketing, Facebook, Instagram, Interactive Marketing, Research Summaries, Social Media, Social Networking
• Consumers Open to (Some) Mobile Interactions With (Some) BrandsAyaz Nanji
  Most consumers are willing to receive relevant mobile messages, alerts, and notices from trusted brands, according to a recent survey by mBlox.
  Customer Behavior, Mobile Marketing, Research Summaries, SMS, Survey Data, Surveys
• What Keeps Marketers Up at Night?Ayaz Nanji
  The foremost worry for marketers is reaching customers, with 82% saying it is a major concern, according to a recent survey by Adobe.
  Digital Marketing, Interactive Marketing, Marketing Challenges, Marketing Strategy, Research Summaries, Survey Data, Surveys
• How B2B Commerce Is ChangingAyaz Nanji
  More than half of B2B vendors (57%) say B2B commerce is fundamentally changing and shifting from offline to online, according to a recent report from Intershop.
  B2B Marketing, Digital Marketing, Mobile Marketing, Research Summaries, Sales, Sales and Advertising
• How Email Marketing Tactics Have Changed in the Last Five YearsAyaz Nanji
  Since 2008, marketers have adopted a more simplified email sign-up process for new subscribers and now ask for significantly less personal information, according to a recent study by Return Path.
  Digital Marketing, Email, Email Campaigns, Email Marketing, Interactive Marketing, Marketing Strategy, Research Summaries