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• In Defense of Fun: Humor Is Serious Business for SMB MarketersAnna Sawyer
  Big brands use jokes to market their products all the time. But, sadly, many small and medium-sized (SMB) marketers have lost their sense of humor. Why is that? Maybe SMB ...
  Content, Humor, Public Relations, Small Business
• A 47-Point Guide for First-Time Webinar SuccessAgnieszka Wilinska
  Though webinars are live and sometimes free-flowing, they should never be disorganized. Careful planning demonstrates respect for your attendees and their time. Here are 47 tips for hosting a webinar ...
  Content, Interactive Marketing, Marketing Tips, PowerPoint, Public Speaking, Webinars
• Four Ways to Use Mobile at Your Next Tradeshow BoothChad Udell
  At your next tradeshow, you'll likely be competing for the attention of a finite pool of attendees. So how can you best your competitors and capture (and keep) the attention ...
  Content, Creativity, Marketing Smarter, Mobile Marketing, Tradeshows/Events
• Is Stirring Up Viral Controversy Worth the Risk?
  How far would you go to create the sort of shareable content that goes viral? Would you—for instance—risk your reputation with a video that's almost certain to invite accusations of ...
  Content, Creativity, Reputation Management, Word-of-Mouth
• Five Ways Interactive Images Can Enhance Brand EngagementNeil Vineberg
  If you're not using interactive images in your marketing, you should be. Learn how they can drive engagement, retention, and sales.
  Brand Equity, Content, Interactive Marketing, Marketing Tips, Social Media
• Captain Inferno's Thought Leadership LessonsMatthew Grant
  Want to differentiate yourself from your competitors? MarketingProfs blogger Matt Grant shares tips from an interview with Mark Levy regarding his client Captain Inferno.
  Branding, Content, Positioning
• Four Questions to Ask About Your Inbound-Marketing Response Plan
  So you've developed a groundbreaking inbound content marketing effort that's pulling in prospects in droves! Congratulations! But here's a question: Have you adapted your internal processes to match your prospects' ...
  Content, Content Marketing, Lead Generation, Sales
• Key Mobile Marketing Stats and Trends for 2012
  The year 2011 was pivotal for the mobile industry, marked by a near doubling in smartphone ownership, consumers' growing appetite for mobile social content, and tablets emerging as a formidable ...
  Consumer Electronics, Content, Digital Theory, Forecasts, Mobile Marketing, Research Summaries, Smartphones
• Four Tips for Social Media SEO
  You probably optimize the content at your website—but what about SEO for less formal interaction at blogs and social networks? "B2B marketers should be looking to expand the reach of their ...
  Content, Keywords, Search Engine Marketing, SEO, Social Media
• Free Friday: A Free Holiday Campaign Planner for YouVerónica Jarski
  Need some colorful inspiration for planning your campaign strategies in 2012? We can help! On this Free Friday, we're giving away a free holiday campaign planner.
  Content
• Drive Business Success With a Winning Marketing ConceptMartha Guidry
  Behind every successful product, service, or brand lies a powerful concept. Do you have one? Learn what it takes to craft a winning marketing concept, and why having one is ...
  Branding, Content, Marketing Strategy, Positioning Statements, Product Marketing, Targeting
• Is This the Year Your Business Gets Smaller?Drew McLellan
  MrketingProfs blogger Drew McLellan reminds marketers why bigger isn't always better when it comes to business.
  Content
• Three Ways to Augment the Effectiveness of Your B2B Content Marketing
  In an age when prospects and clients want product and service information right here right now, B2B marketers have increasingly embraced content marketing to deliver it. According to MarketingProfs' latest study, ...
  B2B Marketing, Content, Content Marketing, Market Research
• Five SlideShare Tips for Getting Your Content Noticed
  You've produced content for your website, blog, and social networks... but why stop there?  Extend your content's reach to SlideShare's 60 million monthly users, who view a whopping 130 million ...
  Content, Creativity, Marketing Tips, SlideShare, Social Media
• Pinterest: Not Just for Stay-at-Home Moms and Aspiring Wedding PlannersChristina Dowers
  Pinterest is a hot new social media website that provides a way for users to save and display ideas on virtual pin boards. But what's in it for marketers? Here ...
  Community, Content, Customer Engagement, Pinterest, Social Media, Social Networking, Websites, Women
• How to Find Better Leads in Five StepsCliff Langston
  Lead generation is hard. Why make it harder by doing it without a plan? Learn how effectively developing your strategy, choosing your tactics, and building your list will help you ...
  Content, Customer Acquisition, Lead Generation, Marketing Tips, Sales, Targeting
• How Not to Think About Thought Leadership (and How to Do It Right)Haydn Shaughnessy
  Thought leadership—if done correctly—can prompt sales leads to come to you. But some companies still get it wrong. Learn why that happens, how to avoid major mistakes, and how to ...
  Content, Content Marketing, Management, Marketing Tips, Product Management, Thought Leadership
• What Walking Spain’s Camino de Santiago Can Teach Us About MarketingGuest Blogger
  MarketingProfs guest blogger Christine Anderson shares business lessons she learned from her walk along Spain's famous Camino de Santiago.
  Content
• Mobile, Digital Media Influence Online and In-Store Buying
  Consumers use various digital devices—smartphones, tablets, and desktop computers—at many points along the purchase path, from researching product information and pricing to finding retail outlets or completing transactions electronically, according ...
  Consumer Electronics, Content, Customer Behavior, Mobile Marketing, Research Summaries
• Tap Into the Power of Text MessagingGuest Blogger
  MarketingProfs guest blogger Henry Cazalet shares reasons why text messaging, though often overlooked, can enhance your relationship with your customers and boost business.
  Content