New Media

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• Dare to Go Viral, Part One
  There's a school of thought that asserts going "viral" is a random occurrence. There is no formula, algorithm or logic that dictates what does and doesn't become a mainstream hit ...
  Brand Awareness, Collaboration, Interactive Marketing, New Media, Social Media, Twitter, Word-of-Mouth
• Just Call It the YouHouse
  Barack Obama wowed the nation with his social media savvy when he won the bid for President on November 4—but he surprised us again when he didn't stop there. Just ...
  Blogging, Community, Interactive Marketing, New Media, Obama, Social Media, YouTube
• Get Wired and Get Hired
  The news isn't good: Fidelity Investments this week announced its second round of job cuts, NEC is cutting 20,000 jobs and Motorola just shed 4,000 workers. But despite the doom ...
  Blogging, Economic Crisis, Interactive Marketing, LinkedIn, Networking, New Media, Social Media, Twitter
• Mobile Marketing Mavens, Oh My!
  Ah, the mobile phone: we know it well as consumers, and as such are in a perfect position to approach it from a direct marketer's POV. Here are a few ...
  Interactive Marketing, Mobile Marketing, New Media, Social Media
• Bear Market? Change Your Tune!
  Last year, Google and MediaVest reported on a brainwave-tracking study about banner ads. According to the ad giants, banner ads rated a 6.3 in effectiveness—which was said to be a ...
  Advertising, Creativity, Interactive Marketing, Market Research, New Media, Social Media
• That's Definitely Worth the Price!
  You can always find someone willing to sell you a solution for boosting your keyword effectiveness. But in a recent blog post, search marketer PotPieGirl offered her favorite free keyword ...
  Google, Keywords, New Media, Search Engine Marketing, SEO
• Don't Just Use It, USE It!
  On the weekend it launched, Apple sold one million iPhone 3Gs—and not just to early adopters and hipsters: stats from ChangeWave suggest iPhone's moving in on the smartphone (read: ENTERPRISE!) ...
  Interactive Marketing, Mobile Marketing, MySpace, New Media, Social Media
• So Many Tweets, So Little Time
  You already know why you need to be on Twitter. And if you've taken the leap into the great microblogging beyond, it's likely you've come across some issues: It takes so ...
  Interactive Marketing, Metrics, New Media, Social Media, Twitter
• Market Like a Native
  If you were to talk to a sixth grader about blogs or social networks or streaming video, you'd be having a conversation with a first-generation "digital native." While the rest ...
  Copywriting, Customer Engagement, Marketing Inspiration, New Media, Social Media
• You Belong in Pictures, Baby
  "In 2007, 9 million digital picture frames were sold, about 1 million of them Wi Fi-enabled," writes Katy Bachman in an article for Brandweek. "By 2010, that's expected to jump ...
  Advertising, Creativity, Interactive Marketing, New Media, Online Marketing, Social Media
• Text Appeal
  "While US consumers are fully embracing text messaging," says Alan Berrey in an article at MarketingProfs, "very few enterprises have followed suit." And when you consider that 80 percent of ...
  Mobile Marketing, New Media, Small Business, SMS
• Nah, That's Not Just an Ad. Is It?
  You learned in school that there's no such thing as a free lunch. But as cable TV's popularity wanes against the force of the almighty Internet, it looks like "free ...
  Advertising, Interactive Marketing, New Media, Online Marketing, Social Media, Television, Videos
• Put Your Best Face Forward
  You want to explore uncharted territory, but you're also worried about sowing cash on unproven social media ground. Well, here's a way to play it safe: ease, ever so slowly, ...
  Advertising, Brand Awareness, Community, Facebook, Interactive Marketing, New Media, Social Media
• It's Brewing on the Horizon
  The possibilities for mobile marketing grow with each new smartphone introduced. For marketers, it's best to keep on top of the latest iterations—to better design mobile campaigns that dazzle. The ...
  Interactive Marketing, Mobile Marketing, New Media, Social Media
• In-Game Ads: Real, Not Virtual, ROI
  Gaming is no longer the sole domain of geeky guys with programmer's pallor: 44% of online gamers, and 40% of gamers in general, are women. Over half are between 18 ...
  Advertising, Interactive Marketing, New Media, ROI, Social Media, Women
• Playing Tag
  Even if you've never heard the term tag cloud, you've likely seen them in your online travels: clusters of keywords relevant to a site's content, rendered in varying font sizes ...
  Blogging, Interactive Marketing, Keywords, New Media, Social Media
• Yammer to Keep It Together
  Imagine if you could take Twitter and make it exclusive to your company. Surprise!—you've created Yammer. With a three-month free trial, and provided everybody has a legit company email, enterprises ...
  Interactive Marketing, New Media, Social Media
• Cast Your Fate to the iPod
  It can be tough and costly to win sympathetic ears for your life-changing service. But the Net—and a wildfire proliferation of iPods—have conceived a powerful ally for you: the podcast. ...
  Interactive Marketing, Marketing Analytics, New Media, Podcasting, Social Media
• Text Your Vote to ...
  In late August, 2.9 million subscribers learned the identity of Barack Obama's running mate with a 26-word text message delivered via SMS (Short Message Service). The announcement joined a trend ...
  Email Marketing, Mobile Marketing, New Media, SMS
• Application Nation
  When Apple unveiled its first iPhone in 2007, most reviews highlighted features that skewed to personal—rather than business—use. You could use the iPhone for many things, but you surrendered a measure ...
  Interactive Marketing, Mobile Marketing, New Media, Social Media, Social Networking