Research Summaries

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• Best-Practices for Selecting Content Marketing SoftwareAyaz Nanji
  Considering the plethora of content marketing software choices, how can marketers find the right tools that fulfill their needs and also meet enterprise, process, and platform requirements?
  Content Marketing, Digital Marketing, Marketing Strategy, Research Summaries, Survey Data
• How Mobile Readers Interact With Marketing EmailsAyaz Nanji
  Mobile devices are now the most popular platform for interacting with marketing emails, but it's becoming increasingly difficult to turn those opens into clicks, according to a recent report from ...
  Digital Marketing, Email, Email Campaigns, Email Marketing, Mobile Marketing, Research Summaries
• How to Win Back Inactive Email SubscribersAyaz Nanji
  The best ways to re-engage inactive email subscribers are to take the time to show them you care or offer them a fixed discount, according to a recent analysis by ...
  Digital Marketing, Email, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Email Subject Lines, Research Summaries
• Counteroffers by Employers Are Becoming More CommonAyaz Nanji
  One in five marketing and ad executives say it has become more common for their company to issue counteroffers to employees who have received outside job offers, according to a ...
  Career Management, Management, Research Summaries, Survey Data
• Online Video Trends: Devices, Demographics, Audience SizeAyaz Nanji
  American adults prefer original digital video content to news, sports and daytime programming on television, and they like it almost as much as they do primetime TV, according to a ...
  Content, Content Strategy, Direct Marketing, Research Summaries, Survey Data, Videos
• How People Use LinkedIn [Infographic]Ayaz Nanji
  Most active LinkedIn users spend at least three hours per week on the platform, they have free accounts, and they allow their connections to see the rest of their network, ...
  LinkedIn, Research Summaries, Social Media, Social Networking, Survey Data
• What Buyers Look for in Sales SoftwareAyaz Nanji
  Some 67% of buyers interested in sales force automation software are evaluating solutions for the first time, according to a recent report from Software Advice.
  Research Summaries, Sales, Sales and Advertising, Survey Data, Technology
• How Pairing Search and Social Boosts Campaign PerformanceAyaz Nanji
  Search campaigns perform significantly better when they are managed alongside social campaigns, according to recent research from Marin Software.
  Advertising, Campaign Management, Digital Marketing, Research Summaries, Search Engine Marketing, Search Engines, Social Media, Social Networking
• What Do Moms Want for Mother's Day?Ayaz Nanji
  Moms want quality family time more than anything else on Mother's Day, according to a recent survey conducted by PriceGrabber.
  Customer Behavior, E-Commerce, Research Summaries, Retail Marketing, Survey Data
• The Favorite Mobile Brands of Consumers in Emerging MarketsAyaz Nanji
  Consumers in emerging markets prefer mobile devices made by Apple and Samsung, according to the results of a recent survey conducted by Upstream and Ovum.
  Brand Loyalty, Customer Behavior, Mobile Marketing, Research Summaries, Survey Data
• Which Companies Have the Best Reputations?Ayaz Nanji
  Among all companies, Amazon.com has the best reputation with US consumers, according to a recent report by Nielsen and The Harris Poll.
  Brand Awareness, Brand Equity, Branding, Reputation Management, Research Summaries, Survey Data
• Does Schema Integration Boost Search Rank?Ayaz Nanji
  Markup use clearly helps search engines by providing better data. But does it help publishers? Does Schema.org integration improve rankings in search results?
  Google, Research Summaries, Search Engine Marketing, Search Engines, SEO
• Marketers Feel Overwhelmed by Number of Technology VendorsAyaz Nanji
  Most marketers (63%) at midsize companies say they have too many marketing technology vendors to manage effectively, according to a recent report from DNN Software.
  Customer Behavior, Research Summaries, Survey Data, Technology
• Facebook Users Engage With Brands Most on FridaysAyaz Nanji
  Facebook users engage with brands more on Fridays than on other days of the week, according to a recent report from Adobe.
  Advertising, Customer Behavior, Digital Marketing, Engagement, Facebook, Research Summaries, Social Media, Social Networking
• Half of Older Mobile Users Now Own SmartphonesAyaz Nanji
  Just over half (51%) of mobile phone owners over the age of 55 now have smartphones, up 10% from 1Q13, according to a recent report from Nielsen.
  Mobile Marketing, Research Summaries, Survey Data
• The State of B2B Marketing DataAyaz Nanji
  Most B2B marketing database records do not include key data fields that can help with lead segmentation—such as industry type, annual revenue, and number of employees—according to a recent report ...
  B2B Marketing, Data, Lead Quality, Research Summaries, Segmentation
• The Most Effective SEO TacticsAyaz Nanji
  Marketing and sales professionals say creating quality content is the most effective search engine optimization (SEO) tactic, according to a recent report from Ascend2.
  Research Summaries, Search Engine Marketing, Search Engines, SEO, Survey Data
• Blog Best-Practices and BenchmarksAyaz Nanji
  Which are the best days and times to post to a blog? Do capital letters, exclamation points, and question marks in titles lead to more engagement?
  Blogging, Blogging Strategy, Content, Content Marketing, Content Strategy, Corporate Blogging, Digital Marketing, Research Summaries
• How Common Is Online Personal Data Theft?Ayaz Nanji
  Nearly one in five online American adults say they have had important personal information stolen—such as their Social Security Number, credit card, or bank account details—according to a recent Pew ...
  Customer Behavior, Data, Research Summaries, Survey Data
• Do Americans Trust Advertisements?Ayaz Nanji
  Half of Americans say they don’t trust advertisements, and 44% say ads are intentionally dishonest, according to a recent poll from YouGov.
  Advertising, Customer Behavior, Research Summaries, Sales and Advertising, Survey Data