Content

Topics » Articles » Content

• Email Content Still Most Likely to Influence Buying Decisions
  Email remains a powerful way to connect with customers and influence their buying decisions: 66% of online Americans say they have made a purchase as a result of an email ...
  Content, Customer Behavior, Direct Marketing, E-Commerce, Email, Research Summaries
• Google Android Captures Majority of US Smartphone Market
  Google Android continued to widen its lead in the US smartphone market in February 2012, crossing the 50% threshold to capture a majority share for the first time in its ...
  Content, Customer Behavior, Google, Local Marketing, Mobile Marketing, Research Summaries, Smartphones
• Four Tips for a Successful Call to Action [Slide Show]Christian Gulliksen
  Whether a monthly newsletter, a special offer, or an event invitation, each of your email messages has one clear goal: persuading subscribers to take an action. And that's why you ...
  Content, Copywriting, Direct Marketing, Email, Writing
• Must-Have Habits of Successful Video Content Marketers
  Thanks to the captivating union of sound, music, and movement, video can convey your company's stories like no other medium. To help businesses harness the power of video and craft ...
  Content, Content Marketing, Customer Engagement, Videos, Writing
• Six Ways to Prepare Your Brand for Social Media's Visual RevolutionNick Westergaard
  Considering the emergence of the social network Pinterest and Facebook's Timeline, it's clear that brands without a solid visual vocabulary will be left behind. Learn six tips for ensuring your ...
  Branding, Content, Facebook, Gamification, Pinterest, Social Media
• Get a Free Info-Packed Guide to PinterestVerónica Jarski
  Curious to know more about Pinterest? Want to know if it's worth your time, energy, and effort? Then check out our free downloadable Pinterest Marketing Kit!
  Content, Pinterest
• Top 4 Reasons Businesses Don't Get BacklinksChris Sheehy
  Links that point to your business website are one of the most important SEO factors that influence your online visibility and search engine ranking. Are you getting enough backlinks? If ...
  Content, Links, Search Engine Marketing, SEO, Web Content, Web Copy
• Smart Marketers in Seattle: Highlights From MarketingProfs' Road ShowVerónica Jarski
  Smart Marketers Tour kicked off last night at Seattle Art Underneath the twinkling lights of an installation piece by Cai Guo-Qiang, smart marketers from around the United States gathered to swap ...
  Content
• Five Ways to Permanently Defeat Writer's Block
  You have to write a post for your company blog, and it's due tomorrow. But you have no idea what to write about. All you can do is stare, filled ...
  Blogging, Content, Content Marketing, Writing
• An Argument Against the Usefulness of QR Codes
  We've been talking about QR codes—those slightly out-of-focus, black-and-white squares—for several years now. "Conceptually, this is neat," writes Alexis Madrigal at The Atlantic. "People who are looking at paper but ...
  Content, Keywords, Marketing Strategy, Mobile Marketing
• Pinterest: The Who, What, and Where... and How You Can Use It [Infographic]
  When dealing with the ever-evolving world of social media, marketers must be nimble and adaptive if they're going to keep up with the migration patterns of their audiences. In that ...
  Content, Content Marketing, Customer Evangelists, E-Commerce, Pinterest, Social Media
• Free Friday: Join Us in Kicking Off the Smart Marketers Tour 2012Verónica Jarski
  MarketingProfs is kicking off its Smart Marketers Tour 2012 on March 28 in Seattle. And we're inviting you to join us there for our very-first free in-person event.
  Content
• The Inside Scoop on Becoming a Good Public SpeakerHeather Rast
  Public speaking is a powerful way to get your message to key influencers and decision-makers. Want to be a sought-after speaker? Learn what it takes to master the organizational and ...
  Career Management, Content, Lead Generation, Marketing Conferences, PowerPoint, Public Speaking
• Avoid These Three Old-School Approaches to Content Marketing
  Shake the cobwebs from your old-school marketing theories, and give them a long, hard look. Are those traditional ideas helping you meet your content marketing goals? If not, consider dramatically ...
  Content, Content Marketing, Writing
• Three Reasons Your Expertise May Be Killing Your Content MarketingSid Smith
  Is your company having a hard time embracing content marketing? Learn why your marketing expertise may be failing you, and steps you can take to reap all the benefits of ...
  Content, Content Marketing, Writing
• How to Discover an SEO Cheater in Your Midst
  When you're thrilled with the results your SEO program generates, you might not ask many questions about how it's done—and let potentially problematic practices go undetected until it's too late. ...
  Content, Links, Search Engine Marketing, SEO
• What We Can Learn from Watching 'Undercover Boss'Drew McLellan
  The show "Undercover Boss" explores what a CEO can learn from working side by side with his employees in the trenches. What can we, as viewers and marketers, learn, too?
  Content, Management
• Give Your Story a Happily Ever After
  Marketing on multiple platforms reveals your storytelling savvy, and it has the potential to make your business more relevant to prospects. But it also demands finesse, consistency, and elements of ...
  Content, Creativity, Marketing Tips, User-Generated Content
• Six Takeaways From a TEDx Event: Experiential Marketing Done RightMagdalena Georgieva
  Those of us who spend a significant amount of time watching online video are likely smitten with the inspirational TED talks. But the local TEDx events are equally enchanting, and ...
  Content, Creativity, Experiential Marketing, Marketing Tips, Tradeshows/Events
• Sales and Marketing Alignment: Seven Steps to Collaborative, Right-Time Revenue OptimizationJoe Cordo
  Sales and Marketing alignment is not a new issue, but marketing and sales organizations should not ignore some of the newest best-practices for creating a strong, collaborative revenue engine. The ...
  Collaboration, Content, Marketing Smarter, Measurement, Personas, Sales