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• How to Attract 1,000 Daily Blog Visitors
  Large corporations are blogging less, but that doesn't mean your small business should follow their lead. "When done right, blogging can attract a huge pool of prospective customers," writes Danny ...
  Blogging, Blogging Strategy, Content, Social Media, Social Networking
• A Supercharged Sales Force: Power Your Organization Via Mobile Sales Enablement [Infographic]
  Smartphones and tablets are redefining sales because they offer a compelling blend of usability, utility, and innovation that's unachievable with personal computers. In short, mobile enablement can supercharge your sales. ...
  Consumer Electronics, Content, Customer Relationships, Digital Marketing, High-Tech Marketing, Mobile Marketing, Sales, Smartphones, Technology
• Free Friday: Get Tips and Tricks for Wrangling DataVerónica Jarski
  Feel caught in a stampede of data? To help you get control of data and herd it in the right direction, we're offering a free seminar called Data Wrangling: Solving ...
  Content
• 10 Ground Rules for Content MarketersAnn Handley
  Content creation is a huge opportunity for brands. But when done badly, it's a potentially huge fail that could tick people off—and damage your reputation, your brand, and your business. ...
  Blogging, Content, Content Marketing, Corporate Blogging, Marketing Tips, Writing
• Five Storytelling Tips to Capture (and Keep) Your Audience
  Within seconds your killer headline and content have hooked your audience. But how do you reel them in? That is, how can you keep their attention after they start to ...
  Content, Content Marketing, Customer Engagement
• Hey, Doubters: Dynamic Video Shows Why Pinterest Really Does Boost BusinessVerónica Jarski
  You didn't jump on the Pinterest bandwagon. No, you want info that proves the online pinboard really does boost business. Good news: We're sharing an engaging video that explains why ...
  Content
• Free Friday: Visual Answers to 10 Confounding Content Marketing ChallengesVerónica Jarski
  What are the most pressing content marketing challenges that folks are facing? And, most importantly, what are the solutions to those confounding challenges?
  Content
• How to Guest-Blog Like a Champion: SEO, Social Media, and Google Author StatsAndy Crestodina
  This article teaches you the nitty-gritty of a powerful content marketing tactic that makes use of two of online marketing's most powerful tools: SEO and social media. The benefits you'll ...
  Blogging, Blogging Strategy, Content, Content Marketing, Inbound Marketing, Keywords, Links, Search Engine Marketing, SEO, Social Media
• Apple Nabs 33% of US Smartphone Market, Google Android 52%
  Google Android and Apple continued to expand their share of the US smartphone market during the three months ended July 2012: Apple captured 33.4%, up 2.0 points from the previous ...
  Content, Customer Behavior, Mobile Marketing, Research Summaries, Social Networking
• Three Questions Your B2B's 'Story' Must Answer
  No B2B company can achieve a leadership position without a thought-provoking point of view. "Customers buy into the story before they buy the solution," writes Robert M. Wright at MarketingProfs. ...
  B2B Marketing, Content, Customer Behavior, Marketing Strategy, Strategy, Writing
• A Quirky Experiment Proves the Value of Story-Driven ContentRyan Bigge
  How much is a $3 ashtray purchased at a yard sale worth on eBay? If it includes a short story by William Gibson, then it's worth $101. Still don't believe ...
  Content, Content Marketing, Customer Behavior, Positioning, Sales, Strategy, Value Propositions
• Six Story Elements to Help You Make Your Case
  To win a court case, lawyers must first assemble a gripping argument. Facts need to be combined with compelling story elements to create a persuasive narrative to win the jury ...
  Content, Content Marketing, Value Propositions, Writing
• Content Creation: How to Build a Successful Outsourced TeamSteve Lazuka
  Marketers far and wide know the value of content marketing. But delivering a high volume of quality content that is profitable and efficient poses operational challenges. Here's a way you ...
  Content, Content Marketing, Hiring Outside Resources, Management, Marketing Operations
• Marketers and Content Consumption, Use, and MeasurementMark C. Nardone
  Content consumption is no longer a choice, it's innate. If you own a smartphone, tablet, or laptop, chances are you're absorbing content the majority of the time that you're awake. ...
  Content, Content Marketing, Marketing Analytics, Research Summaries, ROI, Social Media
• Zen and the Art of Conference PresentingLara Haehle
  At a recent industry event, I was often inspired, but also confused... therefore this attempt at Zen, to provide feedback to presenters everywhere about what they do that's excellent—and less ...
  Conferences, Content, Inbound Marketing, Tradeshows/Events
• Is This the Future of Content Marketing? Transmedia Storytelling EmergesLenna Garibian
  As various technology platforms (e.g., social media, apps, tablets, smartphones, and TV) evolve to become more integrated with one another, more customizable, and more participatory, so are people's expectations around ...
  Content, Content Marketing, Mobile Marketing, New Media, Research Summaries, Social Media, TV
• 10 Things We Love and Hate About Pinterest [Infographic]
  Pinterest, the mega-popular online pinboard platform, has more than 20 million users. But what do its users say about it? What about Pinterest inspires love or whips up hate?
  Content, Pinterest, Social Media
• Smartphone User Behavior, Activities, and Content and Media Consumption
  Aside from making phone calls, consuming mobile content is the most popular smartphone activity among owners of smartphones: 93% say they regularly access mobile content and information, while 59% access ...
  Content, Customer Behavior, Email, Mobile Marketing, Research Summaries, Social Networking
• The Case for Short and Sweet
  Once in a while, we like to highlight a strong opinion, and Ron Romanski has one. In a post at the Business 2 Community blog, he says lengthy newsletters should ...
  Content, Copywriting, Email Campaigns
• What Skydiving Can Teach You About Content Marketing
  How is content marketing like the daring sport of skydiving? For starters, to avoid a crash-landing, both require careful planning. In her Business Insider blog post titled "Content Marketing Lessons ...
  Content, Content Marketing, Customer Relationships