Research Summaries

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• How Consumers Use Online Shopping CartsAyaz Nanji
  Most online shoppers (59%) put an item in their online shopping cart only when they are planning to purchase it, according to a recent report by Sociomantic.
  Customer Behavior, E-Commerce, Research Summaries, Survey Data
• Mobile Commerce Trends by Country in 2013Ayaz Nanji
  Worldwide, most mobile media users (65%) used their devices to purchase goods or services in 2013, according to a recent report by MEF.
  E-Commerce, Mobile Marketing, Research Summaries, Survey Data
• How Video Ad Sharing Has Changed Since 2006 [Infographic]Ayaz Nanji
  The sharing of the most popular video ads online has increased nearly 50-fold over the last eight years, according to a recent report by Unruly Media.
  Advertising, Research Summaries, Social Media, Social Networking, Videos
• Who Uses Instagram? Marketers, Students, and IT WorkersAyaz Nanji
  People who work in advertising and marketing are the demographic most likely to use Instagram: 10.5% have done so in the previous month, according to recent data from GlobalWebIndex.
  Digital Marketing, Instagram, Interactive Marketing, Research Summaries, Social Media, Social Networking, Survey Data
• Email Subject Lines: Words and Tactics That Boost Open RatesAyaz Nanji
  Email subject lines that convey a sense of urgency, such as those that contain "urgent" or "important," have open rates that are much higher than normal, according to a recent ...
  Customer Behavior, Direct Marketing, Email, Email Campaigns, Email Marketing, Email Subject Lines, Interactive Marketing, Research Summaries
• How People Discover New BrandsAyaz Nanji
  The most effective method for brand discovery remains articles published in mainstream media outlets, according to a recent report by GlobalWebIndex.
  Brand Awareness, Brand Management, Branding, Newspapers, Research Summaries, Survey Data
• Site Visitors Arriving From Search Are More Likely to Click on AdsAyaz Nanji
  Users arriving to Web pages from search engines are more likely to click on ads than are users arriving from other pages within the same site, according to a recent ...
  Advertising, Customer Behavior, Digital Marketing, Interactive Marketing, Research Summaries, Websites
• SMBs Are Increasingly Using Twitter to Advertise and Promote
  Of 600 SMBs surveyed in 3Q13, nearly a quarter (24%) now use Twitter to advertise and promote, up from 22% in 2012 and 16% in 2011.
  Digital Marketing, Interactive Marketing, Research Summaries, SMBs, Social Media, Social Networking, Survey Data, Twitter
• How Gmail's Tab Feature Has Changed Email Metrics and User BehaviorAyaz Nanji
  Contrary to expectations, a recent analysis found that Gmail users are actively searching for marketing messages in the Promotions tab and reading them at almost the same rates as they ...
  Customer Behavior, Digital Marketing, Email Campaigns, Email Deliverability, Email Marketing, Google, Interactive Marketing, Research Summaries
• B2B Lead Generation: What Top Performers Do DifferentAyaz Nanji
  The most significant gaps between the top lead generation marketers and the rest are in the use of more advanced practices, particularly integrated marketing automation and ROI metrics, according to ...
  B2B Marketing, Lead Generation, Lead Nurturing, Marketing Automation, Research Summaries, Sales, Survey Data
• Which Electronic Devices Are Americans Buying for the Holidays?Ayaz Nanji
  Nearly two-thirds (64%) of Americans plan to spend at least part of their 2013 holiday gift budget on electronic devices, according to a recent report by Ipsos Public Affairs.
  Customer Behavior, Research Summaries, Survey Data
• Online Shopping Trends 2013: Most Popular Categories, Top Purchase DriversAyaz Nanji
  More than half (62%) of US consumers with Internet access now shop online at least once a month, and just 1% say they never shop online, according to a recent ...
  B2C, Customer Behavior, E-Commerce, Research Summaries, Sales, Survey Data
• Which Ad Channel Delivered Clicks at the Lowest Cost in 3Q13?Ayaz Nanji
  Ad networks and exchanges delivered impressions, clicks, and conversions at the lowest costs of any digital advertising channels in the third quarter of 2013, according to a recent analysis by ...
  Advertising, Digital Marketing, Interactive Marketing, Research Summaries, Social Media, Social Networking
• State of Digital Marketing Talent: Skills Lacking, Specialists NeededAyaz Nanji
  Seven in ten execs (71%) at large companies and agencies say their digital marketing teams are strong in some areas but mediocre or weak in others, according to a recent ...
  Career Management, Digital Marketing, Interactive Marketing, Research Summaries, Survey Data
• The Most Effective Retailers on Social MediaAyaz Nanji
  AutoZone is the most effective US retailer on social media, followed by BJ's Wholesale Club, Wal-Mart, Costco, and Walgreens, according to a recent analysis by Blueocean Market Intelligence.
  Direct Marketing, Facebook, Interactive Marketing, Research Summaries, Retail Marketing, Social Media, Social Networking, Twitter
• Customer Service Trends: People Prefer Phone Support, Companies Slow to Respond in EveningsAyaz Nanji
  An analysis of support interactions across the globe found that 91% of customers are satisfied with service provided via telephone, and chat has the second-highest customer satisfaction rate (85%), followed ...
  Customer Satisfaction, Customer Service, Research Summaries
• Does Small Business Saturday Pay Off for Participants?Ayaz Nanji
  Over one-third (34%) of B2C small enterprises say they have participated in Small Business Saturday in the past, and three-quarters (77%) of those businesses plan to do so again this ...
  B2C, Research Summaries, Retail Marketing, Sales, Small Business, SMBs, Survey Data
• Email Benchmarks: The Value of a Mobile Click, CTRs by Industry, Subscriber Activity TrendsAyaz Nanji
  Across all industries, 16% of sales driven by email now happen via a mobile device, with 56% of those mobile sales completed on a tablet and 44% on a smartphone, ...
  Digital Marketing, E-Commerce, Email, Email Campaigns, Email Deliverability, Email Marketing, Interactive Marketing, Research Summaries
• Which Retailers, Musicians, TV Shows, and Causes Do People Like Most on Facebook?Ayaz Nanji
  The 10 stores with the most Likes on Facebook are Big Box retailers, with male as well as female users ranking Wal-Mart, Target, and Amazon in the top 4, according ...
  Demographics, Facebook, Nonprofits, Research Summaries, Retail Marketing, Social Media, Social Networking
• The 20 Most Shared Ads of 2013Ayaz Nanji
  Dove Beauty Sketches, a three-minute video that aims to show women they are more beautiful than they think they are, is the most shared ad of 2013, according to a ...
  Advertising, Digital Marketing, Research Summaries, Sales and Advertising, Videos, YouTube