Creativity

Creativity: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Creativity, Disruption, and the Expression Economy: Ron Tite on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Ron Tite, speaker, author, and owner of content marketing agency Church + State, says creativity is the key to marketing, likens business disruption to a political coup, and discusses the rise of the "Expression Economy"—his take on modern business.
  Content Marketing, Creativity, Marketing Smarts
• Power Up Through Experiential Marketing: Shell's Chris Hayek Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Chris Hayek, director of global brand management for Shell Lubricants, explains his approach to integrated marketing, communicating innovation, and creating experiences that bring the brand to life for consumers.
  Brand Awareness, Brand Positioning, Creativity, Experiential Marketing, Integrated Marketing, Marketing Smarts, Marketing Strategy, Measurement, Metrics, Public Relations
• Choose Your Own Marketing Adventure: Nick Westergaard Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Nick Westergaard of Brand Driven Digital gives us a sneak peek at his B2B Marketing Forum presentation on Choosing Your Own Marketing Adventure. For more great insights, come see him speak in October.
  B2B Marketing, Content Marketing, Creativity, Google+, Marketing Inspiration, Marketing Smarts, MarketingProfs Events
• Born to Blog: Author Mark Schaefer Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Mark W. Schaefer has written three books, including best-sellers Return on Influence and The Tao of Twitter. His marketing blog, {grow}, has won numerous international awards. I invited Mark to Marketing Smarts to discuss his recent book, co-authored with Stanford ...
  Blogging, Blogging Strategy, Content, Content Marketing, Corporate Blogging, Creativity, Inbound Marketing, Marketing Smarts, Marketing Strategy, Marketing Tips
• Work Hard and Be Amazed: C.C. Chapman on Marketing Smarts [Podcast]by Matthew Grant
  C.C. Chapman, co-author of Content Rules, has a new book out, Amazing Things Will Happen, which is a collection of short pieces, lessons, and observations intended for "anybody out there," C.C. says, "who may be stuck in a rut or ...
  Book Review, Career Management, Creativity, Marketing Smarts, Second Life
• No Pain, No Gain: Jonah Lehrer Discusses Debate, Dissent, and Creativity on Marketing Smarts [Podcast]by Matthew Grant
  One of the rules of traditional brainstorming is... "Don't criticize anyone's ideas." But does that work? "Criticism is really good for the imagination," Jonah Lehrer explains in this week's episode of Marketing Smarts.
  Brand Management, Collaboration, Creativity, Feedback, Management, Marketing Inspiration, Marketing Smarts
• Influencing the Influencers... With a Glock: Paul Barrett Talks About America's Gun on Marketing Smarts [Podcast]by Matthew Grant
  In the early '90s, more than a quarter million Glocks (a semiautomatic pistol) had been sold in the US. Marketers can learn a lot from the runaway success of this handgun, as Bloomberg Businessweek's Paul Barrett told us in this ...
  Creativity, Marketing Inspiration, Marketing Smarts, Podcasting