Content Marketing

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Content Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.

Four Effective Techniques for Working With B2B InfluencersTom Whatley
Working with B2B influencers can help you reach new audiences, and it doesn't have to cost a fortune if you know how to engage with them organically.
B2B Marketing, Content, Content Marketing, Influencer Marketing
The Business and Industry Content Preferences of C-Suite ExecutivesAyaz Nanji
Senior executives rely heavily on email and traditional media for their content, and they are most interested in content that delivers useful insights, according to recent research from Greentarget.
Chief Marketing Officer, Chief Technology Officer, Content, Content Marketing, Research Summaries
Five Guest-Posting Mistakes to Avoid If You Want to Get PublishedKelsey Raymond
Editors are the guest-article gatekeepers at your audience's favorite online publications. If guest posting is part of your content marketing strategy, take a look at what they have to say ...
Content, Content Marketing, Content Strategy, Public Relations, Publishing, Thought Leadership
Content Marketing and Native Advertising: A Match Made in Marketing HeavenRyan Gould
Content marketing and native advertising each have their own benefits. But when used together, the whole is greater than the sum of its parts. Read on for tips to help ...
Content Marketing, Content Strategy, Native Advertising
How to Measure the ROI of Your B2B Content Marketing CampaignsJolina Landicho
This guide includes costs to consider, metrics to monitor, and formulas to use so you can determine whether your content marketing campaigns are producing the ROI you want.
B2B Marketing, Content Marketing, Measurement, Metrics, ROI
64 Statistics That Will Guide Your Content Marketing [Infographic]Laura Forer
A smart content plan can make your content marketing efforts more effective. But how do you know what content to focus on? This infographic shares stats about content marketing that ...
B2B Marketing, Blogging, Content, Content Marketing, Customer Behavior, Social Media
How to Get Sales Prospects to Care About Your Marketing ContentRandy Frisch
Creating content is a waste of time if your target audience isn't consuming it. Here are three steps to creating content that prospects will care about.
Content, Content Marketing, Customer Experience, Demand Generation, Lead Generation
Five Content-Led Marketing Campaigns That Drive ResultsChris Cano
Promoting too many sales and discounts can devalue your brand and hurt your bottom line in the long run. Instead, use content to build audience engagement, boost your brand, and ...
Content, Content Marketing, Content Strategy, Customer Communications, Customer Engagement, Customer Retention
Is Your Content Strategy Heading in the Right Direction? Four-Steps to Make Sure It Does.Jake Athey
Is your content marketing strategy working as hard as it should be and achieving your goals? Here's how to audit your content to ensure it's moving your customers—and your ROI—in ...
B2B Marketing, Content, Content Marketing, Content Strategy, Personas
What Brands Post on Social vs. What Consumers Want to SeeAyaz Nanji
There is a significant disconnect between what marketers post to social media and what consumers want to see brands post, according to recent research from Sprout Social.
Content, Content Marketing, Research Summaries, Social Media, Social Networking

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Content Marketing: Podcasts containing in-depth interviews with smart marketers from all walks of life.

Using Constant Curiosity to Create 'Firecracker Content': Jon Burkhart on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Content strategist, B2B Marketing Forum speaker, and author Jon Burkhart explains how brands can use constant curiosity to create "firecracker moments" for customers. He also shares the secret to knowing when to engage in real-time marketing.
Content Marketing, Marketing Smarts
Focus on 10X Growth, Not 10% Improvements: CoSchedule's Garrett Moon on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
CoSchedule CEO Garrett Moon shares insights on marketing project management and leadership from his new book, 10x Marketing Formula: Your Blueprint for Creating "Competition-Free Content" That Stands Out and Gets Results.
Content Marketing, Marketing Smarts, Project Management
Employee Engagement and 'Intelligent Inbound': SmartBug Media Founder Ryan Malone on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Ryan Malone, founder and CEO of digital agency SmartBug Media, discusses "intelligent inbound marketing," enhancing employee engagement, and cultivating balance within a marketing organization.
Content Marketing, Engagement, Inbound Marketing, Marketing Smarts, Marketing Strategy
Creativity, Disruption, and the Expression Economy: Ron Tite on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Ron Tite, speaker, author, and owner of content marketing agency Church + State, says creativity is the key to marketing, likens business disruption to a political coup, and discusses the rise of the "Expression Economy"—his take on modern business.
Content Marketing, Creativity, Marketing Smarts
Why ABM and Inbound Don't Play Nice: Joe Chernov, InsightSquared CMO, on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Joe Chernov, chief marketing officer at sales intelligence company InsightSquared, discusses why account-based marketing and inbound are often at odds, how brand marketing is coming back, and why 2018 is the year of customer marketing.
Account-Based Marketing, Content Marketing, Marketing Smarts
The Secret to Hosting Unforgettable Live Events: CMA's Chris Marr on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Chris Marr, founder of CMA, gives Marketing Smarts the inside scoop on how he hosts some of the most popular marketing events in Europe—and how he uses that success to power his broader business goals.
Conferences, Content Marketing, Marketing Smarts
Create a Content Strategy That Rocks: Jason Miller of LinkedIn Marketing Solutions on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Content-strategy insights and tips from best-selling author Jason Miller (Welcome to the Funnel), head of content and social media marketing at LinkedIn Sales and Marketing Solutions EMEA.
Content, Content Marketing, Content Strategy, Marketing Smarts
B2B Influencer Marketing (Seriously!) Lee Odden of TopRank on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Digital marketing and PR strategist, consultant, author, and speaker Lee Odden explains why B2B brands need to work with influencers and offers tips for building mutually beneficial influencer relationships to co-create valuable content.
B2B Marketing, Content Marketing, Influencer Marketing, Marketing Smarts
Humor in Marketing: Marketoonist Tom Fishburne on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Veteran content marketer, cartoonist, and author Tom Fishburne (Your Ad Ignored Here: Cartoons From 15 Years of Marketing, Business, and Doodling in Meetings) talks about the role of humor in marketing and why cartoons might be the ultimate content marketing ...
Content, Content Marketing, Humor, Marketing Smarts
Building B2B Brand Awareness Through Content: Amanda Milligan of Fractl on Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
Amanda Milligan, branded content manager at creative digital agency Fractl, shares content marketing tips based on her experience helping B2B and B2C clients build brand awareness and achieve content marketing ROI.
B2B Marketing, Content Marketing, Content Strategy, Marketing Smarts

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