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• Neither by Snow Nor Rain: Shining Customer Service Amid the StormAlan Belniak
  MarketingProfs blogger Alan Belniak's vacation was overtaken by a storm, yet amid the safety preparations, shining customer service from a local market helped his mood.
  Content
• Tripped Up by a Typo: Five Real-Life Examples [Slide Show]Christian Gulliksen
  It's bad enough when you notice a typo in a tweet. But what if a sloppy error ends up on a billboard, menu, or business sign? Here are five examples ...
  Content, Customer Loyalty, Customer Retention, Writing
• Putting Content in ContextAnn Handley
  MarketingProfs blogger and chief content officer Ann Handle shares concerns about what happens when Content World attendees return to their daily routines and how they can keep the content fires ...
  Blogging, Content
• 5 Reasons to Get Excited About Search Marketing SchoolMatt Snodgrass
  MarketingProfs blogger and MPU marketing specialist Matt Snodgrass is thrilled about the upcoming MPU course, Search Marketing School, and offers 5 reasons why.
  Content
• How Do You Market to Pessimistic Consumers?Ted Mininni
  MarketingProfs blogger Ted Mininni discusses the recent findings of a Research Brief study and the pessimistic outlook of consumers.
  Content
• The Bard & Marketing: 4 Lessons From the Oregon Shakespeare FestivalGuest Blogger
  MarketingProfs guest blogger Mimi Sells attended the Oregon Shakespeare Festival and learned four valuable marketing (and customer service) lessons from her time with the Bard.
  Content
• Seven Ideas to Jump-Start Your Content Marketing [Slide Show]Daniel Kuperman
  Busy marketers like you don't have time to create content. Considering all the campaigns going on, how could you? But content marketing doesn't have to be an intensive, all-consuming task ...
  Blogging, Collaboration, Content, Content Marketing, Google, Keywords, Marketing Smarter
• Microblogging, Social Networking Still Growing Worldwide
  Penetration levels of microblogging and social networking continue to grow worldwide, driven by increased adoption in emerging countries; but as the Web has evolved, Internet users have moved toward consuming ...
  Blogging, Content, Research Summaries, Social Media, Social Networking
• How to Get Your Senior Team Excited About Your Content StrategyCorey O'Loughlin
  MarketingProfs blogger Corey O'Loughlin provides a step-by-step plan for tackling the concerns of your senior team regarding content marketing. You'll learn exactly how to approach them!
  Blogging, Content, Facebook, Twitter
• Pep Up Your Presentations With TechnologyHelena Bouchez
  MrketingProfs blogger Helena Bouchez shares tips from speaker and author Cheryl Cran regarding how to give presentations that pop and leave a lasting impression with your audience.
  Content, Engagement, Technology
• 3 All-Too-Common Social Media Marketing MythsMegan Leap
  MarketingProfs blogger Megan Leap shares the top three myths about social media marketing. She busts these myths and offers suggestions that really work.
  Content
• Does Groupon Need Saving?Paul Fabretti
  MarketingProfs blogger Paul Fabretti reports on the steady decline of the amount of people using Groupon and suggests reasons for it.
  Content, Facebook
• Make Your Direct Mail Work Better, Stronger, FasterGuest Blogger
  MarketingProfs guest blogger Jamie Klemcke shares ideas for the best customers to target for receiving direct mail and what you can do to make direct mail effective.
  Advertising, Content
• Content vs. Messaging: How the Digital Customer Narrative Is Changing MarketingJen Evans
  Content is more than just words. Content experiences that are strategic, planned, structured, and measured can develop a new customer narrative that'll bring companies and customers closer than ever.
  B2B Marketing, Content, Customer Engagement, Digital Marketing, Marketing Strategy, Marketing Tips, Social Media, Websites
• The Five Rules of Great Radio: Rule 4 (a) [Video]Brent Walker
  You're driving. Through Iowa. Endless fields of corn. Row after row of stalks the same size, the same height, the same color. That, actually, is much like a drive through ...
  Content, Local Marketing, Mobile Marketing, Search Engine Marketing
• Why Consistent Pricing Is Important (Especially During a Recession)Guest Blogger
  MarketingProfs guest blogger Kalen Smith discusses three good reasons why it is important to have consistent pricing, especially during a recession.
  Content, Pricing
• How to Write Smart Objectives That Matter (& Are Measurable)Verónica Jarski
  MarketingProfs blogger Veronica Maria Jarski offers tips for writing clear objectives from the MarketingProfs PRO seminar Measuring & Sustaining Social Success.
  Content
• Snackable Content: The Key to EngagementGlenn Engler
  Whether it's listening to an iTunes 30-second free snippet or grabbing a snack pack of chips, people like to sample. Apply that idea to marketing, and learn why it pays ...
  Content, Customer Engagement, Smartphones, Twitter, Videos
• 5 Tips for Social Couponing BlissJason Miller
  MarketingProfs blogger Jason Miller shares 5 ideas for making sure that your business takes advantage of the social couponing craze.
  Content
• 4 Ways to Show Interest in Your Buyers: Lessons from BonoCarlos Hidalgo
  MarketingProfs blogger Carlos Hidalgo shares tips inspired by Bono in how to be more interested in customers rather than have business be just all about you.
  Content