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• Seven Mobile Marketing Best-PracticesIgor Faletski
  If you aren't tailoring your marketing for a mobile audience, you could be selling your efforts short—and missing a huge opportunity to get results. Here are seven best-practices for reaping ...
  Content, Email, Local Marketing, Mobile Marketing, SEO
• How to Tell Your Company's Story [infodoodle]Verónica Jarski
  As in dating, telling your company's story requires a little planning, talking, and listening. You can unearth the good stories about your company by asking yourself the right questions.
  Branding, Content
• How to Create a Successful Blog Editorial Strategy in Just Six StepsDebbie Williams
  What's the key to effective blogging? Strategy. A solid blog editorial strategy will help you create relevant content regularly to attract readers and convert them into customers. Learn six steps ...
  Blogging, Blogging Strategy, Content, Content Marketing, Websites, Writing
• Free Friday: Learn About Successful Facebook MarketingVerónica Jarski
  How crazy-popular is Facebook? More than 55% of the worldwide Internet population uses it. So, how are you doing in your efforts to reach your target audience via Facebook?
  Content, Facebook
• Four Ways to Increase Clicks With a P.S.
  How do you read a casual email from a friend? In all likelihood, you scan it to get the general idea, write a quick reply and click back to your ...
  Content, Customer Engagement, Email, Writing
• Create Colorful Visual Content―Without Busting Your Budget
  The growing popularity of visual content platforms such as Pinterest and Instagram shows that people crave eye candy. But do companies need to hire expensive graphic designers or buy expensive ...
  Content, Creativity, Marketing Tips
• Pinterest: Top 9 Ways to Be a Responsible PinnerJared Reed
  If you aren't one of the millions using Pinterest, now is the time to add the image-driven social network to your traffic-generating toolbox. But if you're going to use Pinterest, ...
  Content, Pinterest, Social Media, Websites
• Four Tips for a Stronger Call to Action
  If your email marketing campaign doesn't generate the kind of ROI you expect, take a look at your typical call to action (CTA). Does it tell a customer how to ...
  Content, Customer Engagement, Email, Email Marketing
• How Photography and Online Video Influence Customer Purchasing BehaviorBrad Tuckman
  Photography and video have an immense impact on customers' purchasing behavior because they enable customers to visually connect with products before they buy. Learn how compelling visual content can help ...
  Content, Customer Behavior, Videos, Web Content
• Five Must-Have Pinterest Tools for Content MarketersFrancesca StaAna
  Pinterest has managed to claim a huge following in a short time. But if you're a blogger or content marketer who uses words more than pictures, can you generate buzz ...
  Content, Pinterest, Social Media
• Free Guide to Help You Brainstorm Rockin' Business Names and TaglinesVerónica Jarski
  Do you like the name of your business or brand? Enough to get a tattoo of it? Maybe you need our guide to brainstorming a new name for your brand ...
  Branding, Content, Naming, Taglines
• Three Key Steps to Take to Prepare for Marketing Automation
  In a guest post at the Modern B2B Marketing blog, Joby Blume shares his lessons learned about implementing marketing automation in a B2B setting. First and foremost, he says, it's important ...
  Content, Lead Generation, Marketing Automation
• Seven Ideas to Build a Better Blog [Infodoodle Slide Show]Verónica Jarski
  Inspired by the MarketingProfs University classes of Ginny Redish and Erika Napoletano, I doodled up a slide show of their key tips for online writing and blog-building.
  Blogging, Content
• Content Marketing's Three E's
  Just as education has its three R's (reading, 'riting, and 'rithmetic), content marketing has its three E's: engage, educate, and earn. Or so writes Zach Michonski in his Brafton blog ...
  Content, Content Marketing, Customer Behavior
• Seven Tips for Using Social Media From the Good Shepherd Sisters of QuebecVerónica Jarski
  What happened when a Canada-based religious order turned to social media to reach women who were hearing God's call to the religious life? It worked wonders. Learn invaluable social media ...
  Blogging, Content, Facebook, Social Media
• B2B Brands Trail B2C in Social Media Monitoring, Follow-Up
  Many B2B businesses are ignoring the consumer insights that social media can provide, according to a report by Satmetrix. Only 49% of surveyed B2B brands track what consumers are saying ...
  B2B Marketing, Content, Corporate Communications, Measurement, Research Summaries, Social Media, Word-of-Mouth
• Five Things You Can Do While MarketingProfs Is Down from a DDos AttackAnn Handley
  MarketingProfs.com is being hobbled today because of a denial of " attack against our website service provider that has made it difficult for many of you to access our content. ...
  Content
• Why You Might Need a Brand Journalist to Tell Your Story
  Telling ordinary, made-up stories isn't what makes your content marketing engaging for your customers and would-be customers. What matters is telling interesting true stories that help your audience ...
  Brand Positioning, Content, Content Marketing, Writing
• Viral Advice From the Creators of TextsFromHillary.comStacy Lambe, Adam Smith
  Want to create the next online viral sensation? Though no magic formula will get you there, the creators of the wildly popular Texts From Hillary website offer four essential tips ...
  Content, Marketing Strategy, Social Media
• Six Ways Brands Are Optimizing Facebook TimelinesMark Cooper
  Many brands recognize the potential of Facebook's Timeline, but they don't really know how to use it to their full advantage. Learn six straightforward ways to optimize your brand's Timeline ...
  Content, Facebook, Social Media