Taglines

Taglines: How-to articles covering the latest marketing tactics, tips, and strategies.

• From Tampons to Tablets: The Best and Worst Product Names of 2012Laurel Sutton
  We're astounded, amused, and occasionally awestruck by brand names that naming consultants and other marketers come up with over the course of a year. So here are the most inspired ...
  Branding, Naming, Positioning, Product Management, Product Marketing, Taglines
• Free Guide to Help You Brainstorm Rockin' Business Names and TaglinesVerónica Jarski
  Do you like the name of your business or brand? Enough to get a tattoo of it? Maybe you need our guide to brainstorming a new name for your brand ...
  Branding, Content, Naming, Taglines
• 'Branding 101' for New Employees [Slide Show]Sarah Baker
  Have you properly educated your employees about your brand? Branding 101 is a critical component of new-hire orientation for every company. Here are six items you should include in your ...
  Branding, Logos, Positioning Statements, Taglines, Writing
• What's Wrong With This Picture? The Stauer ChronographBarry Densa
  We've all seen them—those disastrous ads that make us cringe as marketers. Here is a detailed critique of one ad—gone terribly wrong—that'll help you avoid a host of pitfalls in ...
  Ad Copy, Advertising, Taglines, Testing, Websites
• How Not to Rewrite Your TaglineDrew McLellan
  MarketingProfs blogger Drew McLellan discusses the National Pork Board's shift from an iconic tagline like The Other White Meat to vague and duller taglines.
  Content, Taglines
• Today's Greatest Marketing Secret: Telling Stories in Eight Words or LessBill Schley
  Humans need their stories to be fast, frugal, and fascinating. That's why marketers need to tell their stories in Micro-Scripts. Learn the greatest marketing secret about your customers that'll get ...
  Content, Creativity, Marketing Smarter, Marketing Tips, Sales, Taglines
• Four Ways to Get Lost in the Crowd
  "It's doubtful that any small business owner sits down to compose a business plan and starts the list with a No. 1 priority such as: Get lost in the crowd," ...
  Marketing Tips, Naming, Small Business, Taglines
• Reaching Hispanics: First Segment by Acculturation, Then Speak Their LanguageEderick Lokpez
  Every time we hear or read "Hispanic market," we also hear the tagline "acculturation level." So what is acculturation, and why is it vital to take it into consideration? Because ...
  Hispanic Marketing, Segmentation, Taglines, Targeting
• The Secret to Reaching the Latino MarketChanin Ballance
  To successfully reach the Hispanic audience, marketers should understand that what works with the general market can't simply be transferred to the Latino market. Instead, messages must be culturally adapted ...
  Hispanic Marketing, Marketing Tips, Recession, Taglines
• Bored to Death
  If it's late at night and you can't get to sleep, try reading this tag line—it just might work better than a sleeping pill: "Combining the strategy, business processes, implementation, ...
  Online Marketing, Small Business, Taglines