Website Design

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• Five Ways to Become Your Prospect's Favorite Website
  What's the first thing you do when your company needs a product or service? You go online, of course—and so do your customers. "Your prospects have a huge array of websites to ...
  Blogging, Web Content, Web Copy, Website Design
• The Seven Elements of a Great Lead Gen Landing Page
  What's the key to crafting a B2B landing page that grabs attention—and loads of leads? It needs to be well-written, and offer real value to visitors. It needs to be ...
  Landing Pages, Lead Generation, Lead Nurturing, Web Content, Web Copy, Website Design
• Creative Ways to Use Twitter for Business
  Add oomph to your tweet stream! The Social Media Examiner has conceived 16 creative ways to boost your Tweeting. These tips are designed to help you better organize and structure your Twitter ...
  Branding, Logos, Social Networking, Twitter, Website Design
• Four Tips for the Perfect PPC Landing Page
  Five years ago, Joel Chudleigh's team managed to boost a client's online conversion rate by 11% over a six-week period. "After seeing those results it is fair to say that I ...
  Landing Pages, PPC Campaigns, Web Copy, Website Design
• Four Marketing Tips From a Canadian Convent
  Sister Elaine Lachance—vocation director for the Good Shepherd Sisters of Quebec—had a problem. She needed a better way to raise awareness of her dwindling order. And then the PR firm ...
  Social Media, Social Networking, Website Design, Websites
• Three Ways to Simplify the User's Buying Process
  According to the IBM Institute for Business Value, 60-65% of business leaders think users follow them on social media because they want to be part of a community. But that ...
  Customer Engagement, Customer Experience, Web Content, Website Design
• Pinterest Lessons for Better Web Design
  We've talked plenty about Pinterest's potential to spread the gospel of your awesomeness, but what about the lessons its success can teach us about creating fashionably cutting-edge Web design? Here's a ...
  Customer Engagement, Pinterest, Social Media, Web Content, Website Design
• Four Tips for Turning a Website Design Into a Brand Experience
  Small businesses can learn lots from design firm Method's socially appealing philosophy. Case in point: Method's Interaction Design Director Ben Fullerton recently wrote an eloquent article for Fast Company about turning ...
  Branding, Customer Experience, Website Design
• Four Practical Steps to a Website Redesign
  Take a good, hard look at your website. Could it do with a spring makeover? "Radical redesigns are a great way to transform your site into a beautiful new butterfly," says ...
  Content Marketing, Metrics, Website Design, Websites
• Four Ways to Create a Worthless B2B Website
  Over time, it has become clear that B2B websites need to incorporate a few fundamental elements to effectively and efficiently serve visitors. But many companies still don't get those elements ...
  Web Content, Web Copy, Website Design
• Five Things B2B Website Content Needs to Do to Engage Visitors
  Last time, we offered Kate Headon Waddell's advice on building the B2B website of your dreams. This week, we take a closer look at creating magnetic site content. In a post ...
  B2B Marketing, Customer Engagement, Website Design
• Four Steps to Building the B2B Website of Your Dreams
  What does it take to construct a B2B website that grabs users' attention and shows them—right from the start—that it's the right place to be? According to Kate Headon Waddell, ...
  B2B Marketing, Metrics, Search Engine Marketing, SEO, Website Design
• Five Ways to Make Your Website Tablet-Friendly
  You're seeing tablets more and more: on subways, in planes and in waiting rooms. To ensure you don't miss out during this cultural switch in reading habits, a number of ...
  Consumer Electronics, Social Media, Website Design
• Four Online Tips for Offline Companies
  We live in an age when many companies have an online-only presence. "But for most enterprises, a website serves a slightly different purpose—augmenting an already well-established business that conducts the ...
  Customer Engagement, Marketing Tips, Website Design, Websites
• How to Make Google's Panda Update Work for You
  With one fell swoop, Google's latest algorithm update—dubbed Panda—demoted millions of Web pages. Content farms like Demand Media took a major hit, as did sites with lots of ads and ...
  Google, Search Engine Marketing, SEO, Website Design
• How to Create Customer Personas
  "Your site has hordes of visitors every day clamoring to check out the vintage comics you sell," writes Veronica Maria Jarski at MarketingProfs Daily Fix. "But what do you know ...
  Customer Behavior, Personas, Small Business, Website Design
• Don't Add Insult to 404 Injury
  "While browsing a website this week," writes Paul Williams at MarketingProfs Daily Fix, "I clicked a link that seemed interesting. However, the site had changed file structure since the link ...
  Creativity, Small Business, Website Design
• Four Ways to Optimize Your E-Commerce Website
  "E-commerce sites can be particularly challenging for search-engine optimization (SEO) because they tend to lack unique, relevant content," writes Adam J. Thompson in an article at MarketingProfs. "Most e-commerce websites ...
  E-Commerce, Search Engine Marketing, Web Copy, Website Design
• Four Tips for E-Newsletter Success
  Whether you send e-newsletters on a weekly or monthly basis, it's a great way to connect with your customers and achieve a number of diverse goals. But is your newsletter ...
  E-Commerce, Email Marketing, Website Design
• Improve Your Website by Removing These Four Things
  Marketing experts often tell you which features your website absolutely must have. But for a post at the HubSpot blog, Kipp Bodnar created a list of items you should delete ...
  Small Business, Web Content, Website Design