Telemarketing

Telemarketing: How-to articles covering the latest marketing tactics, tips, and strategies.

• The B2B Exemption to the Telemarketing Sales RuleRichard B. Newman
  The FTC's Telemarketing Sales Rule applies to everyone. Yes, there is a specific exemption for B2B calls, but marketers must understand the law and use caution.
  B2B Marketing, Mobile Marketing, Sales, Telemarketing
• Healthcare Marketers' Secret Weapon: The Phone [Infographic]Laura Forer
  Healthcare marketers have unique challenges—but also unique solutions. One channel that is often overlooked by other marketers can be beneficial to those in healthcare: the phone. Check out the infographic ...
  Advertising, B2C, Customer Behavior, Customer Communications, Marketing Strategy, Telemarketing
• Why Decreasing Inbound Call Volume May Help Your BusinessJenn Horowitz
  More isn't always better. Large call volume could be the result of telecom spam and fraud, faulty routing, or an inefficient marketing strategy that's eating into your ROI.
  Advertising, Lead Generation, Sales, Targeting, Telemarketing
• Three Ways to Make Your Phone Presence a Key Driver in Your Marketing MixTristan Barnum
  The voice channel is not going away any time soon, so spend time considering your options and planning, and be strategic about the branding and marketing opportunities your phone presence ...
  Brand Positioning, Branding, Customer Acquisition, Customer Relationships, Lead Generation, Local Marketing, Location-Based Marketing, Marketing Strategy, Sales, Small Business
• Listen Up, B2B Marketers: 12 Steps to More Sales From Inbound CallsEric Holmen
  As a B2B marketer, you're responsible for driving leads. But what happens when you overlook a valuable channel, such as inbound phone calls—which are excellent for generating leads? Nothing good...
  Customer Acquisition, Inbound Marketing, Lead Generation, Local Marketing, Marketing Strategy, Sales, Telemarketing, Websites
• Outbound Marketing Strategies Are Still EffectiveHenry Schuck
  There's been plenty of speculation about the death of outbound marketing in recent years. In fact, however, outbound marketing still efficiently drives leads and sales.
  B2B Marketing, Content Marketing, Inbound Marketing, Integrated Marketing, Lead Generation, Marketing Strategy, Sales, Telemarketing
• How to Properly Close the Loop... and the SalePeter Gracey
  First impressions matter a great deal. That's why you need to structure your sales calls to establish rapport and drive toward a sense of trust and camaraderie with your prospects. ...
  Customer Behavior, Customer Relationships, Lead Nurturing, Management, Sales, Sales and Advertising, Telemarketing
• How to Evaluate and Select a B2B Teleprospecting PartnerKathy Rizzo
  Many marketing organizations are now placing an emphasis on the role of teleprospecting as a component of their B2B lead generation strategy. Here are seven steps (and an RFP outline) ...
  B2B Marketing, Lead Generation, Management, Sales, Telemarketing
• Five Ways SMBs Can Track the ROI of Social Media AdsIrv Shapiro
  Before SMBs embrace new advertising opportunities offered by social networks, they need to seriously consider how to go about measuring the ROI impact of such ad investments.
  Advertising, Email, Landing Pages, Metrics, ROI, Small Business, SMBs, Social Media, Telemarketing, Twitter
• Science + Structure + Metrics = A Winning Formula for Positive Teleprospecting ResultsPeter Gracey
  "Science + structure + metrics = successful outcomes" might not be the formula that immediately comes to mind for improving your teleprospecting results, but following it step-by-step is a great ...
  Customer Acquisition, Lead Generation, Sales, Telemarketing