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Google+: How-to articles covering the latest marketing tactics, tips, and strategies.
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Seven Considerations for Your New Business's Social Media StrategyAmelia WillsonCreating a social media strategy can feel overwhelming—especially when there are so many social platforms. These tips will help you focus on the basics so you can find your audience ...
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How to Write the Most Effective Social Media Posts [Infographic]Laura ForerHow many hashtags and emojis, and number of characters—and what message types—should you be using for your social media posts? Today's infographic answers those questions about best-performing posts on six ...
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Social Media and Blog Usage by Fortune 500 Companies in 2017Ayaz NanjiFortune 500 companies are increasingly using visual social networks such as Instagram, YouTube, and Snapchat, according to recent research conducted by Nora Ganim Barnes and Shannen Pavao at The Center ...
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Social Media Cheat Sheet for Image Sizes [Infographic]Laura ForerGet yourself organized with social media image-sizing guidelines for Pinterest, Facebook, Instagram, Twitter, LinkedIn, Google+, and YouTube—all in one easy-to-read infographic.
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The Definitive Report About the Best Times to Post on Social Media [Infographic]Laura ForerMake this the last report you read about the best time to post on social media. Why? Because it consolidates findings from various other reports and puts all the data ...
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How Engaged Are Fortune 500 CEOs on Social Media?Ayaz NanjiSome 60% of Fortune 500 CEOs have no accounts in their own name on any of six major social networks, according to recent research from CEO.com and DOMO.
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#SocialSkim: Twitter's Livestream News and Live Shows, YouTube's New Design: 10 Stories This WeekChristian NeriFacebook and Twitter dominate the social conversation: Twitter's 24/7 news livestream and live shows; YouTube's new design; Facebook's QR codes for in-store rewards, Instant Games on Messenger; Google+'s searchable topics ...
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The 2017 Social Network Image and Video Size Guide [Infographic]Laura ForerNever again scramble to figure out how big a Facebook image should be or the time limit for your Snapchat videos. This infographic compiles image and video specs from nine ...
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#SocialSkim: LinkedIn Data Deal to Help Marketers, Facebook Tests Messenger Ads: 12 StoriesChristian NeriLinkedIn promises more targeting capability; Facebook tests ads on Messenger; Google+ finally builds an insights feature; Facebook replicates Snapchat's Story; Snapchat's offline ad targeting; why B2Bs are still wary of ...
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Why You Need to Prep Employees Before They Go to the Social Media FrontlinesCarin WarnerCompanies should be training and explaining the rules of social engagement to their employees before sending them out to become brand ambassadors on social networks.
Google+: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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Google+ for Brands: Lynette Young Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneSocial technology strategist and Google+ expert Lynette Young shares insight into how businesses can take advantage of the social network's potential for marketing.
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Choose Your Own Marketing Adventure: Nick Westergaard Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneNick Westergaard of Brand Driven Digital gives us a sneak peek at his B2B Marketing Forum presentation on Choosing Your Own Marketing Adventure. For more great insights, come see him speak in October.
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Social Media and the Future of Publishing: Amy Maniatis of National Geographic Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneNational Geographic has dominated print media for 125 years, and now the organization is staking its claim on social networks and photo-sharing sites. EVP and CMO Amy Maniatis discusses brand management, the power of content, and the importance of emerging ...
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Making the Case for Google+: Guy Kawasaki on Marketing Smarts [Podcast]by Matthew GrantGuy Kawasaki loves Google+ so much, he wrote a book about it: What the Plus! Since I've been rather slow to get on the Google+ bus, I invited Guy to Marketing Smarts to talk about why I should give it ...
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How-to Articles
Jamie Dimon on AI: What He Gets Right, and What He Leaves Out by Ed Valdez
The Media Landscape Is Shrinking, Can PR Adapt? by Grace Williams
The New Age of AI-Powered Search: How B2B Marketers Can Keep Up by Andrew Norris
Beyond Event Attendance Metrics: Capture Buying Signals With a ... by Peter Micciche
How Brands Can Responsibly Roll Out AI as Government Regulations ... by Eric Yaverbaum
