Email Marketing

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• Search and Email Still Rule the Web, but Social Networking Rising
  Since 2002, search and email have been the most popular online activities in the US and remain so today, according to a new report by Pew Research.
  Email Marketing, Research Summaries, Search Engine Marketing, Social Networking
• Variety Is the Spice of Inbox Life: Four Nonpromotional Email Message TypesKaren Talavera
  Spice up your email campaigns. If you're sending out only promotional messaging, your campaigns could be bland. Here are four types of greetings you should include in your message stream.
  Email Campaigns, Email Marketing, Marketing Tips, Newsletters, Personalization, Targeting
• Three Email Message Types That Keep Subscribers Engaged
  "It's easy to bore your customers to death with email," writes Karen Talavera in an article at MarketingProfs. "Just send them the same type of message repeatedly, and you'll succeed." Many ...
  Content, Email Campaigns, Email Marketing, Marketing Tips
• How Email Actually Gets From You to Your Subscriber
  "Before I started my career in email delivery," writes Art Quanstrom at the Emma blog, "I imagined sending emails looked like some sort of Rube Goldberg Machine: a bowling ball ...
  Email Lists, Email Marketing, Email Service Providers
• Get 'Em While They're Hot: Six Ways to Maximize Lead ConversionSammy James
  Are you increasing your inbound leads? What happens once you get them? Without successful conversion, leads are essentially useless. Here are six steps that'll immediately increase your lead-conversion rates.
  CRM, Email Marketing, Lead Generation, Lead Nurturing, Sales
• How and Why Email Marketers Should Integrate SocialBob Hale
  When social media use first took off, many posed the question, "Is social media going to kill email?" But savvy email marketers soon realized they could use social media to ...
  Community, Content, Customer Engagement, Email Marketing, Social Media
• Email Metrics: Open, Click Rates Highest in the Morning
  Email open rates continued to languish in 2010, though performance levels varied dramatically by industry, whereas click rates improved during the year, according to a report by MailerMailer, which also ...
  Email Marketing, Email Subject Lines, Research Summaries, Smartphones
• How to Keep Your Subscribers Engaged: A Checklist
  Effective email campaigns rely on engaged subscribers—but most of the people on a typical list have gone three or six months without opening messages or clicking through. "It is truly ...
  Creativity, Customer Engagement, Email Marketing, Marketing Tips
• Creating an Interactive Experience: Trends in Email, Mobile, and Social MarketingLen Shneyder
  Today's customers often rely on social networks to interact with brands. Marketers need to adapt to a customer-centric model and understand consumption patterns across social networks and the total digital ...
  Digital Theory, Email Marketing, Interactive Marketing, Marketing Tips, Mobile Marketing, Social Media
• Six Do's and Don'ts of Email DesignJohn Murphy
  Without a well-crafted, clear, and consistent email design for your brand, your messages could be lost—or ignored—in the vast digital space. Here's how you should and shouldn't design your emails ...
  Content, Creativity, Email Marketing, Marketing Tips
• Five Tips for Creating Effective Transactional Emails
  "Most online retailers have little insight into the performance of their transactional emails, from basic deliverability characteristics to more sophisticated behavioral data once the emails have been sent," writes Emily ...
  E-Commerce, Email Marketing, Email Subject Lines, Marketing Tips
• Email Open Rates Down, Click Rates Flat
  Email open rates fell to 17% on average in 2010, down 9 percentage points from 26% in 2009, , according to a report by Harte-Hanks. The pharmaceutical and government sectors ...
  Customer Behavior, Email Marketing, Research Summaries
• Want to Create Email Marketing Value? Check Out the Direct Mail in Your MailboxRyan Morgan
  Direct mail certainly isn't what it used to be, but email marketers can apply many of the theories used for direct mail campaigns to increase the value of their email ...
  Direct Marketing, Email Marketing, Email Subject Lines, Marketing Tips, Segmentation
• How to Make the 'Nudge Effect' Work for You
  "You may be frustrated with unopened emails and low clickthroughs, but be reassured that even if your subscribers don't open your email, its presence in their inbox leads to a ...
  Customer Behavior, Email Marketing, Email Subject Lines
• Email and Facebook Messages Trigger Buying via Smartphone
  More than one-half (56%) of US consumers who have made at least one purchase using their smartphone have done so in response to a marketing message delivered via mobile email, ...
  Customer Behavior, Email Marketing, Facebook, Research Summaries, Smartphones
• Tactics for Engaging Email Subscribers: Five Companies Getting It RightKara Trivunovic
  What's the use in crafting clever emails if they get relegated to the bulk folder? Engagement rates will determine whether or not your emails will make it to the inbox. ...
  Creativity, Customer Engagement, Email Marketing, Web Analytics
• What Does Opt-In Really Mean?
  The debate between opt-in and opt-out email marketing strategies isn't simply about one choice or another. The reason? Any two marketers might have strikingly different definitions of opt-in. "[N]ot all ...
  CAN-SPAM, Email Lists, Email Marketing, Permission Email Marketing
• Three Ways to Adapt Your Email Communications to Changing Times
  "Email marketing is thriving—especially for businesses who can adapt it to the changing world," writes Veronica Maria Jarski at the Daily Fix blog. In her post, she gives a sneak-peek ...
  Email Marketing, Marketing Tips, Mobile Marketing, Social Networking
• The End of the 'Average American'
  "Fifty years ago, the concept of John Doe, an average American in a relatively even society where vast numbers of people had similar consumer needs, was real," writes Karen Talavera ...
  Email Campaigns, Email Lists, Email Marketing, Segmentation
• Three Email Message Types You Can't Afford to IgnoreKaren Talavera
  It's easy to bore your customers to death with email when you're sending them the same type of message repeatedly. Keep them interested by weaving these message types into your ...
  Content, Email Campaigns, Email Marketing