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• Muse on the Moon: How Far Should We Go to Get PR?Ted Mininni
  MrketingProfs blogger Ted Mininni muses on rock star Matt Bellamy of Muse's desire to convince Richard Branson to let his band go to the moon to record a video.
  Content
• Six Do's and Don'ts of Email DesignJohn Murphy
  Without a well-crafted, clear, and consistent email design for your brand, your messages could be lost—or ignored—in the vast digital space. Here's how you should and shouldn't design your emails ...
  Content, Creativity, Email Marketing, Marketing Tips
• B2B Marketing Survey: Brother, Can You Spare a Few Minutes?Ann Handley
  MarketingProfs blogger and chief content officer Ann Handley asks B2B marketers to take a few minutes to fill out an important survey.
  Content, Research, Strategy
• How to Keep Your B2B Brand Creative From Becoming Bland CreativeGuest Blogger
  MrketingProfs guest blogger Terry Sylvan discusses five ideas for preventing your B2B branding from being too boring.
  Branding, Content
• Four Simple Ways to Increase Website Conversion RatesJason Hennessey
  Want to improve your website's conversion rate? First, you'll need a professionally designed website that's been built with SEO in mind. Then, use these four tips to boost conversions and ...
  Content, Customer Acquisition, Customer Engagement, Marketing Tips, Website Design, Websites
• Use These 3 Principles to Yield 5 Stars & Return CustomersGuest Blogger
  MarketingProfs guest blogger Z Gillispie discusses how the 3 principles of paid, owned, & earned media can boost businesses with higher ratings & return customers.
  Content
• Baby, We Were Born to Market: Springsteen on Social Media MarketingSteve Olenski
  MarketingProfs blogger Steve Olenski pays tribute to E Street musician Clarence Clemons by sharing his fav Springsteen songs ... and how they tie into marketing.
  Content, Facebook, Twitter
• How to Improve the SEO Value of Your Twitter Account [Slide Show]Daniel Rosenhaus
  We have known for some time now that Google and Bing use Twitter as a ranking factor, so it'll pay to improve the SEO value of your Twitter account and tweets. ...
  Content, SEO, Social Media, Targeting, Twitter, Writing
• 'Influencers'? What's That? (Not What You Think)Michael Rubin
  MarketingProfs blogger Michael Rubin shares his thoughts regarding a recent New York Times Sunday Review opinion piece on the rising relevance of influencer metrics.
  Content
• FDA Takes Wrong Approach To Influence SmokersPaul Barsch
  MrketingProfs blogger Paul Barsch discusses the FDA's new anti-smoking campaign, which relies on graphic images. Do these inspire true change?
  Content
• Your 12-Point Skeleton for Social Strategy Preparation
  Channel V Media has produced a snappy little e-book for companies mapping a social media plan. It's more than just hierarchy and bureaucracy that are making it difficult for marketers ...
  Collaboration, Content, Creativity, Marketing Strategy, Social Media
• Microsoft's New adCenter Tool: Check It out Then Ignore ItGuest Blogger
  MarketingProfs guest blogger Scott Spjut shares the details of Microsoft's new adCenter and discusses why most marketers should just ignore the new tool.
  Content
• Is Your Product King Arthur or Excalibur?Ron Ploof
  MrketingProfs blogger Ron Ploof discusses how to find and tell a business story.
  Content
• Social Media Managers: Please Take This SurveyJeremiah Owyang
  MarketingProfs blogger Jeremiah Owyang asks MarketingProfs Daily Fix readers that are social media managers to fill out an Altimeter Group survey by June 30.
  Content
• The Case for Ongoing Media Relations and 10 Tips and Tools to Help You Spread the WordLana Sansur
  You might think you don't need a media relations program, or don't have the resources for it... but how cool would it be to have the media singing your praises? ...
  Content, Marketing Tips, Targeting, Websites
• 5 Ways to Improve Your Business Cards (Remember Those?)Guest Blogger
  MarketingProfs guest blogger Tara Hornor shares tips and tricks for making the most of classic business cards.
  Advertising, Content
• How Mini-Stories Can Help Buyers Reject the Status Quo... and Embrace YouMichael Harris
  Stories are how we make sense of the world. Learn how telling mini-stories will allow buyers to take your offering for a virtual mental test drive, to accept change—and to ...
  Case Studies, Content, Customer Behavior, Sales
• Does the PGA Brand Need a New Rivalry?Ted Mininni
  MarketingProfs blogger Ted Mininni shares why a new rivalry between golfers Woods and McIlroy could boost talk about the PGA brand.
  Branding, Content
• 5 Simple Rules for (Really) Going GreenGuest Blogger
  MarketingProfs blogger Len Dreifort shares ideas for going green with your business & tips from Jacqueline Ottoman's "Green Marketing: Opportunity for Innovation."
  Content
• Get It Right When You Write (or Speak): Three Commonly Misused WordsErnest Nicastro
  In all your business communications, you want to put your best foot forward—and that calls for careful writing. Careful writing enhances your credibility, so avoid making these common errors and ...
  Content, Marketing Smarter, Marketing Tips, Public Speaking