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• Know Your Buyer: Two Marketing Case StudiesAlan Belniak
  MrketingProfs Alan Belniak shares two inspiring stories of businesses that understand who their customers are.
  Content, Research, Targeting
• Celebrate the National Day on Writing (and What Not to Write!) [Video]Verónica Jarski
  MarketingProfs blogger Veronica Maria Jarski shares a few favorite writing-related posts and a hilarious video about buzzwords (and what you sound like when you use them).
  Content, Writing
• Four Ways to Keep Your Online Audience InterestedTim Eyre
  Much like an attractive store, a well-designed website will attract customers who will be happy to be there—and happy to stay. Avoid these four common mistakes that can turn visitors ...
  Content, Online Marketing, Small Business, Website Design
• How to Keep the Subscribers You Already Have
  The growth of a substantial email list doesn't just happen; it takes time, energy and money. But all that effort goes to waste if your campaigns don't continually engage hard-won ...
  Content, Customer Engagement, Customer Experience, Email Marketing
• 5 Reasons Visitors Ditch Your Landing Page as Soon as They Get ThereVerónica Jarski
  MarketingProfs blogger Veronica Maria Jarski discusses 5 reasons why folks are ditching your landing pages ... and what you can do to help visitors stick around longer.
  Content
• What Your Content Marketing Can Learn From Email
  Often, the lessons we learn while working in one medium can be put to very good use in another. And Tracy Gold uses a post at the Marketing Trenches blog ...
  Blogging, Content, Content Marketing, Email Marketing, Marketing Smarter
• B2B Marketers Moving Toward Online Content Strategies
  B2B marketers are moving away from traditional marketing tactics toward online content marketing: 82% now use content marketing in their programs, making it more popular than search marketing (70%), events ...
  B2B Marketing, Content, Marketing Strategy, Services Marketing
• Are We Being 'Brandwashed'?Elaine Fogel
  MarketingProfs blogger Elaine Fogel shares the results of branding/consumer behavior expert Martin Lindstrom's experiment regarding brands among friends and their influence.
  Advertising, Branding, Content, Word-of-Mouth
• QR Codes and Mobile Phones: 3 Marketing Blunders to AvoidGuest Blogger
  MarketingProfs guest blogger Paul Prisco gives the scoop on three common mistakes when crafting a QR code and what you can do to make yours more effective and engaging.
  Content
• How to Research Your Idea (& See If It's Any Good!)Guest Blogger
  MarketingProfs guest blogger Chris Wise shares five tricks of the trade to see if your business idea will fly with customers.
  Advertising, Content
• Marketing Smarts Podcast: Hubspot's Mike Volpe on Marketing and SalesMatthew Grant
  In Marketing Smarts, the podcast of MarketingProfs, host Matt T. Grant talks with Mike Volpe of HubSpot about how to encourage sales and marketing to work together effectively.
  Content
• 6 Important Rules for Marketing to EuropeGuest Blogger
  MarketingProfs guest blogger Yo Noguchi of Benchmark Email explains what the European Union's application of the e-Privacy directive means to U.S. marketers.
  Content
• Eleven Tips for Crafting a Pitch That Wows JournalistsMary Reed
  Writing the perfect pitch isn't easy. But knowing how to pitch your story idea to journalists can make the difference between their pursuing—and their flat out ignoring—your pitch. Earn their ...
  Content, Creativity, Email Subject Lines, Marketing Tips
• 3 Reasons to Start Podcasting TodayCorey O'Loughlin
  MarketingProfs blogger Corey O'Loughlin offers three reasons why content marketers need to make podcasting part of their marketing mix.
  Content, Podcasting
• Beware of the Online Scammer: 5 Tips for Showing You're Not OneGuest Blogger
  In light of the R.I.P Steve Jobs scam on Facebook, MarketingProfs guest blogger Andrew Parker offers 5 tips for letting customers know that you're a legitimate businessperson.
  Content
• Your 12-Step Social Action Plan
  Twelve-step plans aren't just for kicking bad habits; they're also handy for cultivating powerful new skills. Which is why we're breaking down a few of the 12 steps from Channel ...
  Branding, Content, Marketing Tips, Social Media
• What the Starbucks Card Teaches Us About the Future of TransactionsGuest Blogger
  MarketingProfs guest blogger Bob Knorpp talks about how social currency and alternative currency are growing in significance and how the Starbucks card exemplifies both.
  Content
• 5 Reasons You Shouldn’t Be a Content MarketerAnn Handley
  MrketingProfs chief content officer and blogger Ann Handley
  Content
• Five Tips for Writing Effective Sales LettersMatt Train
  Informative and persuasive sales letters might be difficult to write—but they can pay off big time. Learn five tips for writing engaging, informative, and concise sales letters that'll produce results.
  Content, Customer Engagement, Sales, Writing
• You've Got to Love What You Do: In Memory of Steve JobsVerónica Jarski
  In memory of Steve Jobs, co-founder of Apple, MarketingProfs pays tribute to one of his best speeches, urging graduates to pursue an authentic, curious life doing what they love.
  Content