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• How to Choose Stock Images for Your Email Campaigns
  "When you think about your creative content, many factors come into play: your copy, your font choices, the layout and, of course, the images you choose to communicate your message," ...
  Content, Creativity, Email Marketing, Marketing Tips
• Five Trends B2B Marketers Need to Understand to Succeed in 2012Chris Chariton
  What will the remainder of 2012 have in store for B2B marketing? Thanks to data, what lies ahead isn't so hard to predict. Learn five significant trends that will affect ...
  B2B Marketing, Content, Digital Theory, Email Marketing, Marketing Tips, Online Marketing, Social Media
• Free Friday: Attend DMW to Broaden Your Content Marketing WorldVerónica Jarski
  The content universe is wider and broader than many imagine. Learn to expand your content marketing by attending our free Content Marketing virtual conference!
  Content
• How to Find ROI in the Multichannel Marketing HaystackGuest Blogger
  MarketingProfs guest blogger Irv Shapiro offers three suggestions to help marketers improve their ability to identify return on both online and offline marketing campaigns.
  Content
• A Five-Step Process for Hosting a Webinar That Generates SalesGreg Digneo
  When hosting a webinar, you want people to show up and you want to generate leads. But meeting those goals isn't easy. Here's a five-step plan that'll take the guesswork ...
  Content, Inbound Marketing, Landing Pages, Lead Generation, Marketing Tips, Sales, Thought Leadership, Webinars
• 5 Super Bowl XVLI Ads That Could Have Been Improved with a Mobile Call-to-ActionJeff Hasen
  The Super Bowl is the one telecast that guarantees viewers will watch the commercials. So, why didn't these five Super Bowl ads increase engagement by adding mobile calls to action?
  Advertising, Content
• How to Defeat Six Fierce Opponents of Compelling Content
  Clear content comes from focus and clear thinking. Unfortunately, focusing on the task at hand is not always easy—nor is clear thinking when you're confronting a nasty set of opponents ...
  Content, Marketing Tips, Writing
• The Questions I Would Ask If I Were Marketing Your BusinessJason Falls
  MarketingProfs blogger and social media strategist Jason Falls explores the questions to ask when reading blogs and white papers, or listening to practitioners talk about social media marketing.
  Content
• How to Deliver Your Sales Pitch, So Folks ListenGuest Blogger
  Talking can be one of the salesperson's most powerful tools. MarketingProfs guest blogger Sarika Periwal offers tips of what to keep in mind when you next deliver your sales pitch.
  Content, Sales
• Free Friday: Marketing Smarts PodcastsVerónica Jarski
  On this Free Friday, check out all the free Marketing Smarts podcasts organized neatly on one page for you. Each weekly episode is packed with insights into the world ...
  Content
• 7 Reasons You Need to Love Lead ManagementGuest Blogger
  MarketingProfs guest blogger Sarah Goliger offers seven reasons why it's crucial to make time to craft your lead generation efforts.
  Content, Sales
• 6 Customer Experience Lessons to Learn From NetflixLinda Ireland
  MrketingProfs blogger Linda Ireland discusses how Netflix could have better handled how it rolled out its big changes in its services.
  Content
• Six Tips for Practicing Safe Social Media [Slide Show]Scott Oppliger
  Social media provides an open channel to engage customers in real-time communications, but that could also pose a risk. Here are six critical steps every organization should take to ensure ...
  Collaboration, Content, Customer Engagement, Management, Marketing Strategy, Social Media
• A Seven-Step Road Map for Your Content Marketing
  Getting started on your content marketing is like planning a journey—deciding where to go and how to get there. "Have a roadmap of what you want to accomplish, but plan ...
  Content, Content Marketing, Marketing Tips
• Three Ways to Optimize Your Online Content Program
  "In a world of short attention spans, massive filtering, and the sheer volume of blog articles shooting out every available channel, it's a good idea to have a support system ...
  Content, Keywords, Search Engine Marketing, Search Engines, Web Content
• Four Easy Tactics for Becoming a Must-Follow Account on TwitterSlavik Volinsky
  Twitter is a powerful channel that can help you connect with customers, promote products, and create brand awareness. Learn four tactics for making your Twitter account a social media heavyweight ...
  Content, Location-Based Marketing, Marketing Tips, Social Media, Twitter
• Three Ways to Make Your Content Search-Friendly
  In a post at the Renegade Search blog, Lindsay Atkinson ponders the clichéd adage that content is king. "I can't say that I'm a fan of using this relatively grating ...
  Content, Marketing Tips, Search Engine Marketing
• Lights, Camera, Meeting: Web-cam Tips for Your Next Video ConferenceGuest Blogger
  Have to video conference? Worried about being in front of the camera? MarketingProfs guest blogger Sean O'Brien offers his tips and tricks for feeling at ease in front of the ...
  Content
• Free Friday: Learn How to Give Your Customers a Fantastic Brand ExperienceVerónica Jarski
  Want to gain more customers through improved cross-channel customer interactions? Enjoy this Free Friday's gift: the Optimizing the Customer Journey: Strategy and Case Study seminar.
  Content
• Five Tips for Online Public Relations Success [Slide Show]Allie Gray Freeland
  It's 2012. Advances in the digital world have revolutionized media—and how public relations professionals do their jobs. Are you keeping up? Here are five tips for mastering the digitization of ...
  Community, Content, Digital Marketing, Keywords, Marketing Tips, Public Relations, Twitter