SWOT

SWOT: How-to articles covering the latest marketing tactics, tips, and strategies.

• Five Top Tips for Successfully Profiling Your CompetitorsJulia Doheny (Cupman)
  Fundamentally, business is about beating the competition. You cannot make judgments around strategies for doing so without first understanding the strengths and weaknesses of competitors.
  B2B Marketing, Customer Insight, Market Research, Marketing Strategy, SWOT
• Top Five Elements of an Annual Business PlanDonna Bletzinger
  It's that time again: the end of another fiscal year. Time to assess this year's successes and start planning for next year. What does that mean? It means it's time ...
  Management, Market Research, Marketing Plans, Marketing Tips, Positioning, SWOT
• My So-Called Marketing Life: How Do I Extend the Reach of My Brand?Sue Duris
  Although she has been successful in promoting and extending corporate brands, the author entered into another chapter of her life a few years ago: re-energizing an acting career. Eventually, she ...
  Brand Positioning, Branding, Networking, Social Networking, SWOT, Thought Leadership, Website Design
• The Four Colors of Market PlanningMichael Fischler
  To create a complete marketing plan, one that drives near- and longer-term marketing action, I need only four "colors." Here's how structuring the "color set" will help you focus your ...
  Benchmarking, Market Research, Marketing Strategy, Product Management, SWOT
• How to Test Your Competitive Market StrategyMichael Perla
  The corporate graveyard is full of onetime leading businesses that lost their competitive edge by failing to keep current on their competitors. Think of the classic story of Digital Equipment ...
  Market Research, Marketing Strategy, SWOT, Testing
• Five Serious Considerations (and a Checklist) for Your Next Marketing PlanLaura Patterson
  Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. But many companies operate without one, focusing instead on the issues of ...
  Market Research, Marketing Plans, Metrics, Positioning, SWOT
• SWOT Team: Effective Customer Retention ProgramsHank Stroll
  This week: What kinds of loyalty programs are most effective? Also this week: Tired of the same ol', same ol'? What marketing methods can a company use to increase exposure ...
  Blogging, Customer Engagement, Online Marketing, SWOT
• The ‘What’s Next? Process’ for Developing Your StrategyDan Herman
  The old, customary procedure of strategy development has a pure and sound logic. But the problem is that it's no longer adequate.
  Market Research, Marketing Strategy, Measurement, SWOT
• How Should You Test Your Marketing Strategy?Michael Perla
  Sun Tzu lived in northeastern China about 2500 years ago and was considered an expert in military strategy. Many successful leaders (like General Patton and GE's Jack Welch) follow his ...
  Branding, Marketing Strategy, SWOT, Testing, Value Propositions
• SWOT Analysis: Strengths, Weaknesses, Opportunities, and ThreatsBobette Kyle
  When you are planning strategically with any company--online or offline--it is useful to complete an analysis that takes into account not only your own business, but your competitor's businesses and ...
  Market Research, Measurement, SWOT