Website Design

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• How Calls to Action Can Generate Monster Leads
  In a post at HubSpot, Kipp Bodnar argues for the integration of your business blog and your corporate website. "Blogs are dynamic; they drive fresh content that prospects and search ...
  Corporate Blogging, Lead Generation, Website Design
• Two Ways Search Marketers Can Leverage Facebook
  "Facebook has more than 400 million active users who collectively spend more time on the platform than on any other website in the world, sharing detailed information about their likes, ...
  Customer Engagement, Small Business, Website Design
• Three Things You Need To Know About Website Design
  Jonathan Kranz writes that he often winces at the missed opportunities he sees in B2C and B2B websites. "There may be nothing particularly 'wrong' about the design, the underlying coding, ...
  Customer Engagement, Small Business, Web Content, Website Design
• It's All in How You Present Yourself
  "The basic method of gaining a subscriber is simply asking someone to sign up for your mailing list," writes David Godot in a Pro article at MarketingProfs. "If a customer ...
  Email Lists, Email Marketing, Thought Leadership, Website Design
• Pageviews Down, Viewers Up!
  "A client called me, concerned because their analytics data showed a drop in pageviews," writes Ian Lurie at Conversation Marketing. "[They] were dropping steeply, even as their rankings and traffic ...
  Landing Pages, Search Engine Marketing, Website Design
• Beat 'em to the Finish Line!
  In a recent post at Search Engine People, Stephanie Woods reports there's been chatter lately about Google's making page-load speed an important part of its algorithm. That should come as no ...
  Search Engine Marketing, Website Design, Websites
• Careful How You Land That Thing
  When it comes to your search ad's landing page—the page that captures the imagination and clicks of your potential customers—you can't be too careful. So warns Jared Spool in a ...
  Landing Pages, Search Engine Marketing, Website Design
• You Might Get What You Ask For
  It's unlikely that Sound Transit expected a seven-minute video critique when it requested user feedback on its website. But that's exactly what the operator of Seattle's buses and trains got ...
  Customer Engagement, Small Business, Website Design
• You Can Climb This Pyramid
  Before you start soliciting links and becoming active in online communities, it's best to first ensure that your site's content, structure, and design are in peak condition, Virginia Nussey advises ...
  Keywords, Search Engine Marketing, Web Content, Website Design
• First of All, Don't Suck
  "[I]n our quest for ever more hard problems to solve," says Avinash Kaushik at the Occam's Razor blog, "we forget that the number one goal of every website is not ...
  Marketing Analytics, Website Design, Websites
• Cheers to a New Year of SEO
  What do bartenders and websites have in common? Both need to be optimized to succeed. So says Jill Whalen in an amusing article at Search Engine Land. She demonstrates how the rules ...
  Keywords, Search Engine Marketing, Website Design
• The Chat Goes on
  Last spring, we offered a few insights about Chatty Cathies—online shoppers who love to use Live Chat options at retail websites. Among the findings we reported: (1) chatters tend to ...
  Customer Behavior, Customer Loyalty, E-Commerce, Website Design
• Getting Hot, Hot, Hotter
  Does the URL to your Web page sizzle? In a recent Bloggapedia post, online marketer Bill Hartzer reports on the Alexa Toolbar's popular Alexa Hot URLs list. According to Hartzer, ...
  Market Research, PPC Campaigns, Search Engine Marketing, Website Design
• Never Break the Chain
  "With so many professionals paying so much attention and money to SEO efforts," says Jeff Blum of MBA Depot, "I am shocked by a huge mistake I see made repeatedly—site ...
  Links, Small Business, Website Design
• It's Not You, It's Them
  According to Ian Lurie, what you don't know about your customers can lead to ineffective website design and, consequently, lost sales. In a post at ...
  Customer Experience, Small Business, Website Design
• When the Honeymoon Is Over
  "Are you on an SEO honeymoon?" asks Ben McKay in a recent Search Engine Journal post. You know you are, he says. when you can think of simple ways to ...
  ROI, Search Engine Marketing, SEO, Website Design
• Form the Perfect SEO Storm
  Applying SEO best practices like keyword research and link-building is a surefire way to start increasing your search rankings. However, in a recent Search Engine Watch post, Chris Boggs warns ...
  Collaboration, Public Relations, Search Engine Marketing, SEO, Website Design
• Shall We Morph?
  Wondering how your retail website will survive the next digital innovation? Read on. In a post at the Standing Out From the Crowd blog, Luis Serpa offers advice for website ...
  Customer Behavior, E-Commerce, Website Design, Websites
• Stop Blabbing! I'm Here to Buy.
  At the Red Pill Email blog, John Caldwell presents one of the most common questions he receives from Web marketers: "We get great open rates and lots of clicks, but ...
  Customer Behavior, Email, Landing Pages, Sales, Search Engine Marketing, Website Design
• Peeling This Doesn't Make You Cry
  In an article at the MarketingProfs website,  Mike Volpe explains that SEO is one of the most effective ways to help your customers find you. He compares SEO to a ...
  Keywords, Press Kits, Search Engine Marketing, SEO, Social Media, Website Design