New Media

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• Launch Your Own Social Media Contest: Here's Some Help
  If you're as big a fan of the Pepsi Refresh Project as we are, it's likely you recognize the power of a well-orchestrated contest to trigger engagement and enthusiasm around ...
  Customer Engagement, New Media, Social Media
• How a Customer Promoted 'Barbie Video Girl' Bigtime
  This year, Mattel launched Barbie Video Girl, a $50 version of the beloved blonde that sports a video recording device in her necklace and an LCD screen on her back. ...
  Creativity, Customer Behavior, New Media
• Five Easy Tools for Long-Distance Collaboration
  New media's about discovering savvier ways of communicating—not just with your target, but with your team as well. After all, the closer you collaborate, the better equipped you are to produce winning ...
  Collaboration, New Media, Social Media
• Tips From 'The Office' on Social-Media Customer Engagement
  The hit TV sitcom The Office has extended its brand reach and consumer appeal through clever uses of social media. "Although there are only around 23 episodes [per year] ... ...
  Brand Loyalty, Customer Behavior, New Media, Social Media
• Five Ways to Win Customers With Augmented Reality
  You know you could benefit by adding one or another new technology to your branding efforts, but how exactly? Well, it helps to look at existing examples of the latest cool ...
  Customer Acquisition, New Media, Social Media
• Flipboard for iPad: How to Use It
  With all the gizmos, apps, real-time updates and life-changing articles strewn in your path, nothing's more complicated than sorting through and finding time for everything you want to read. Tougher still ...
  Marketing Smarter, Mobile Marketing, New Media
• Unify Your Online Image: Present All Your Social Links at One Site
  When you think about it, the time you put into social media is an investment in your professional reputation: You're building (or cultivating) relationships, sharing knowledge, and providing opinions on ...
  New Media, Personal Branding, Social Media
• Partner With Peers for Profit
  More and more tech vendors are incorporating technology and service specializations into their channel programs, promising stronger partner benefits—provided specific training and business requirements are met. Meanwhile, IT customers are ...
  High-Tech Marketing, Networking, New Media, Sales
• One More New Way to Take Your Business Mobile
  In less than five years, more than 50 percent of users at any given time will be accessing the Internet from a mobile device, according to Morgan Stanley. Frankly, it feels ...
  Consumer Electronics, Mobile Marketing, New Media
• Four Ways to Use SlideShare to Boost Your Reach Online
  It's the social weapon you just don't hear enough about: SlideShare. At first glance, it comes across as a mere archive for uploading presentations, but oh—it's so much more than ...
  New Media, Social Media, Thought Leadership
• You Can Calculate the Value of a Customer Tweet
  Ever wonder about the true long-range value of a tweet? Now you don't have to guess. Just plug a link, phrase, hashtag or screen name into TweetReach.com to get a ...
  New Media, Social Media, Twitter
• Boost Customer Service With a Little Digital Magic
  Ever wanted to share a snowman in springtime, send a love letter to a stranger—or surprise a loyal customer with a gift message? Get a load of Layar, which puts the ...
  Creativity, Mobile Marketing, New Media, Smartphones
• Four Ways to Track the People Yakking About You
  Face it: In today's world of blogs and social media, all company content—direct mail, ad copy or even personal correspondence—can become online content on view to millions. So warns Frank ...
  B2B Marketing, New Media, Sales
• Find Your Glory Story
  Remember Foursquare, the mobile game where users check in to gather badges and mayorships at their favorite local spots? If you're not a brick-and-mortar retailer, it's understandably hard to imagine ...
  Customer Engagement, Mobile Marketing, New Media
• It's a Virtual Love Shack!
  In March, Facebook hosted 484 million unique visitors worldwide, up 22 million from February, per comScore. On average, people log in 11 times a month, meaning a big pile of ...
  Facebook, New Media, Social Media
• A Map to Build a Dream On
  Researcher Christophe Aguiton of Orange, a mobile carrier in France, praised the merits of maps in a recent speech: "They are practical things. But at the same time, a map ...
  New Media, SMS, Social Media
• Social Marketing Ahead of the Curve
  Advances in social technologies continue to add complexity and risk to the decisions marketers make every day. Wherever you find yourself along the adoption curve, "be deliberate in your adoption ...
  High-Tech Marketing, New Media, Sales
• Now There's an Owl for That
  Sweet news, hardcore Twitter users! Hootsuite—the Twitter management tool developed with marketers in mind—just released an app for the iPhone. That means you can now access the handy features of Hootsuite ...
  Mobile Marketing, New Media, Smartphones, Twitter
• Time for Tea and Tweets
  Remember when we told you about Twitcam, the service that lets you stream live video via Twitter? This is kind of like that, but with more oomph and less lag. Say ...
  New Media, Social Media, Videos
• Showcase Your Brand App-titude
  Ever wish you could take your favorite Web strategist with you wherever you roam? Well, sure enough, now you can. App developer MotherApp brings you the Web Strategy iPhone App, which ...
  Mobile Marketing, New Media, Smartphones